How do I measure the effectiveness of SaaS content?

Measuring the effectiveness of SaaS content involves tracking key metrics that indicate engagement, lead generation, and ultimately, revenue impact. Important metrics include website traffic (page views, unique visitors), time on page, bounce rate, lead conversions (downloads, form fills, demo requests), and search engine rankings for target keywords. For more advanced measurement, you can track how content influences pipeline velocity, customer acquisition cost, and retention rates, often correlating content engagement with sales outcomes through CRM and marketing automation platforms.