Do SaaS content writing services include content strategy?

Many reputable SaaS content writing services go beyond mere writing and include robust content strategy development. This involves identifying target audiences, conducting keyword research, mapping content to the buyer’s journey, planning content calendars, and defining key performance indicators (KPIs). A strategic approach ensures that every piece of content serves a specific purpose, aligns with business goals, and contributes effectively to lead generation, customer acquisition, and retention for the SaaS company.