How do B2B services differ from B2C services?

B2B services differ from B2C services primarily in their target audience, sales cycle, decision-making process, and marketing approach. B2B services target organizations, often with multiple stakeholders involved in the purchase decision, leading to longer and more complex sales cycles. B2C services target individual consumers, with simpler, faster purchasing decisions. B2B marketing emphasizes logic, ROI, and long-term relationships, while B2C marketing often focuses on emotion, immediate gratification, and brand recognition. The value proposition for B2B is typically about solving business problems and improving efficiency.