What results can I expect from a B2B demand gen agency?

From a B2B demand generation agency, you can expect a range of measurable results, including increased website traffic, higher conversion rates on landing pages, a greater volume of qualified leads, improved lead-to-sales conversion ratios, enhanced brand awareness and authority within your market, and ultimately, accelerated revenue growth. They should provide clear reporting on key performance indicators (KPIs) like MQLs, SQLs, cost per lead, and campaign ROI, demonstrating the tangible impact of their strategies on your bottom line.