Sales builds the list
Most ABM starts in marketing. We start with sales — which accounts they want, why, who the buying committee is, and which competitors they keep losing to. The target account list is co-built, not handed over.
An ABM agency that doesn’t hand you
a 50-account list and a hope.
A system that earns the meeting.
Most ABM agencies sell you a CRM list and a LinkedIn ad set. PipeRocket’s account-based marketing services run as a full system — sales-curated account lists, multi-touch sequences across LinkedIn / paid / outbound / content, and one outcome we measure: meetings booked with named accounts, not impressions served.
How we turn an account list into pipeline
We start with sales, not marketing. Every touch your buying committee sees is coordinated. Every monthly review centres on meetings booked, not impressions served.
Multi-channel, one message
LinkedIn ads, outbound, paid display, custom content — every touch your buying committee sees reinforces one position, in one voice. Not three campaigns saying three different things to the same VP.
Account intent, not lead intent
We track signal at the account level — multiple stakeholders engaging, intent data spiking, key pages visited. A "lead" from a target account is treated differently from a random demo request, because it should be.
Meetings over impressions
Every monthly ABM review centres on meetings booked with named accounts, pipeline created from the target list, and account engagement velocity — not impressions served or LinkedIn cost-per-click.
Sales SLA on every hot account
Account engagement triggers wire to instant sales handoff. Defined SLA. When a target account heats up, sales gets a call within hours, not days. No more qualified accounts sitting in queue while interest cools.
Spend matches deal value
Tier 1 accounts get bespoke creative, landing pages, and outbound. Tier 2 gets segment-level orchestration. Tier 3 gets paid and content. ABM works on focus — small lists with deep, multi-channel touches almost always beat broad lists with shallow ones.
Working With PipeRocket
Why SaaS teams choose PipeRocket as their ABM agency
Every agency promises ABM. The gap is whether they can co-build the list with sales, run multi-channel orchestrated touches, and report by named-account pipeline — not by LinkedIn impressions.
In house
Other agencies
Account list is built from a CRM export. Sales never co-signs it. Half the targets aren’t the right fit; sales rejects most engaged leads.
The agency uses your CRM list as-is. No discovery with sales, no win/loss review. The same generic list every other ABM agency would build.
Account list is co-built with sales — win/loss patterns, current pipeline, competitive context.
Every target is one sales actually wants and is willing to work.
LinkedIn ads run alongside outbound, but the two never reference each other. Buyers see disconnected messages from the same company.
Each channel runs as an island — paid, outbound, content. No orchestration. No single buyer experience. Touches feel random instead of coordinated.
LinkedIn → outbound → paid retargeting → custom landing page → SDR follow-up.
Every touch reinforces the others. Buyers feel one coordinated programme, not five.
Reports show MQLs and impressions. Pipeline created from the named account list lives in a separate dashboard nobody reconciles.
Reports show LinkedIn CTR and "engaged accounts". Pipeline contribution from the target list never gets isolated from generic inbound.
Reports centre on account engagement velocity, meetings booked with named accounts, and pipeline contribution from the target list.
Board-grade ABM ROI.
Marketing-qualified accounts sit in a queue while interest cools. Sales handoff is manual, slow, and inconsistent.
Lead-routing rules trigger on individual leads, not account heat. Buyers move through the funnel without sales noticing the account is hot.
Account-level engagement triggers wire to instant sales handoff. Defined SLA.
When a target account heats up, sales gets a call within hours, not days.
Numbers that matter
CUSTOMERS
PIPELINE
REVENUE
Everyone talks about AI.
We just use it where it matters.
Research +
Research
AI surfaces ICP signals, buying committee structures, and intent data across target accounts before a single outreach goes out. Which accounts are actively in-market, which stakeholders are engaging, and what pain points to lead with stays with the team.
Copy & Personalisation +
Copy & Personalisation
AI generates personalised ad copy, email sequences, and landing page variants per account tier and stakeholder role. Which angle matches the economic buyer, which message moves the technical evaluator, and whether the copy sounds like it came from someone who understands their problem stays with the team.
Account Creative +
Account Creative
AI produces creative variants per tier, stakeholder, and industry so Tier 1 accounts see genuinely account-aware creative — not a generic LinkedIn ad with the company name swapped in. Which creative earns trust in three seconds stays with the team.
Intent & Scoring +
Intent & Scoring
AI monitors account-level signals across ad engagement, page visits, intent data spikes, and stakeholder reach to flag accounts heating up before sales notices. What to act on, which accounts to escalate, and when a signal means "book the meeting now" stays with the team.
Analysis +
Analysis
AI connects ABM touchpoints to meetings booked, pipeline created, and deals closed across the named account list. What the data means for which accounts to add, tier, or remove — and how to present ABM ROI to the board — stays with the team.
We helped Grow 50+ SaaS Brands Like Yours
PipeRocket is exactly what HyperVerge needed to lock our performance marketing efforts. Their experience, actionable strategies brought a 5X high-quality MQLs in just 2 months. The team’s research-based fine-tuning campaigns across regions not only grows our leads but also saves us costs.
Naveen
Head of Marketing
Working alongside PipeRocket has been a commendable experience for Storylane. Their comprehensive analysis, strategic initiatives, end-to-end campaign structuring, landing page experimentation, and targeted remarketing delivered remarkable results for us.
Nalin
CEO
They worked closely with us and took ownership like our in-house team. The team ran over 10 experiments to identify what was working and invalidated two new geographies for the ads. Moreover, PipeRocket Digital was responsive, open to feedback, and eager to meet the objectives.
Anusha
Founding member
Our ABM Agency Services
Each phase builds on the last. The result is an account-based marketing programme sales actually wants — built around your real target accounts, not a templated playbook.
Co-build the target list
We sit with sales — not after, but at kickoff — to build the named-account list.
Win/loss patterns, current pipeline, competitor activity, sales preference. The list belongs to sales as much as marketing.
Map the buying committee
Per-account or per-tier mapping of who actually approves the deal — economic buyer, technical buyer, end user, blockers.
The committee map drives copy, channel, and offer per stakeholder.
Tier the list, match the spend
Tier 1 (1:1, 10–25 accounts) gets bespoke creative, landing pages, and outbound. Tier 2 (1:few, 100–200) gets segment-level orchestration. Tier 3 (1:many) gets paid + content.
Spend matches deal value.
Multi-touch orchestration
LinkedIn → outbound email → paid retargeting → custom landing page → SDR call → executive intro.
Each touch reinforces the others. No channel runs as an island; the buyer experiences one coordinated programme.
Sales SLA & Handoff
Account engagement triggers (X content viewed, Y stakeholders engaged, Z intent signal) are wired to instant sales handoff. SLA is measured.
No more marketing-qualified accounts sitting in queue while interest cools.
Report by account, not lead
Monthly review centres on account engagement velocity, meetings booked with named accounts, pipeline created from the list, and CAC by deal cohort.
Not on impression or click counts that say nothing about whether a target account is closer to closing.
Success Stories
Driving 2.5X Growth and 82% More Demos: Storylane’s Success with PipeRocket’s Campaigns.
Read full story
Achieving 3.5X MQL Growth: HyperVerge’s Case Study with PipeRocket.
Read full story
From Stagnation to Domination: PipeRocket’s Impact on Spendflo’s 81% Traffic Rise.
Read full storyFrequently asked questions
What is an ABM agency? +
An ABM agency runs account-based marketing programmes that focus marketing investment on a defined list of named accounts — the companies you actually want as customers. Services typically include target-account list building, multi-channel orchestration (LinkedIn, paid, outbound, content), reporting at the account level, and tight alignment with sales.
How is ABM different from inbound or demand gen? +
Inbound waits for buyers to come to you and qualifies whoever shows up. Demand gen casts a wide net to fill the top of the funnel. ABM does the opposite — picks the accounts that should be customers, then runs orchestrated marketing to earn meetings with their buying committees specifically.
What channels do ABM services include? +
LinkedIn ads (Sponsored Content, Message Ads, Document Ads), paid display retargeting, outbound sequences in alignment with SDRs, custom landing pages per account or segment, gifting / direct mail where it fits, and content tailored to the buying committee. Channels are matched to deal size, account list, and sales cycle — not picked because the agency happens to like them.
How long does ABM take to drive pipeline? +
First account engagement and meetings booked appear within 30–60 days when the target list, channels, and sales SLA are wired in cleanly. Pipeline lift depends on your sales cycle — typically 90–180 days from launch to closed-won movement.
What’s a sensible ABM agency budget? +
For a focused 1:few programme on 50–200 named accounts, expect $10K–$25K/month in agency fees plus $10K–$30K/month in LinkedIn / paid budget. ABM works on focus, not scale — small lists with deep, multi-channel touches almost always beat broad lists with shallow ones.
You wouldn’t be here if what you were doing was working. It’s time for PipeRocket.
We work with a small number of B2B SaaS companies at a time. If your named accounts aren’t converting to pipeline, let’s find out if we’re the right fit.
Book free consultation