What is PipeRocket’s strategy for promoting your SaaS product updates and new features to existing and potential users?

PipeRocket’s strategy for promoting your SaaS product updates and new features involves a multi-channel approach designed to maximize reach and engagement. For existing users, we leverage email marketing, in-app notifications, and customer success content to highlight new functionalities and their benefits. For potential users, we create targeted blog posts, social media announcements, and press releases. Our goal is to generate excitement, demonstrate continuous product improvement, and drive adoption by clearly communicating how these updates enhance the user experience and deliver greater value to your users.