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15 SaaS Link Building Agency That Improve Your Website’s Authority
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Getting your SaaS company noticed online feels like trying to shout in a packed stadium, everyone’s competing for attention, and standing out is tough.
You might have great content, a killer product, and all the right marketing moves, but without strong backlinks, your SEO efforts are like a car stuck in neutral, going nowhere fast.
That’s where SaaS link building comes in. The more high-quality links pointing to your site, the higher your chances of ranking, getting more organic traffic, and ultimately, growing your revenue.
However, getting those high-quality links isn’t easy.
You must hunt down relevant sites, track the right contacts, craft the perfect outreach emails, and manage follow-ups. It’s a grind.
The good news? You don’t have to do it alone. Some SaaS link building agencies specialize in link building, taking the heavy lifting off your plate and helping you scale your SEO efforts smartly.
Let’s look at some of the 15 SaaS link building agencies list driving it out there!
| Key Takeaways A SaaS link-building agency specializes in acquiring high-quality, industry-relevant backlinks to improve SaaS businesses’ search rankings, domain authority, and organic traffic. The agency analyzes your backlink profile, conducts competitor research, and builds relationships with authoritative websites to secure editorial links, guest posts, and brand mentions. Here are some of the top agencies that specialize in SaaS-focused link building: PipeRocket Digital, Content Guppy, Triple Dart, Dofollow, GoPeak, uSERP, LinkDoctor, Rhino Rank, LinkBuilder.io, SimpleTiger, LinkGraph, Authority Builders, Sure Oak, Siege Media, Editorial Link. |
A SaaS link-building agency is basically a marketing agency that works behind the scenes to get your website noticed by search engines and, more importantly, potential customers.
These agencies specialize in securing high-quality backlinks from reputable sites, giving your SaaS company the authority boost it needs to climb search rankings and attract organic traffic.
Unlike traditional businesses that can buy placements, SaaS companies rely on relationship-driven link-building.
That means these agencies do the heavy lifting, like finding relevant websites, reaching out to the right people, and securing links through strategic content placement. They handle the research, outreach, and negotiations so that every link earned actually improves your SEO.
Bottom line? If you want to improve your rankings without spending hours chasing backlinks, a SaaS link-building agency can take that weight off your shoulders and help you grow faster.
Search engines like Google don’t just rank websites based on content, they look at who’s vouching for you. And by vouching, I mean linking.
When reputable websites link to your SaaS company, Google sees it as a sign that your content is valuable and trustworthy. The more high-quality backlinks you have, the better your chances of ranking higher, getting more organic traffic, and increasing visibility.
However, not all backlinks are created equal.
You need quality backlinks from authoritative sites, not just random links from anywhere. The wrong approach can actually hurt your rankings instead of helping them.
If a so-called “link-building expert” offers to sell you backlinks, run. Spammy website owners prey on SaaS companies, pushing low-quality links that can do more harm than good.
The right SaaS link-building strategy focuses on earning links through high-quality content, outreach, and relationships. That’s how you build lasting SEO success.
PipeRocket Digital is a SaaS link-building agency specializing in B2B SaaS demand generation. Their expertise is designing data-driven strategies that help SaaS companies increase revenue and lower customer acquisition costs (CAC) through account-based marketing (ABM), performance marketing, and targeted content marketing.
Unlike standard link-building services focusing purely on acquiring backlinks, PipeRocket’s strength lies in aligning link-building efforts with your broader marketing strategy, making each link serve a real business purpose beyond rankings.
| Pros | Cons |
| Unlike traditional link-building agencies, PipeRocket blends SEO, ABM, and demand generation to drive actual revenue growth. | Since we focus on revenue-driven strategies, smaller SaaS startups on a tight budget may need to assess ROI expectations. |
| Uses deep analytics to prioritize high-impact link opportunities, ensuring every backlink contributes to lead generation. | |
| We specialize in B2B SaaS, making them well-equipped to secure relevant, high-quality backlinks that matter. |
PipeRocket works with high-growth B2B SaaS companies aiming to scale demand generation and SEO simultaneously.
Some of the clients are:
Storylane, Cyber Sierra, MetricStream, HyperVerge, and Element
Pricing is customized based on business needs.
Talk to Us Now to see how they can fuel your pipeline and propel your growth engine.
Content Guppy is a SaaS-focused link-building agency designed to help companies rank higher, drive organic traffic, and increase MRR—without adding extra work to their plate. Their approach is fully hands-off, allowing clients to check in just once a month to specify which pages need links, while Content Guppy handles everything else.
What sets them apart is their proprietary in-house link prospecting platform, which rigorously filters opportunities to ensure only high-quality, relevant backlinks are selected.
| Pros | Cons |
| Prioritizes ranking pages that actually drive trials and MRR, not just traffic. | This isn’t their focus if you’re looking for broad SEO services like technical audits or site structure fixes. |
| Clients only need to check in once a month to provide link-building targets, Content Guppy handles the rest. | Custom pricing based on needs may not fit smaller SaaS startups with a limited budget. |
| Uses proprietary in-house technology to identify the highest-quality link opportunities. | |
| Uses proprietary in-house technology to identify the highest-quality link opportunities. |
Kickbox, Time Doctor, V2 Cloud, and Superhuman.
Source: Content Guppy
Pricing is customized based on your business goals.
Siege Media builds brand-worthy content that consistently earns organic links. Their proprietary content strategy ensures assets rank well and continue generating passive links month after month, leading to an effective cost-per-link under $250.
Their approach also goes beyond traditional outreach by developing high-quality, data-backed content assets that naturally attract links over time.
| Pros | Cons |
| Builds high-quality, evergreen content that attracts backlinks naturally, reducing reliance on cold outreach. | Requires a commitment to high-quality content creation, which may not be ideal for companies looking for link-only services. |
| The effective cost per link is under $250, making it a high-ROI strategy compared to traditional outreach-based link building. | Siege Media’s approach prioritizes long-term SEO over fast, transactional link-building services. |
| Earns organic links that Google loves, reducing the risk of penalties or algorithm issues. |
The Zebra, Vena Solutions, Trip Advisor, Y Combinator, Zillow and Hippo
Source: Siege Media
Pricing varies based on scope, but their effective cost per link is under $250.
Editorial Link specializes in securing high-quality, editorial backlinks from reputable, real-business websites, without the shady tactics that plague traditional link-building agencies. They focus on placing links within corporate blogs and industry-relevant content, ensuring that every backlink adds value and strengthens the domain authority of their clients.
Editorial Link builds real relationships with trusted websites across multiple industries, including SaaS, software development, fintech, and e-commerce. Their differentiating factor? In a zero-risk model, clients only pay for links placed on pre-approved, high-quality sites.
| Pros | Cons |
| Works only with real business websites, avoiding Google-flagged “harmful” or “suspicious” sites. | Works only within select industries (SaaS, tech, finance, e-commerce, etc.), which might not fit every business. |
| Clients approve sites before placement, and if a link doesn’t meet expectations, they don’t get charged. | |
| Client pages aren’t shared until link feasibility is confirmed, ensuring confidentiality and security. | |
| Established relationships with thousands of corporate sites allow for quicker placements than outreach-based agencies. |
Captial.com, TemplateMonster, Growpad, Belkins, Intellias, and Skylum.
Source: Editorial Link
They follow a zero-risk model. Clients only pay for links placed on pre-approved, high-quality sites.
Sure Oak is a full-service SEO agency with a specialized link-building approach tailored for SaaS companies. They focus solely on acquiring backlinks and take a holistic SEO approach so that every link contributes to ranking improvements, organic traffic growth, and overall business impact.
| Pros | Cons |
| Integrates on-page, technical, and content strategies for maximum impact. | No fixed pricing plans; costs depend on business goals and campaign complexity. |
| Every link-building campaign is aligned with business goals, ensuring niche relevance and SEO impact. | Sure Oak prioritizes long-term SEO success, so results take time. |
| Focuses on authoritative, industry-specific websites, steering clear of spammy or low-quality placements. | |
| They analyze ranking factors, optimize content, and provide strategic insights. |
Mercedes Benz, GAP, American Red Cross, ANN TAYLOR, and Advance Auto Parts.
Source: Sure Oak
Pricing is custom.
Triple Dart is another specialized SaaS link-building agency that helps B2B SaaS companies increase their site authority, organic traffic, and rankings for high-intent keywords.
They have a network of over 700 SaaS websites. With their data-driven backlink strategy and proven SEO approach, Triple Dart secures high-quality, relevant backlinks that directly impact search performance and revenue.
What sets them apart is that they have a comprehensive link management and tracking system, unlike most agencies that build links and move on. Triple Dart actively tracks, manages, and optimizes backlinks, providing monthly performance reports on ranking improvements, traffic impact, and keyword movements.
| Pros | Cons |
| They build, audit, track, and optimize them over time for maximum SEO impact. | This might not be the right fit if you’re looking for fast backlinks without a full strategy. |
| With 700+ SaaS website partnerships, every link is highly relevant and authoritative. | While this is a pro for SaaS brands, their network may not be the best fit for businesses outside B2B SaaS, fintech, or martech. |
| Triple Dart provides ongoing monitoring of link-building performance. | |
| Earns 200-300+ media placements per campaign for increased brand visibility and domain authority. |
Moengage, Sprinklr, Lummo Shop, Atlan, and Payu
Source: TripleDart
Pricing and strategies are tailored to each business, meaning there’s no fixed pricing model.
Dofollow is a dedicated premium SaaS link-building service agency focused on B2B SaaS companies looking to increase authority, rank for competitive keywords, and drive high-quality organic traffic.
Dofollow specializes exclusively in SaaS, leveraging its deep industry knowledge to secure hyper-relevant, authority backlinks for SaaS from DR 80-90+ websites.
Their differentiating feature is their relationship-first approach. Instead of relying on outdated directories or mass outreach, Dofollow builds genuine connections with influential sites in B2B SaaS so that every backlink carries SEO weight and credibility.
| Pros | Cons |
| Dofollow only works with B2B SaaS companies, ensuring highly relevant link placements. | Dofollow works best with SaaS companies with a content strategy and know their SEO goals. If you’re just starting out, you may need content development before link building. |
| If a link disappears, they replace it for free, ensuring long-term value. | Dofollow focuses strictly on link building—they won’t fix technical site issues or handle content strategy. |
| Every link-building campaign is based on a detailed audit, gap analysis, and competitive benchmarking. | Dofollow prioritizes fewer but highly authoritative links. |
| Clients stay because they see results, not because they’re forced into contracts. |
Surfshark, Guru, Aspiration Vonage, and LegalZoom
Source: Dofollow
Pricing is tailored to your business goals and backlink requirements. For optimal results, they recommend at least a six-month engagement. However, clients are not forced into long-term commitments.
GoPeak is an authority-driven link-building that helps SaaS companies rank higher, get more organic traffic, and build real credibility without the fluff.
They take a white-hat, strategic approach to link your content to highly relevant, authoritative websites. Whether you’re trying to outrank competitors, build brand trust, or improve conversions, their team ensures every link they secure helps your bottom line.
| Pros | Cons |
| No spam, no PBNs, just real, relevant links that improve rankings. | Link-building takes time; don’t expect overnight results. |
| They analyze your competition, find gaps, and secure links where they matter most. | They secure links to valuable pages, so having strong content is key. |
| They improve your organic traffic, domain authority, and lead generation. | If you’re on a tight budget, premium link-building might seem expensive, but the ROI is worth it. |
| Get detailed reports on every link built, with insights on ranking impact. |
Virtalent, Myhours, Sixthreezero, Packwire, and Cloud Talk.
Source: GoPeak
GoPeak offers flexible, transparent pricing based on the number and quality of links needed.
If SEO isn’t delivering ROI, you’re doing it wrong. At uSERP, they take a revenue-first approach to link building because traffic alone doesn’t pay the bills. They help SaaS brands earn high-authority backlinks, scale rankings and convert organic visitors into customers.
With a team of former SEO heads from brands like Robinhood, Monday, and TailorBrands, they build links, audit, analyze, and execute strategies that move the needle.
| Pros | Cons |
| They secure organic editorial links with no PBNs or spammy guest posts. | High-quality link building doesn’t come cheap. Plans start at $10,000/month. |
| Earn links from DR60+ sites with real traffic, increasing both rankings and credibility. | This might not be the best fit if you don’t have an established content strategy. |
| Access a live dashboard to monitor link-building progress, rankings, and ROI. | SEO results take time, and link-building needs consistency for long-term gains. |
| Get expert-written content that attracts backlinks and ranks with no AI-generated fluff. |
Robinhood, Activecampaign, YUPLAY, Fusion Medical Staffing, Crowdstrike, and Freshworks.
Source: uSERP
Source: uSERP
Link Doctor is a dedicated link-building agency that prioritizes quality over quantity. Every backlink contributes to higher domain authority, increased organic traffic, and improved search rankings.
With a strong focus on human-first link building, LinkDoctor secures placements on high-authority websites that genuinely impact SEO performance.
The agency also offers risk-free, month-to-month contracts and a link replacement guarantee, ensuring long-term security for clients investing in organic growth.
| Pros | Cons |
| They analyze competitors, run backlink audits, and identify the best link opportunities before starting outreach. | They prioritize real, editorial backlinks, so you won’t get instant results like paid link farms. |
| They have a link replacement guarantee that all lost or removed links are replaced at no additional cost. | Quality link building costs more upfront but delivers long-term SEO gains, unlike cheaper spam-based services. |
| Every campaign is tailored to your niche, ensuring relevant, high-authority backlinks from industry-specific sources. | |
| They operate monthly, so you’re never locked into a long-term commitment. |
Virtalent, Proxyscrape, Maxburst, ArcStone and Express Legal Fund.
Source: Link Doctor
It works under four tiers. However, pricing is not mentioned.
Rhino Rank takes a no-nonsense approach to high-quality, natural backlinks that boost rankings and revenue. There is no spam, no gimmicks, just SEO strategies that work—built on real outreach, editorial-quality placements, and scalable solutions.
With thousands of businesses and agencies trusting Rhino Rank, they’ve mastered securing authority links at scale.
| Pros | Cons |
| Every backlink is editorial quality, placed on real sites with authority, not spammy networks. | Some brands may prefer fresh content instead of link insertions into existing articles. |
| Starting at $55 per link, you get premium-quality links at an affordable rate. | Rhino Rank is only about link building, not a full-scale SEO agency. |
| If you’re unsatisfied, they’ll remove the links and refund you up to $550—no questions asked. | |
| Agencies can resell their services while cutting out the middleman. |
NeilPatel.com, SEO.London, Indexsy.
Source: Rhino Rank
Curated Links – $55+ per link (In-content placements in relevant, high-authority articles)
Guest Posts – $70+ per link (750+ words of fresh content published on real sites)
Visual Links – $55+ per link (Backlinks placed within authoritative image-based content)
LinkBuilder.io specializes in powerful, data-driven link-building that elevates your SaaS brand’s authority, rankings, and traffic. With a team that has worked with leading global brands, they go beyond “getting links” and focus on strategic placements that impact revenue.
| Pros | Cons |
| Case studies show 500%+ traffic growth for SaaS brands | Results typically take 3–6 months to gain traction |
| Guest posts, niche edits, digital PR, and custom outreach. | No full-scale SEO services like content writing or technical optimization |
| Backlinks from DR50+ sites with real traffic | |
| Perfect for agencies managing multiple SaaS clients | |
| Includes competitor analysis, keyword research, and authority link acquisition |
Source: LinkBuilder
This is their pricing plan.
Since 2016, Link Builder has been negotiating with bloggers, securing high-authority placements, and delivering real traffic for SaaS companies. Unlike generic outreach services, they focus on relevance, credibility, and performance-driven link-building that move the needle.
| Pros | Cons |
| You won’t get spammy backlinks, instead, you get only placements on real sites with genuine traffic. | High-quality outreach costs more than low-tier link-building services |
| Negotiated pricing ensures high ROI on every backlink | Focused purely on link-building, not technical SEO or content creation |
| Tailored solutions for your niche, metrics, and pricing requirements | |
| Month-to-month insights on link performance and rankings. |
Webris, The Lab & Dynamic 365,
Source: Authority Builders Co
Get in touch with the team for pricing.
Simple Tiger is a specialized link-building agency tailored for SaaS companies. It helps businesses scale organic visibility, domain authority, and conversion-driven rankings.
Their strategy is built for B2B SaaS brands that want to dominate their niche, using:
| Pros | Cons |
| Only genuine placements on authoritative websites drive real traffic. | Focused exclusively on SaaS & B2B companies, not general eCommerce or local businesses. |
| Get featured in top-tier publications, improving brand credibility while boosting rankings. | If you’re looking for cheap backlinks, SimpleTiger isn’t the right fit. |
| You can track link performance and keyword movements with live dashboards and monthly reports. | |
| Analyze competitors’ backlink profiles to identify missed opportunities and strategic link placements. |
Segment, JotForm, Bitly, ContractWorks, Maxio, Gelato and CleverTap.
Source: Simple Tiger
These are their packages for link building.
LinkGraph is a premium SaaS-focused link-building agency that leverages AI-powered analytics and proprietary SEO software to secure high-quality, high-impact backlinks.
They blend technology with manual outreach to secure editorial placements, digital PR mentions, and niche-relevant links that directly impact rankings and revenue.
VC-backed SaaS startups & fast-scaling B2B SaaS brands
Companies targeting competitive, high-value keywords
Teams looking for a data-driven, AI-powered link-building approach
Marketing leaders focused on long-term SEO growth
| Pros | Cons |
| They use machine learning & proprietary tools to optimize link velocity, authority, and placement strategy. | High-authority link building requires manual outreach and top-tier content, making it costlier. |
| They secure editorial placements on authoritative publications and niche-specific domains. | Less suitable for small businesses needing local citations |
| Every campaign is tailored to your industry, competitors, and keyword targets for maximum ROI. | |
| SEO dashboard provides real-time insights into rankings, link placements, and traffic growth. |
Bitly, JotForm, Segment, Perpetua, Invoca, CleverTap, Onit and ContractWorks.
Source: LinkGraph
Building high-quality backlinks secures the right links that boost your authority, rankings, and, ultimately, your bottom line. However, doing it in-house is a slow, expensive, and resource-heavy.
Here’s why outsourcing to a SaaS link-building agency makes all the difference.
If you ever tried securing a backlink from a high authority, you’d know the struggle. Everyone wants in, but only a select few get through.
At Piperocket Digital, we have SEO experts who have spent years perfecting outreach strategies, building relationships with authoritative sites, and developing a process that consistently lands high-quality links.
Our team already knows what works: no trial and error, wasted time, just results.
If you go in-house, you’ll start from scratch, build connections, change pitches, and wait (a lot). So, why spend months figuring it out when we can get you links now?
If you decide to build a link-building program internally, here’s what you’re looking at for just 15 links/month:
| SEO Project ManagerFreelanceOutreachSpecialistsContent WritersSEO Tools & Link Prospecting SoftwareHiring, training, and process development – (A LOT of $$$) |
Now, compare that to an agency with an existing infrastructure, processes, and connections. We operate at scale, meaning we can secure the same (or better) quality links at a fraction of the cost. Plus, when you work with an agency:
You get expert-level execution without the overhead of an in-house team.
Did you get two backlinks from high-authority sites? That’s great actually. However, your competitors aren’t stopping at two.
SEO is an ongoing process, and sporadic link-building won’t cut it. The problem with handling it internally? Some months, you’ll get five backlinks, then maybe three, then none the next. That inconsistency hurts your rankings.
Agencies ensure a steady flow of monthly backlinks, helping you maintain momentum, keep up with competitors, and steadily increase your domain authority over time.
Not all website visitors are created equal. You don’t want random clicks, you want the right audience.
A SaaS-focused link-building agency understands this. You need to working with an agency that secure links that:
Not all link-building agencies are created equal. Some will skyrocket your rankings and authority, while others might leave you with spammy backlinks that do more harm than good.
So, how do you separate the pros from the pretenders? Here’s what to look for before signing on the dotted line.
Any agency can claim they’ll land you top-tier backlinks. But can they prove it?
Before committing, dive into case studies and client testimonials, especially from other SaaS brands. Look for concrete SEO wins like:
If an agency has helped other SaaS companies dominate search results, they can do the same for you.
Not all link-building methods work equally well for SaaS. Find an agency specializing in the tactics that drive results in your industry.
Here are some of the best SaaS-focused link-building strategies:
If an agency is only offering generic link insertions or PBN links, walk away.
The first call with an agency should never feel like a sales pitch.
A top-tier link-building provider will:
If they push packages before understanding your business, they’re probably more interested in your money than your success.
Yes, link-building costs money, but it’s an investment in long-term SEO growth.
That said, be wary of suspiciously cheap services, they usually rely on:
Instead of looking for the lowest price, focus on ROI. How much will each backlink contribute to your organic traffic and revenue growth? That’s what really matters.
A high quantity of backlinks means nothing if they’re low quality. Bad backlinks can actually damage your rankings rather than improve them.
Here’s how to spot an agency that values quality over quantity:
Ask them what their quality standards are, if they can’t answer clearly, move on.
A bad link-building strategy can do more harm than good, hurting your rankings, wasting your budget, and even getting your site penalized. Here’s what you should NEVER do when investing in a link-building service.
When a page has 1,000+ outgoing links, Google devalues it because it resembles spammy directories rather than credible sources.
Hence, secure links from sites with well-maintained, selective outbound linking policies. Quality over quantity is the golden rule.
Would you link to content that’s outdated, unhelpful, or irrelevant?
Invest in high-value content like data-driven insights, expert opinions, and solutions that solve real problems. The better your content, the easier it is to naturally earn authoritative backlinks.
Back in the day, stuffing exact-match keywords in anchor text was a solid SEO strategy. Today, it’s a red flag.
Keep your anchor text varied. Mix in branded, generic, and long-tail variations to make your link profile look natural and balanced.
If a site is built on spammy backlinks, linking to them is like shaking hands with someone who just walked out of a toxic waste dump.
Signs of a toxic link source:
Audit potential link sources. If a website is loaded with low-quality backlinks, avoid it like the plague.
Domain Rating (DR) and Domain Authority (DA) are useful, but they aren’t everything.
A high DA/DR doesn’t mean a site is valuable. Some sites artificially inflate these scores by manipulating link profiles.
Check for:
A DR 50 site with zero real traffic is worthless compared to a DR 30 site with a strong, engaged audience.
Website owners receive hundreds of link requests daily, and most requests are deleted immediately. Don’t expect a response if your outreach emails are generic, impersonal, or pushy.
What NOT to do:
So, this is what you need to do:
Why struggle with the headaches of in-house link-building when you can have an agency that does it better, faster, and more cost-effectively?
Then let’s talk. Book a free strategy call today, and let’s get you the links that move the needle.
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