What defines B2B services?

B2B (Business-to-Business) services are those provided by one business to another, rather than directly to individual consumers (B2C). These services are designed to help other businesses operate more efficiently, grow, or solve specific problems. Examples include consulting, IT support, marketing, accounting, logistics, legal services, and HR solutions. The defining characteristic is that the client is an organization, and the service aims to improve their internal processes, productivity, or market position, often involving complex decision-making units and longer sales cycles.