Do B2B demand gen agencies focus on specific industries?

While some B2B demand generation agencies might specialize in particular industries (e.g., SaaS, healthcare, manufacturing) to leverage their deep market knowledge, many offer services across a broad spectrum of B2B sectors. Agencies that specialize can bring unique insights into industry-specific pain points, buyer journeys, and competitive landscapes. However, a generalist agency with strong strategic capabilities can also be highly effective by applying proven demand generation principles and adapting them to your unique market context.