For most B2B and SaaS brands, the frustration hits its peak when you’ve launched campaigns, optimized every ad, and tracked each click and its results. And yet, leads stall, conversions dip, and ROI just won’t grow.

That’s because managing multi-channel campaigns and performance takes more than just running ads. It requires strategy, precision, and a relentless focus on outcomes.

That’s where the right performance marketing agency can help you go beyond vanity metrics. They tie every click, ad, and landing page to what truly matters: qualified leads, pipeline velocity, and ROI.

In this guide, we’ve handpicked the 9 best performance marketing agencies in 2025, trusted by B2B and SaaS companies to help them scale smarter.

TL;DR

  • A performance marketing firm is a marketing agency that targets measurable outcomes such as leads, sales, or ROI. They leverage data-driven approaches in their channels, such as paid search, social media, SEO, and conversion optimization, to enable brands to grow in an efficient and profitable manner.
  • The top Performance Marketing Agencies in 2025 include PipeRocket Digital, TheSocialShepard, NoGood, based on the set of ranking criteria chosen for this blog.
  • To Choose the Right Performance Marketing Agency:
  1. Pick an agency that aligns with your B2B or SaaS growth goals.
  2. Look for proven ROI and transparent reporting, not just creative campaigns.
  3. Ensure they specialize in multi-channel execution, from paid search and social to CRO and analytics.

Ranking Criteria for the Best Performance Marketing Agencies

We reviewed approximately 30 different agencies worldwide to come up with the list of these 9 agencies. The key criteria we used to shortlist the 9 performance marketing agencies in 2025 are

  • Notable Clients – Do they work with credible B2B or SaaS brands that prove their expertise?
  • B2B SaaS Focus – Specialized in complex funnels and long sales cycles.
  • Year Founded – How much experience and industry knowledge do they bring?
  • Average Review Score – What do verified clients say about their performance?
  • Channel Expertise –Do they perform well across paid search, social, and CRO?
  • Strategy & Measurement Maturity – Do they connect campaigns directly to SQLs, pipeline growth, and revenue?

9 Top Performance Marketing Agencies To Boost ROI In 2025

No. Agency Name Founded Year Industries Covered Notable Clients Average Review Score
1 PipeRocket Digital 2023 B2B SaaS, Fintech, PtaaS, and more DevRev, Metricstream, Tredence, Sprinto, Esri India, HappyFox 4.8
2 The Social Shepard 2018 eCommerce, B2B, SaaS Uniqlo, Passenger Clothing, Fiverr 4.5
3 NoGood 2017 SaaS, Fintech, Healthcare Nike, TikTok, P&G, Amazon 4.8
4 Bamboo 2014 SaaS, Mobile Apps, Fintech Headspace, Dropbox, Peloton 4.8
5 Disruptive Advertising 2012 e-commerce, SaaS, B2B Adobe, Fandango, Guitar Center 4.8
6 Ignite Visibility 2013 SaaS, Finance, Healthcare Tony Robbins, COX, National Funding 4.7
7 Tinuiti 2004 e-commerce, Retail, B2B Etsy, DoorDash, The Honest Company 4.8
8 Directive Consulting 2014 SaaS, B2B, Tech ZoomInfo, Canva, Adobe, Semrush 4.7
9 Thrive Digital 2011 B2B, SaaS, eCommerce Slack, Shopify, Asana 4.8

 

1. PipeRocket Digital – Best for B2B SaaS Growth

PipeRocket Digital Homepage

Industries: B2B SaaS, Fintech, PtaaS, and more

Expertise: Performance Marketing, LinkedIn Ads, SEO, Demand Generation, Paid Media, Conversion Optimization

Notable Clients: DevRev, Metricstream, Leadsquared, Tredence, Sprinto, Esri India, HappyFox

You can find more of their client success stories here.

PipeRocket Digital is a B2B SaaS growth marketing one of the best B2B PPC agency that assists mid-market and enterprise brands to make their marketing a quantifiable increase in business. PipeRocket is creating end-to-end revenue engines through the integration of performance marketing, SEO, and paid growth by connecting every marketing activity to SQLs and ROI.

What sets PipeRocket apart is its outcome-first approach. Instead of fragmented campaigns, they deliver unified strategies that blend paid and organic growth.

“Most agencies execute tasks. We own outcomes.” – Kamaraj Mathiarasan, Co-founder, PipeRocket Digital

Summary of reviews: Clients commend the team’s SEO expertise, responsiveness, and ownership mindset, often describing them as an extension of their in-house team. The feedback praises PipeRocket’s ability to deliver consistent, data-driven results and exceptional value for cost.

Team Size: 30+ dedicated growth specialists

Founders Experience: 25+ years

Pricing: Starts from $5000

If you’re ready to scale smarter and finally see your marketing spend translate into pipeline and revenue, PipeRocket Digital is the partner built to make that happen.

2. The Social Shepard

TheSocialShepard Homepage

Industries: eCommerce, B2B, SaaS, Consumer Brands

Expertise: Paid Social, Influencer Marketing, Creative Strategy, Content Production

Notable Clients: Uniqlo, Passenger Clothing, M&S, Passenger

The Social Shepard is concentrated on developing and maximizing paid social campaigns, which combine narratives and data to reach brand recognition and direct conversions.

The agency collaborates with in-house creative services to experiment with ad formats, audience groups, and performance graphics to enhance ROI.

Summary of reviews: Their clients have claimed that the Social Shepard possesses reactive communication and openness in their reporting, alongside a compromise between creativity and data-based implementation.

Best For: The brands that want to have performance-based paid social campaigns with creative testing.

3. NoGood

No Good Homepage

Industries: SaaS, Fintech, Healthcare, Consumer Tech

Expertise: Growth Marketing, Paid Acquisition, SEO, CRO, Lifecycle Marketing

Notable Clients: Nike, TikTok, Amazon, P&G

NoGood is a growth and performance marketing agency that operates like an extension of its clients’ internal teams. The agency incorporates creative experimentation, funnel optimization, and analytics to provide a steady, quantifiable performance.

This makes them fit for SaaS and tech brands that are targeted to have data-driven marketing systems as opposed to one-off campaigns.

Summary of reviews: Clients appreciate their rigorous analysis, methodical exploration, and the capacity to discover facts that can be converted to revenue growth.

Best For: Companies seeking experiment-led, full-funnel growth strategies built on data and iteration.

4. Bamboo

Bamboo Homepage

Industries: SaaS, Fintech, Mobile Apps, Subscription Services

Expertise: Paid Social, User Acquisition, Retention Marketing, Creative Testing, Analytics

Notable Clients: Headspace, Dropbox, Peloton, Grammarly

Bamboo is a performance marketing agency that aims to assist brands in growing user acquisition, maintaining high retention, and profitability. Their activity is based on systematic testing, optimization of the lifecycle, and audience segmentation to achieve sustainable growth.

Their strategy combines creative testing with performance analytics to enable the agency to continue to refine campaigns to achieve long-term ROI, not short-term wins.

Summary of reviews: Clients recognize Bamboo for its data-centric strategy and ability to improve user lifetime value (LTV) through retention-focused performance campaigns.

Best For: SaaS and app-based businesses seeking long-term, data-driven acquisition and retention growth.

5. Disruptive Advertising

Disruptive Homepage

Industries: eCommerce, SaaS, B2B, Professional Services

Expertise: PPC, Paid Social, Conversion Rate Optimization (CRO), Analytics, Funnel Strategy

Notable Clients: Adobe, Fandango, Guitar Center, PennyMac

Disruptive Advertising is focused on the maximization of ROI by using data-driven paid media and conversion optimization.

It focuses on their methodology, which includes transparency, organized testing, and quantifiable outcomes across Google, Meta, and other large advertising platforms.

Summary of reviews: Clients say they are clear in their reporting, they are hands on campaign managers and do not emphasize vanity measures such as profits.

Best For: Brands seeking precise, ROI-oriented performance marketing built on conversion data and testing.

6. Ignite Visibility

Ignite Visibility Homepage

Industries: SaaS, Finance, Healthcare, Education

Expertise: Paid Media, SEO, Email Marketing, CRO, Analytics

Notable Clients: Tony Robbins, COX, National Funding, Sharp Healthcare

Ignite Visibility is known for its structured, data-driven approach. Their strength lies in managing multi-channel campaigns that blend paid search, social, SEO, and CRO into cohesive growth strategies.

They are using detailed analytics and attribution models to connect every marketing effort back to ROI.

Summary of reviews: Ignite Visibility is often highlighted for its reliable execution and strong reporting standards.

Best For: Companies seeking scalable, cross-channel performance marketing with measurable impact.

7. Tinuiti

Tinuity Homepage

Industries: eCommerce, Retail, B2B, Consumer Brands

Expertise: Paid Media, Amazon Advertising, Analytics, Lifecycle Marketing, CRO

Notable Clients: Etsy, DoorDash, The Honest Company, e.l.f. Cosmetics

Tinuiti is a performance marketing agency in the U.S., known for managing complex, enterprise-scale campaigns. Their proprietary platform, Mobius, offers advanced analytics and unified attribution, helping brands optimize across paid, owned, and earned media.

Summary of reviews: Tinuiti’s analytical depth, use of automation, and ability to coordinate performance marketing efforts across teams and platforms are noted.

Best For: Enterprise and large-scale brands needing coordinated, data-driven performance management across multiple channels.

8. Directive Consulting

Directive Consulting Homepage

Industries: B2B, SaaS, Technology, Enterprise Services

Expertise: Paid Media, SEO, CRO, Revenue Operations, Content Strategy

Notable Clients: ZoomInfo, Canva, Adobe, Semrush

Directive Consulting is a B2B-SaaS-only company that provides performance marketing with direct links to pipeline and revenue results. Their model combines creative, paid acquisition, and revenue activities to coordinate marketing activities to the sales target.

Summary of reviews: Clients commend Directive for their analytical expertise, organized campaign structure, and consistency in driving qualified leads.

Best For: B2B SaaS companies seeking performance campaigns aligned with measurable revenue growth.

9. Thrive Digital

Thrive Digital Homepage

Industries: B2B, SaaS, eCommerce, Technology

Expertise: Paid Media, Analytics, Conversion Optimization, Growth Strategy

Notable Clients: Slack, Shopify, Asana, Eventbrite

Thrive Digital is known to have an analytical strategy and focus on sustainable growth. The team concentrates on the efficiency of ad spend by utilizing data modeling, creative testing, and full-funnel attribution.

They are particularly relevant to scaling digital-first brands that rely on paid acquisition and performance tracking in detail.

Summary of reviews: Customers appreciate the accuracy of Thrive in its reporting, its flexibility in the selection of platforms, and its reliability in its long-term optimization.

Best For: Brands prioritizing data accuracy, performance tracking, and scalable paid media growth.

How to Choose the Best Performance Marketing Agency

Your agency choice can shape your entire growth path. The best performance marketing agencies combine strategy, analytics, and accountability to turn budgets into results. Here’s what to look for before making your decision.

1. Define Your Marketing Goals and Success Metrics

Before you start comparing agencies, get clear on what performance really means for your business. Is it more qualified leads? A lower CAC? Faster pipeline velocity? Knowing your success metrics upfront helps you find an agency that measures success the same way you do.

2. Evaluate Channel Expertise and Industry Experience

A B2B SaaS funnel is nothing like an eCommerce conversion path. So look for teams that know your industry and have proven success across the channels that matter most, whether it’s LinkedIn, paid search, or multi-channel attribution.

3. Review Case Studies and Track Record

Don’t just take an agency’s word for it; review their client work. Strong case studies must include where the client began, what strategy was employed, and what outcomes were realized. When an agency is able to show repeatable, measurable success, there is a likelihood that they will be able to replicate the same for you.

4. Assess Communication and Transparency

A good agency keeps you informed, not guessing. Inquire about the frequency of their reporting results, which metrics they base their attention, and the sharing of insights. Effective communication results in trust and keeps both parties on track with the results.

5. Consider Budget Alignment and Flexibility

Lastly, make sure your pricing structure fits your agency and needs. The most effective b2b performance marketing agencies will be open about pricing and can adapt to your budget changes as the campaigns change. Defining what is to be delivered in advance helps to avoid unpleasant surprises in the future.

Why Choose PipeRocket Digital?

At PipeRocket Digital, our approach to performance marketing goes beyond impressions and clicks to focus on what actually matters: SQLs, pipeline velocity, and measurable ROI.

Unlike other performance marketing b2b agencies that operate in silos, we operate as an extension of your marketing team. Every strategy is custom-built for your funnel, your audience, and your growth targets.

Book a Strategy Call with PipeRocket Digital today. Let’s turn your marketing performance into measurable business growth.

Conclusion

Marketing leaders are now being asked to do more with less. Gartner’s latest Survey shows that 61.1% of total marketing spend now goes to digital channels, a clear sign that brands are prioritizing measurable impact over broad awareness.

You don’t need a performance marketing agency that plugs in more clicks and hopes for the best. You need a team that understands your funnel, the pressure to deliver the pipeline, and how every marketing dollar must pull its weight.  The agencies on this list excel at that, tying every campaign to revenue, pipeline, and ROI.

So when you’re choosing your next growth partner, focus on substance. If performance matters to your growth strategy, the right agency won’t just report metrics; they’ll deliver outcomes.

Frequently Asked Questions

1. What does a performance marketing agency do?

A performance marketing agency focuses on helping businesses reach their specific goals by creating and managing online advertising campaigns. These campaigns are driven by measurable outcomes, such as clicks, leads, or sales, ensuring every effort delivers tangible results.

2. How much does it cost to hire a performance marketing agency?

The cost of performance marketing depends on several factors: your goals, industry, business size, and even location. On average, many businesses see excellent results by allocating 5 to 10% of their revenue, often surpassing expectations and generating quality leads.

3. Why types of services do performance marketing agencies typically offer?

Performance marketing agencies offer a range of services tailored to your growth needs. This often includes:

  • Pay-per-click (PPC) advertising
  • Search engine marketing (SEM)
  • Social media advertising
  • Affiliate marketing
  • Email campaigns
  • Content marketing
  • In-depth analytics and reporting

4. What are the key benefits of performance marketing for businesses?

The key benefits of performance marketing are:

  • You get precise targeting so that your message reaches the right people
  • Everything is measurable, so you always know what’s working and what’s not
  • You can optimize campaigns in real time using data-driven insights
  • It boosts brand awareness while staying cost-effective

5. What is performance marketing?

Performance marketing is a combination of paid advertising and brand marketing. Affiliates and marketing companies are only paid when a specific desired action is completed.  This specific action can be a completed lead, the closing of a sales deal, the number of bookings, or a download.

Moreover, this approach creates a win-win situation for both retailers (or “merchants”) and affiliates (or “publishers”).  It lets you focus on strategic campaigns that deliver high returns. You only pay affiliates after a specific action, such as a sale or lead, is completed, so your money goes toward actual results.

6. Is performance marketing or traditional marketing the best approach for your business?

Performance marketing and traditional marketing each have their strengths and challenges. How effective they are depends on your goals, your audience, and the industry you’re in.   Hence, if you understand and align these differences with your company’s needs, you can create strategies that work efficiently and truly connect with your audience.

The main difference is that performance marketing is more focused on ROI with where customer targeting is sharp, meanwhile traditional marketing is focused on building brand awareness where customer targeting is wider.

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