What kind of reporting should I expect from a marketing agency?

You should expect regular, transparent, and comprehensive reporting from a marketing agency. This typically includes monthly or quarterly performance reports detailing key metrics, campaign progress against set goals, budget utilization, and strategic insights. Reports should include data from analytics platforms, ad accounts, and CRM systems, presented in an easy-to-understand format with actionable recommendations. A good agency will also offer periodic review meetings to discuss performance, answer questions, and adjust strategies as needed.