What content strategies do B2B social media agencies use?

B2B social media agencies employ content strategies focused on providing educational value, demonstrating expertise, and solving business problems. This includes sharing industry news and insights, case studies, whitepapers, research reports, webinars, product demos, and client testimonials. They often repurpose longer-form content into bite-sized social media posts, leveraging infographics, short videos, and polls to increase engagement. The goal is to establish thought leadership and drive traffic to owned properties for deeper engagement and lead nurturing.