What’s included in a comprehensive marketing strategy?

A comprehensive marketing strategy typically includes market research and analysis (understanding your audience, competitors, and trends), defining clear marketing goals, identifying target audiences and their buying journeys, developing a unique value proposition and brand messaging, and selecting appropriate marketing channels (digital, traditional, or a mix). It also encompasses content planning, budget allocation, establishing key performance indicators (KPIs), and a robust measurement and optimization framework to continually refine efforts based on performance data and market feedback.