What’s the difference between demand generation and lead generation?

While often used interchangeably, demand generation and lead generation have distinct focuses. Lead generation is primarily concerned with identifying and collecting contact information for potential customers. Demand generation, on the other hand, is a broader, holistic strategy aimed at creating market awareness and interest in your solutions before leads are even identified. It’s about educating the market and building trust, making future lead generation efforts more effective by pre-qualifying prospects and building a foundational desire for your offerings.