Free Tool
SEO Budget Calculator for B2B SaaS
Free SEO budget calculator for B2B SaaS. Enter target keywords, competition tier and blended hourly rate to get a directional monthly and annual SEO budget range.
Free B2B SaaS Marketing Tools
Free calculators from PipeRocket Digital: SEO ROI, PPC ROAS and AEO / AI-search ROI, an AI Overview traffic-loss checker and AI agent readiness scorecard, plus core SaaS metrics, LTV, CAC, churn, NRR, MRR/ARR, burn rate and conversion rate. Built for B2B SaaS marketing and growth teams.
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Sales Velocity Calculator for B2B SaaS
Free sales velocity calculator for B2B SaaS. Enter opportunities, win rate, average deal value and sales cycle length to get your daily, monthly and annual sales velocity.
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SaaS Magic Number Calculator
Free SaaS Magic Number calculator. Enter current quarter revenue, previous quarter revenue and previous quarter S&M spend to get your Magic Number and efficiency verdict. No email.
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MQL to SQL Conversion Rate Calculator for B2B SaaS
Free MQL to SQL conversion rate calculator for B2B SaaS. Enter your MQLs and SQLs to get your conversion rate, plus the extra SQLs a higher rate would add.
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Lead Conversion Rate Calculator for B2B SaaS
Free lead conversion rate calculator for B2B SaaS. Enter leads and customers won to get your lead-to-customer conversion rate, plus extra customers and revenue at a target rate.
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Impression Share Calculator (Google Ads)
Free impression share calculator for Google Ads. Enter impressions received and total eligible impressions to get your impression share, plus impressions lost to budget and rank.
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CTR Calculator (Click-Through Rate)
Free CTR calculator. Enter impressions and clicks to get your click-through rate, how many clicks you need to hit a target CTR, and how you compare to search and display benchmarks.
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CMGR Calculator (Compound Monthly Growth Rate) for B2B SaaS
Free CMGR calculator for B2B SaaS. Enter beginning value, ending value and number of months to get your compound monthly growth rate and annualized equivalent.
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Burn Multiple Calculator for B2B SaaS
Free burn multiple calculator for B2B SaaS. Enter net burn and net new ARR to get your burn multiple and an efficiency rating from Amazing to Bad. No email.
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ACV Calculator (Annual Contract Value) for B2B SaaS
Free ACV (annual contract value) calculator for B2B SaaS. Enter total contract value, one-time fees and contract length to get ACV, monthly value and the one-time fee share.
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Google Penalty Checker: Free Penalty Risk Assessment
Free Google penalty checker and website risk assessment. Score your site's risk of a manual action or algorithmic demotion across 20 weighted factors (content, links, spam, security and drop timing), see which penalty type you are most exposed to, and get the exact steps to confirm and recover. No email.
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AI Share of Voice Calculator (AI-Search Visibility) for B2B SaaS
Free AI share of voice calculator. Track a fixed prompt library across ChatGPT, Perplexity, Gemini and AI Overviews to get your AI share of voice, mention rate, citation rate and gap to the leader.
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Keyword Value Calculator for B2B SaaS SEO
Free keyword value calculator for B2B SaaS. Enter search volume, ranking position, conversion and close rates and deal value to see what one keyword is worth.
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Google Ads Cost Estimator for B2B SaaS
Free Google Ads cost estimator for B2B SaaS. Enter budget and CPC to get clicks, leads and cost per lead, or work backwards to the budget you need. No email.
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CAC Payback Period Calculator for B2B SaaS
Free CAC payback period calculator. Enter CAC, ARPA and gross margin to get your SaaS CAC payback in months against 2026 B2B benchmarks. No email.
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TAM SAM SOM Calculator for B2B SaaS Market Sizing
Free TAM SAM SOM calculator. Enter potential customers and average contract value to size your total, serviceable and obtainable market. No email.
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SaaS Valuation Calculator (ARR Multiple) for B2B SaaS
Free SaaS valuation calculator. Enter ARR and a revenue multiple to estimate company value, plus a low-high range and implied EV/Revenue. No email.
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Rule of 40 Calculator for SaaS
Free Rule of 40 calculator for SaaS. Enter your revenue growth rate and profit margin to get your Rule of 40 score and see whether you pass the 40 threshold. No email.
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Revenue Growth Rate Calculator (with CAGR) for B2B SaaS
Free revenue growth rate calculator. Enter beginning and ending revenue to get total growth rate and annualized CAGR. No email.
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Burn Rate Calculator for SaaS Startups (Free)
Free burn rate calculator for SaaS startups. Enter your starting and ending cash to get net monthly burn and runway in months. Transparent formula, no email.
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ARPU Calculator (Average Revenue Per User) for B2B SaaS
Free ARPU calculator. Enter total revenue and number of users to get average revenue per user, per month or per year. Transparent formula, no email.
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CPM Calculator (Cost Per 1,000 Impressions) for B2B SaaS
Free CPM calculator. Enter ad spend and impressions to get cost per thousand impressions, plus CTR, effective CPC and cost per conversion. No email.
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NRR Calculator for B2B SaaS (Net Revenue Retention)
Free net revenue retention (NRR) calculator for B2B SaaS. Enter starting MRR, expansion, contraction and churn to get NRR, gross revenue retention and net MRR movement.
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MRR & ARR Calculator for B2B SaaS
Free MRR and ARR calculator for B2B SaaS. Enter customers and average revenue per account to get monthly and annual recurring revenue, net new MRR and a 12-month projection.
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Marketing ROI Calculator for B2B SaaS
Free marketing ROI calculator for B2B SaaS. Enter marketing spend, leads, close rate and deal value to get marketing ROI, revenue generated, new customers and cost per lead.
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LTV Calculator for B2B SaaS (Customer Lifetime Value)
Free customer lifetime value (LTV) calculator for B2B SaaS. Enter ARPA, gross margin and churn to get LTV, average customer lifespan and your LTV:CAC ratio.
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Lead Value Calculator for B2B SaaS
Free lead value calculator for B2B SaaS. Enter close rate and deal value to get the value of a lead, gross profit per lead, your break-even cost per lead and monthly lead value.
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Google Ads ROI Calculator for B2B SaaS
Free Google Ads ROI calculator for B2B SaaS. Enter ad spend, conversions and revenue per conversion to get your Google Ads ROI, ROAS, revenue and cost per conversion.
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CPC Calculator (Cost Per Click)
Free cost per click (CPC) calculator. Enter ad spend and clicks to get your CPC, plus click-through rate, cost per conversion and conversion rate when you add impressions and conversions.
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CPA Calculator (Cost Per Acquisition)
Free cost per acquisition (CPA) calculator. Enter ad spend and conversions to get your CPA, plus conversion rate, cost per click and ROAS when you add clicks and revenue.
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Cost Per Lead (CPL) Calculator for B2B SaaS
Free cost per lead (CPL) calculator for B2B SaaS. Enter spend and leads to get your CPL, plus the value per lead, net value per lead and cost per customer.
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Conversion Rate Calculator for B2B SaaS
Free conversion rate calculator. Enter visitors and conversions to get your conversion rate, plus the extra conversions and revenue you'd gain by hitting a target rate.
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Churn Rate Calculator for B2B SaaS
Free SaaS churn rate calculator. Enter customers at the start and customers lost to get your customer churn rate, retention rate, average customer lifespan and revenue churn.
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CAC Calculator for B2B SaaS (Customer Acquisition Cost)
Free customer acquisition cost (CAC) calculator for B2B SaaS. Enter sales and marketing spend and new customers to get CAC, CAC payback period and gross profit per customer.
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AI Overview Traffic-Loss Calculator for B2B SaaS
Free AI Overview traffic-loss calculator. Enter your impressions, ranking position and AI Overview coverage to compare your organic clicks without AI Overviews vs with them, and see exactly how many clicks you lose. Based on Ahrefs' 300,000-keyword CTR study.
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A/B Test Significance Calculator
Free A/B test significance calculator. Enter visitors and conversions for your control and variant to get conversion rates, uplift and statistical confidence (is it significant?).
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ROAS Calculator for B2B SaaS Paid Campaigns
Calculate your Return on Ad Spend (ROAS) for B2B SaaS paid campaigns. See your full funnel — ad spend to clicks to leads to customers to revenue — instantly.
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Free SEO ROI Calculator for B2B SaaS Companies
Free B2B SaaS SEO ROI calculator — traffic to MQLs to pipeline to ARR. Pre-filled benchmarks for Fintech, HR Tech, Dev Tools, MarTech & Legal Tech.
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AI Agent Readiness Checker for B2B SaaS Websites
Free AI agent readiness checker. Score how well your website can be crawled, understood, cited and acted on by AI agents and answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews, across 20 weighted checks.
Free Tool
AEO / AI-Search ROI Calculator for B2B SaaS
Free AEO / AI-search ROI calculator. Model how AI citations across ChatGPT, Perplexity and Google AI Overviews turn into visits, MQLs, pipeline and ARR, with a dark-funnel attribution layer and a fully disclosed formula.