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Free calculators from PipeRocket Digital: SEO ROI, PPC ROAS and AEO / AI-search ROI, an AI Overview traffic-loss checker and AI agent readiness scorecard, plus core SaaS metrics, LTV, CAC, churn, NRR, MRR/ARR, burn rate and conversion rate. Built for B2B SaaS marketing and growth teams.
Free CPM calculator. Enter ad spend and impressions to get cost per thousand impressions, plus CTR, effective CPC and cost per conversion. No email.
Free net revenue retention (NRR) calculator for B2B SaaS. Enter starting MRR, expansion, contraction and churn to get NRR, gross revenue retention and net MRR movement.
Free MRR and ARR calculator for B2B SaaS. Enter customers and average revenue per account to get monthly and annual recurring revenue, net new MRR and a 12-month projection.
Free marketing ROI calculator for B2B SaaS. Enter marketing spend, leads, close rate and deal value to get marketing ROI, revenue generated, new customers and cost per lead.
Free customer lifetime value (LTV) calculator for B2B SaaS. Enter ARPA, gross margin and churn to get LTV, average customer lifespan and your LTV:CAC ratio.
Free lead value calculator for B2B SaaS. Enter close rate and deal value to get the value of a lead, gross profit per lead, your break-even cost per lead and monthly lead value.
Free Google Ads ROI calculator for B2B SaaS. Enter ad spend, conversions and revenue per conversion to get your Google Ads ROI, ROAS, revenue and cost per conversion.
Free cost per click (CPC) calculator. Enter ad spend and clicks to get your CPC, plus click-through rate, cost per conversion and conversion rate when you add impressions and conversions.
Free cost per acquisition (CPA) calculator. Enter ad spend and conversions to get your CPA, plus conversion rate, cost per click and ROAS when you add clicks and revenue.
Free cost per lead (CPL) calculator for B2B SaaS. Enter spend and leads to get your CPL, plus the value per lead, net value per lead and cost per customer.
Free conversion rate calculator. Enter visitors and conversions to get your conversion rate, plus the extra conversions and revenue you'd gain by hitting a target rate.
Free SaaS churn rate calculator. Enter customers at the start and customers lost to get your customer churn rate, retention rate, average customer lifespan and revenue churn.
Free customer acquisition cost (CAC) calculator for B2B SaaS. Enter sales and marketing spend and new customers to get CAC, CAC payback period and gross profit per customer.
Free AI Overview traffic-loss calculator. Enter your impressions, ranking position and AI Overview coverage to compare your organic clicks without AI Overviews vs with them, and see exactly how many clicks you lose. Based on Ahrefs' 300,000-keyword CTR study.
Free A/B test significance calculator. Enter visitors and conversions for your control and variant to get conversion rates, uplift and statistical confidence (is it significant?).
Calculate your Return on Ad Spend (ROAS) for B2B SaaS paid campaigns. See your full funnel — ad spend to clicks to leads to customers to revenue — instantly.
Free B2B SaaS SEO ROI calculator — traffic to MQLs to pipeline to ARR. Pre-filled benchmarks for Fintech, HR Tech, Dev Tools, MarTech & Legal Tech.
Free AI agent readiness checker. Score how well your website can be crawled, understood, cited and acted on by AI agents and answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews, across 20 weighted checks.
Free AEO / AI-search ROI calculator. Model how AI citations across ChatGPT, Perplexity and Google AI Overviews turn into visits, MQLs, pipeline and ARR, with a dark-funnel attribution layer and a fully disclosed formula.
