B2B PPC
The Top 12 B2B PPC Agencies You Need to Consider in 2026
PipeRocket
|
04 November, 2025
B2B PPC
PipeRocket
|
04 November, 2025
It’s funny how we look at numbers. I see dashboards lighting up with clicks, and everyone nods like we won something. But clicks don’t pay payroll.
In B2B, you aren’t selling sneakers; you’re dealing with committees and approval rounds that drag on for months. It’s an endurance sport.
I put this list together because I’m tired of seeing companies hire generic agencies that chase vanity metrics. You need a partner who understands that a lead isn’t the goal, but revenue is.
So I evaluated the landscape for 2026 to find the best B2B PPC agencies that actually build intent-based PPC strategies rather than just burning your budget. Here is what I found.
I didn’t just pull these names out of thin air. I’ve reviewed about 45 B2B PPC agencies, and honestly, most of them look the same on the surface. But when you dig deeper, you start to see the cracks.
I had to look at specific criteria that actually matter when you are trusting someone with your budget.
You have to look at whether they actually know B2B because it demands a completely different skillset. I would look for teams that have specific methodologies for handling long sales cycles and multiple decision-makers. If they are treating your B2B SaaS product like an e-commerce store, they are going to fail.
This is the big one for me. You need an agency that uses data to drive strategy. I am talking about advanced technology and proprietary tools. I would look for agencies that can integrate with your CRM, like Salesforce or HubSpot.
If they can’t prove to you that a dollar spent on Google Ads or LinkedIn Ads turned into revenue in your pipeline, they aren’t ready for B2B PPC. You need full transparency on campaign data.
I would want to see the case studies and know if they have measurable results. You should look at who their B2B clients are and what their average review scores look like on sites like Clutch.
I’ve narrowed it down to these 12 B2B PPC agencies for this list.
|
Agency |
Industries Covered | Notable Clients | Services offered |
Average Review Score |
| PipeRocket Digital | B2B SaaS, PtaaS, Fintech, and more | Storylane, DevRev, Goldcast, Leadsquared, Astra | Complete Paid Search and Paid Social Management | 4.8 on Clutch |
| Single Grain | B2B, SaaS, Fintech, Healthcare, and more | SentinelOne,Uber, Nextiva, and more | Paid search, conversion rate optimization, social media ads, and more. | 4.8 on Clutch |
| WebFX | Manufacturing, B2B, Automotive, Ecommerce and more | Hilton, Wrangler, Subway, and more | Paid search, Bid Management, Account Management, and more. | 4.9 on Clutch |
| Directive Consulting | B2B, SaaS, Technology, and Enterprise | Wrrk, Imply, Uber Freight, Manta, Registrar Corp, Fanbyte | Paid Search, Social media ads, Retargeting and more. | 4.7 on Clutch |
| Disruptive Advertising | B2B, Ecommerce, Fintech, and Healthcare | Procurify, Arena, Adobe, and more | Paid search, conversion rate optimization, analytics consulting, and more. | 4.8 on Clutch |
| LYFE Marketing | Real Estate, B2B E-commerce, and Healthcare | Wallhogs, Rocky Statue, VegaX, and more | Social media PPC & ads, retargeting, and content creation. | 4.4 on Clutch |
| KlientBoost | B2B, E-commerce, Startups, Enterprise | Upwork, SAP, Stanford University, Juniper, and more | Social media PPC, Paid Search, Retargeting, and more. | 4.9 on Clutch |
| ProperExpression | B2B, SaaS, Enterprise | Verdence, Robocop, Unifund, and more | PPC strategy, Paid search, social media ads, and more. | 5.0 on Clutch |
| Ninja Promo | Technology, E-commerce, Startups, B2B | Samsung, Logitech, HTX, and more | PPC strategy, Campaign Setup, Bid management, and more | 4.9 on Clutch |
| Tuff Growth | SaaS, B2B | Multiverse, THNKS, Soona, and more | Paid search, Social media ads, Ad creative management, and more. | 4.5 on Clutch |
| Metric Theory | B2B SaaS, E-commerce, Fintech | Lyft, Gofundme, Winc, and more | Social media ads, Paid search, Ad creative management, and more | 4.9 on Clutch |
| Grow and Convert | SaaS, B2B, Technology | Rainforest, ProductLed, Reduct, and more | Paid search, conversion tracking, and more | 4.8 on Clutch |
Industries: B2B SaaS, Fintech, PtaaS.
Notable Clients: Astra, Storylane, DevRev, Goldcast, Leadsquared.
Services: End-to-end Paid Search and Paid Social Management.
Review Score: 4.8 on Clutch
Pricing: Starts from $5000.
Team Size: 30+ dedicated growth specialists
Founders Experience: 25+ years
I am putting PipeRocket first because I know exactly how we operate. We realized a long time ago that most agencies act like vendors who just send you a report and vanish, and we wanted to build something that feels like an extension of your in-house team.
Since PipeRocket is specifically built for B2B and B2B SaaS, we focus on marketing with a purpose. The entire strategy is built around Ideal Customer Profiles (ICP) to make sure every dollar reaches a high-intent prospect.
We use advanced analytics and continuous A/B testing to drive real business results like traffic, leads, SQLs, and pipeline, because ultimately, it’s about precision targeting.
Summary of reviews: PipeRocket Digital guides SaaS founders and marketing leaders towards strategic thinking and measurable business impact by taking ownership and acting as their extended team with transparent reporting and tight collaboration.
PipeRocket’s clients’ across software, fintech, and enterprise sectors, commend their consistent execution quality, strong expertise in B2B PPC and commitment to the client’s goals.
Industries: B2B SaaS, Fintech, Healthcare.
Notable Clients: SentinelOne, Uber, Nextiva.
Services: Paid search, conversion rate optimization, social media ads.
Review Score: 4.8 on Clutch
Single Grain has been around as a full-service digital marketing agency, but they are known for this “transformative growth” mindset.
They are very ROI-driven, and what stands out about them is their use of proprietary AI-powered tools to help businesses scale revenue and optimize campaigns.
I noticed their clients in B2B SaaS and telecommunications really value them for lead quality improvements, and they seem to be very good at social ads expertise and conversion rate optimization.
Summary of reviews: Single Grain’ social ads expertise have worked really well for their clients. B2B SaaS and telecommunications companies highlight consistent lead quality improvements and reducing cost-per-lead metrics by the years.
Their clients mention these services have worked well for them, direct specialist collaboration, responsive feedback implementation, and strategic audience targeting optimization.
Industries: B2B, Manufacturing, Automotive.
Notable Clients: Hilton, Wrangler, Subway.
Services: Paid search, Bid Management, Account Management.
Review Score: 4.9 on Clutch
WebFX is a massive machine that leans heavily on data-backed strategies to drive results.
They have this thing called RevenueCloudFX, which is their technology platform to optimize lead generation and streamline sales processes, helping them connect marketing activities directly to your bottom line.
They are great if you are in manufacturing or automotive because they have a strong influence over international markets and help turn complex analytics into insights you can actually understand.
Summary of reviews: WebFX maintains a strong influence over manufacturing, luxury goods, and international markets. They help turn complex analytics into accessible insights, manage projects with dedicated specialists, and provide consistent performance reporting.
Clients working with this agency experience organic traffic surges, improved conversion rates, first-page keyword rankings, and enhanced local search visibility.
Industries: B2B SaaS, Technology, Enterprise.
Notable Clients: Wrrk, Imply, Uber Freight.
Services: Paid Search, Social media ads, Retargeting.
Review Score: 4.8 on Clutch
Directive Consulting has a very specific motto about “sustainable growth” that I really appreciate.
They want to elevate your marketing efforts from just getting leads to actually building a qualified revenue pipeline, which is exactly the kind of language you want to hear in B2B.
They blend creativity with data-driven strategies to focus on down-funnel performance, and since they work a lot with enterprise clients, they seem to foster long-term growth partnerships.
Summary of reviews: Directive Consulting holds a strong positive reputation with clients holding their partnership quality, transparency, and measurable results in high regards. Clients value the agency’s approach to long-term collaboration and scalable strategies as required.
Industries: B2B, eCommerce, Fintech.
Notable Clients: Procurify, Arena, Adobe.
Services: Paid search, conversion rate optimization, analytics consulting.
Review Score: 4.8 on Clutch
Disruptive Advertising focuses on eliminating wasted marketing spend.
That is a huge problem in PPC where you have budgets bleeding out on bad keywords, so Disruptive steps in with comprehensive B2B PPC audits to improve campaign performance by aligning business goals with tailored strategies.
They have teams that are experts in Google and Microsoft Ads, and clients really seem to like their communicative spirit and budget discipline.
Summary of reviews: Disruptive Advertising features software clients highlighting the agency’s Google and Microsoft Ads expertise with focus on bid optimization, budget discipline, and performance testing.
Their clients look forward to working with them for their communicative and collaborative spirit, responsiveness, timely delivery, and consistent budget adherence.
Industries: Real Estate, B2B E-commerce, Healthcare.
Notable Clients: Wallhogs, Rocky Statue, VegaX.
Services: Social media PPC & ads, retargeting, content creation.
Review Score: 4.4 on Clutch
LYFE Marketing is a bit different because they specialize in social media management and digital marketing for small businesses.
They are very strong on Facebook and Instagram, providing full-service stuff like content creation, email marketing, and PPC.
If you need to increase brand awareness and get qualified leads through social channels, these are the guys, and while they are favored by e-commerce and consumer products, they do B2B as well.
Summary of reviews: LYFE Marketing is favoured by e-commerce and consumer products for their Facebook and Instagram campaign management paired with email marketing. The agency gives their clients the benefits of reduced advertising costs with sales increases, and consistent expectation-exceeding performance.
Industries: B2B, E-commerce, Startups, Enterprise.
Notable Clients: Upwork, SAP, Stanford University.
Services: Social media PPC, Paid Search, Retargeting.
KlientBoost is famous for their “Growth Grid” methodology, which is a framework they use to track goal pace and optimize budget allocation.
They are very focused on financial goals, emphasizing removing underperforming services and scaling the successful channels.
They bring a partner-level collaboration to the table that covers everything from social media PPC to paid search and retargeting.
Review Score: 4.9 on Clutch
Summary of reviews: KlientBoost brings key B2B PPC services to the table for companies looking for holistic assistance. These services include partner-level collaboration, advertising growth strategy, and multi-channel expertise spanning social media, SEO, and conversion optimization.
Industries: B2B SaaS, Fintech, Financial Services.
Notable Clients: Verdence, Robocop, Unifund.
Services: PPC strategy, Paid search, social media ads.
Review Score: 5.0 on Clutch
ProperExpression positions itself as a B2B PPC agency delivering full-funnel paid advertising strategies, meaning they don’t just do ads.
They look at the whole picture—search, social, display, video—while providing daily campaign management and A/B testing.
What I find interesting is their full-stack capabilities, because they do WordPress development, HubSpot CRM setup, and Salesforce integration, which means they are really digging into the infrastructure.
Summary of reviews: ProperExpression focuses their work on B2B SaaS and healthcare technology with their full-stack capabilities including WordPress development, B2B PPC services, SEO implementation, email automation, and HubSpot CRM setup with Salesforce integration.
Industries: Technology, E-commerce, Startups, B2B.
Notable Clients: Samsung, Logitech, HTX.
Services: PPC strategy, Campaign Setup, Bid management.
Review Score: 4.8 on Clutch
NinjaPromo is a B2B PPC advertising firm that executes full-funnel strategies using precision targeting and real-time optimization.
They talk a lot about AI-assisted bidding and try to solve profitability challenges by consolidating multi-platform campaigns.
They seem to have very versatile services across SEO, PPC, and marketing consulting.
Summary of reviews: NinjaPromo’s reviews demonstrate consistent client satisfaction through data-driven strategy, operational reliability, and service versatility across SEO, PPC, and marketing consulting.
They have deep business understanding, organized execution, and sustained partnerships, validating their strategic partnership approach.
Industries: SaaS, B2B.
Notable Clients: Multiverse, THNKS, Soona.
Services: Paid search, Social media ads, Ad creative management.
Review Score: 3.5 on Clutch
Tuff Growth provides growth marketing teams that integrate with your operations, so they act like a squad.
They offer paid media, SEO, content, and creative development, with an approach that emphasizes rapid experimentation.
Clients highlight their strategic approach and proactive communication, so it feels like a very hands-on management style.
Summary of reviews: Tuff Growth is praised for their performance-driven marketing and ability to scale results across multiple channels. Clients highlight their strategic approach, proactive communication, and seamless collaboration, noting measurable improvements in lead generation and campaign ROI.
Industries: B2B SaaS, E-commerce, Fintech.
Notable Clients: Lyft, Gofundme, Winc.
Services: Social media ads, Paid search, Ad creative management.
Review Score: 4.9 on Clutch
Metric Theory is a B2B paid advertising agency that handles a lot of diverse acquisition channels, specifically working with B2B enterprises and subscription-based businesses.
They align advertising spend with business objectives using things like funnel analysis and audience segmentation.
They have deep expertise in Google Ads—search, display, discovery, YouTube—and use an experimentation-driven approach to reduce cost-per-acquisition.
Summary of reviews: Metric Theory focuses on data-driven advertising strategy executing comprehensive Google Ads expertise spanning search, display ads, discovery, YouTube ads, and Gmail channels.
Using experimentation-driven approach, and strategic testing methodology, the agency has reduced cost-per-acquisition, demonstrated performance optimization and adapted to evolving business needs for their clients.
Industries: SaaS, B2B, Technology.
Notable Clients: Rainforest, ProductLed, Reduct.
Services: Paid search, conversion tracking.
Review Score: 4.8 on Clutch
Grow and Convert is a conversion-first B2B paid search agency that specializes in high-intent keyword targeting using Single Keyword Ad Groups (SKAGs).
They are very meticulous about account structure and rely on active human curation rather than full automation.
They want to maximize ROAS and revenue per ad dollar, and clients really value their high-level communication and transparency.
Summary of reviews: Grow and Convert’s clients praise the agency’s ability to deliver on promises. Software companies particularly value the agency’s high-level communication, transparency, and commitment. Reviews emphasize on the agency’s seamless workflow and reliable execution as their strong qualities.
I run an agency and I know how confusing it can be to finalize a B2B PPC agency. And honestly, the selection process is usually broken.
If you are serious about this, you need to grill them on these four things.
I’ve seen it happen too many times: a company hires an agency, and three weeks later the CEO is screaming because “sales haven’t doubled yet.” A good agency will look you in the eye and tell you that real B2B pipelines take months to mature.
They need to track leading indicators, like qualified signups or demo requests, and understand that a lead coming in today might not close for six months. You are looking for a strategy of endurance, not a quick fix.
Here is a test I always use. Ask the agency to explain your product back to you in their own words.
If you are selling “Cloud Native Application Protection Platforms” and they start talking about “antivirus software,” you are in trouble. A generalist agency burns the first three months just learning your acronyms, and you are basically paying for their education.
You want a specialist who already knows the difference between a “user” and a “buyer.” You want someone who’s B2B PPC checklist reflects the real scenario.
Ask them specifically: “How do you prove that a keyword in Google Ads resulted in a closed deal in Salesforce?”
If they show you a screenshot of Google Analytics, that is not good enough. You need an agency that integrates directly with your CRM, your HubSpot, your Salesforce, your Pipedrive. If they can’t connect the marketing to the bank account, they are just guessing.
I see this bait-and-switch all the time. You get pitched by the VP of Strategy, who is smart, charming, and really “gets it.” Then you sign the contract, and he disappears.
Suddenly, your account is being managed by a junior associate who graduated six months ago. You need to ask upfront: “Who is actually managing my account on a Tuesday morning?” Demand to meet the actual person touching the keys. You want a senior strategist who can handle the pressure, not an intern learning the ropes on your dime.
Look, I’ll be honest with you. I didn’t put PipeRocket Digital at the top of this list just because it’s my agency. I put it there because I built it to solve the exact problems I was screaming about when I was sitting in your chair.
I was tired of agencies telling me that “brand awareness” was up while my sales team was starving.
We built PipeRocket specifically for B2B and B2B SaaS. We don’t do e-commerce. We don’t do local plumbing businesses. We don’t touch anything that doesn’t involve a complex sales cycle.
If you are tired of explaining to your agency what an “MQL” is, or why a “lead” isn’t the same thing as a “buyer,” then we should probably talk. We already know the playbooks. We hit the ground running.
At the end of the day, picking an agency is a lot like a marriage. You are going to be in the trenches with these people.
You don’t want a “yes man” who just nods and spends your budget. You want a partner who will push back. You want someone who will tell you, “No, that keyword is a waste of money,” or “We need to fix this landing page before we spend another dime.”
The agencies I listed above, whether it’s us at PipeRocket Digital, or Single Grain, or WebFX, they get it. They understand that B2B is an endurance sport.
So stop looking at the cost per click. Start looking for the partners who are obsessed with your pipeline. Because in this game, revenue is the only metric that actually keeps the lights on.
It comes down to Intent and targeting. In B2B, we aren’t just looking for demographics. We are targeting decision-makers. We are targeting job titles. We are targeting specific company profiles using firmographic data. The buying cycle is extended, and there are multiple stakeholders involved. In B2C, you are often targeting a curious lead. In B2B, you are paying for a click from a prospective business client.
This is the hardest part. You can’t just look at immediate sales. You have to look at the funnel. The best agencies optimize specifically to reduce cost-per-lead and increase conversion rates at each stage. You have to track the lead from the initial click all the way through the pipeline to the final sale. It takes time—usually 1 to 3 months to start seeing real results materialize. You measure ROI by looking at the quality of the lead and the Customer Lifetime Value (CLV), not just the immediate transaction.
They should offer the full suite. Paid search, display ads, retargeting, social media ads. But more importantly, they should offer Account-Based Marketing (ABM). They should be doing deep keyword research and lead-generation strategies tailored to the business sector.
It varies. Most charge a monthly retainer or performance-based pricing. Some might charge a percentage of ad spend. You just need to make sure it aligns with your budget and your goals.
Yes, absolutely. By optimizing ad targeting and bidding strategies, they ensure your campaigns reach the right audience. They reduce the wasted spend on bad clicks, which ultimately drives higher returns.
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