Frequently asked questions

We’re a B2B SaaS marketing agency. We run SEO, paid, content, and marketing operations programmes for SaaS companies — measured against pipeline and revenue, not vanity metrics.

B2B SaaS companies typically at Series A and beyond. The teams who get the most out of working with us have a defined ICP, a sales motion that closes deals, and the patience to invest 6–12 months in compounding pipeline.

Most agencies start with a keyword tool. We start inside your business — sales calls, pipeline reviews, ICP definition — before any keyword work. Every page we ship has a pipeline outcome attached, not just a ranking goal.

SaaS SEO (BOFU + topical authority), SaaS PPC (Google Ads + LinkedIn Ads), Marketing Operations (attribution, lifecycle, RevOps), and account-based programmes for B2B teams targeting named accounts.

Custom monthly retainers based on scope. Most engagements start at $5,000+/mo. We don’t have package pricing because every SaaS business has different gaps — we build the engagement around what’s actually missing.

Rarely. SEO and demand-gen work compound over time — short engagements rarely produce the kind of pipeline shift our clients want. If you have a specific project in mind, talk to us and we’ll be honest about whether it fits.

BOFU and high-intent SEO can drive MQLs in month one. Broader topical authority compounds over 6–12 months. Paid programmes can show pipeline impact within 30–60 days once attribution is set up cleanly.

You’ll work with the practitioners doing the work. We don’t run the account-manager-as-buffer model. Your weekly call is with the SEO lead and the analyst, not a salesperson.

Pipeline created (in $), CAC payback period, qualified opportunity rate, and revenue attributed by content cluster. Rankings and traffic are leading indicators — they get tracked, but they don’t define the engagement.

Two weeks. Week one: sales call recordings, pipeline-stage definitions, ICP workshop, current-state audit. Week two: 90-day plan with first deliverables and the metrics we’re measuring against. By day 30 we have the first BOFU pages live.

Access to GA4, GSC, your CRM (read-only), and one weekly hour from someone in sales. The fastest engagements happen when we have a single decision-maker on your side who can sign off on briefs without a 5-person committee.

Bangalore, India. We work across IST, BST, and PST hours. Most clients have a weekly call in their timezone and async daily updates the rest of the week.