How do B2B lead generation agencies find qualified leads?

B2B lead generation agencies find qualified leads through a multi-faceted approach. This often includes in-depth market research to identify target companies and decision-makers, utilizing data enrichment tools, and leveraging professional networks. They employ tactics such as outbound prospecting (cold email, cold calling), inbound marketing (content creation, SEO, paid ads to capture interest), and sometimes partner with data providers. Qualification criteria are typically established in collaboration with the client to ensure leads meet specific demographic, firmographic, and behavioral parameters.