What’s the difference between a full-service and specialized marketing agency?

A full-service marketing agency offers a comprehensive suite of marketing services across various channels (e.g., digital, traditional, PR), providing a single point of contact for all marketing needs. A specialized marketing agency, conversely, focuses on a specific niche or service area, such as SEO, PPC, social media, or content marketing, offering deep expertise in that particular domain. The choice depends on whether you prefer integrated management across all channels or require highly focused expertise in a specific area.