How do companies typically purchase B2B services?

Companies typically purchase B2B services through a structured and often lengthy procurement process. This usually begins with identifying a need, followed by research and vendor evaluation (which might include RFPs – Request for Proposals), multiple rounds of meetings and negotiations with potential providers, and a detailed assessment of proposals based on factors like cost, expertise, reputation, and proven results. The decision-making unit often involves multiple stakeholders from different departments, leading to a consensus-driven purchase. Trust and long-term partnership potential are significant considerations.