SEO
The Top 13 B2B PPC Agencies You Need to Consider in 2025
PipeRocket
|
04 November, 2025
SEO
PipeRocket
|
04 November, 2025
B2B companies operate in a completely different manner compared to consumer brands. B2B deals involve committees, spreadsheets, multiple approval rounds, and decision-makers across departments. This results in a prolonged sales cycle which needs a strategy of endurance and not on chasing vanity metrics, that’s where B2B specific agencies step in.
Specialized B2B PPC agencies build campaigns designed for such cases involving rich audience segmentation, intent-based keyword strategies, and persona-specific messaging tailored to the decision makers. Partnering with these agencies helps save time and conserve resources, allowing companies to focus on core business activities.
In this blog, let’s take a look at the top B2B PPC agencies you can consider in 2025.
We’ve reviewed about 40 B2B PPC agencies and curated the top agencies based on these criteria:
Here is a table summarizing all the 13 B2B PPC agencies listed in this blog:
|
Agency |
Industries Covered | Notable Clients | Services offered |
Average Review Score |
| PipeRocket Digital | B2B SaaS, PtaaS, Fintech, and more | Storylane, DevRev, Goldcast, Leadsquared, Astra | Complete Paid Search and Paid Social Management | 4.8 |
| Kaya | SaaS, Fintech, Healthcare, Ecommerce, Education, B2B, and more | AirGarage, Apron., Venn, Encord, and more | Social media ads, Bid management, Keyword research, and more | 4.5 |
| Single Grain | B2B, SaaS, Fintech, Healthcare, and more | SentinelOne,Uber, Nextiva, and more | Paid search, conversion rate optimization, social media ads, and more. | 4.8 |
| WebFX | Manufacturing, B2B, Automotive, Ecommerce and more | Hilton, Wrangler, Subway, and more | Paid search, Bid Management, Account Management, and more. | 4.9 |
| Directive Consulting | B2B, SaaS, Technology, and Enterprise | Wrrk, Imply, Uber Freight, Manta, Registrar Corp, Fanbyte | Paid Search, Social media ads, Retargeting and more. | 4.7 |
| Disruptive Advertising | B2B, Ecommerce, Fintech, and Healthcare | Procurify, Arena, Adobe, and more | Paid search, conversion rate optimization, analytics consulting, and more. | 4.8 |
| LYFE Marketing | Real Estate, B2B E-commerce, and Healthcare | Wallhogs, Rocky Statue, VegaX, and more | Social media PPC & ads, retargeting, and content creation. | 4.4 |
| KlientBoost | B2B, E-commerce, Startups, Enterprise | Upwork, SAP, Stanford University, Juniper, and more | Social media PPC, Paid Search, Retargeting, and more. | 4.9 |
| ProperExpression | B2B, SaaS, Enterprise | Verdence, Robocop, Unifund, and more | PPC strategy, Paid search, social media ads, and more. | 5.0 |
| Ninja Promo | Technology, E-commerce, Startups, B2B | Samsung, Logitech, HTX, and more | PPC strategy, Campaign Setup, Bid management, and more | 4.9 |
| Tuff Growth | SaaS, B2B | Multiverse, THNKS, Soona, and more | Paid search, Social media ads, Ad creative management, and more. | 4.5 |
| Metric Theory | B2B SaaS, E-commerce, Fintech | Lyft, Gofundme, Winc, and more | Social media ads, Paid search, Ad creative management, and more | 4.9 |
| Grow and Convert | SaaS, B2B, Technology | Rainforest, ProductLed, Reduct, and more | Paid search, conversion tracking, and more | 4.8 |
Industries covered: B2B SaaS, Fintech, PtaaS, and more
Notable clients: Storylane, DevRev, Goldcast, Leadsquared, Astra
PipeRocket Digital’s services offered: Complete Paid Search and Paid Social Management
What sets PipeRocket Digital apart: PipeRocket Digital is one of the best B2B PPC agencies that enables PPC campaign management with advanced analytics and continuous A/B testing. They build scalable growth engines treating clients as extensions of their in-house teams.
PipeRocket Digital positions itself as a partner that drives measurable business results such as traffic, leads, SQLs, and pipeline with marketing that has purpose, not just presence. Their precision targeting aligned to Ideal Customer Profiles (ICP) ensures every dollar spent reaches high-intent prospects most likely to convert.
Team Size: 30+ dedicated growth specialists
Founders Experience: 25+ years
Pricing: Starts from $5000
Summary of reviews: PipeRocket Digital guides SaaS founders and marketing leaders towards strategic thinking and measurable business impact by taking ownership and acting as their extended team with transparent reporting and tight collaboration.
PipeRocket’s clients’ across software, fintech, and enterprise sectors, commend their consistent execution quality, strong expertise in B2B PPC and commitment to the client’s goals.
Industries covered: B2B SaaS, Fintech, Healthcare, and more
Notable clients: AirGarage, Apron, Venn, Encord, and more
Kaya’s services offered: Social media ads, Bid management, Keyword research, and more
Kaya provides full-stack paid advertising management including Google Ads and Facebook campaigns, conversion tracking, analytics setup, and ad creative development. They deliver advanced dashboards, daily performance reports, and continuous optimization.
Their approach emphasizes customization based on services needed, campaign complexity, and business objectives rather than fixed tier packages.
Summary of reviews: Kaya delivers measurable business impact for their clients using rapid campaign deployment, key insights for decision-making, and transparent collaboration.
Industries covered: B2B SaaS, Fintech, Healthcare, and more
Notable clients: SentinelOne, Uber, Nextiva, and more
Single Grain’s services offered: Paid search, conversion rate optimization, social media ads, and more.
Single Grain is a full-service digital marketing agency known for delivering transformative growth. Trusted by over 500 companies, they focus on ROI-driven strategies like SEO, PPC, content, and CRO.
Their proprietary AI-powered tools and innovative approaches help businesses scale revenue, optimize campaigns, and stay ahead in competitive markets.
Summary of reviews: Single Grain’ social ads expertise have worked really well for their clients. B2B SaaS and telecommunications companies highlight consistent lead quality improvements and reducing cost-per-lead metrics by the years.
Their clients mention these services have worked well for them, direct specialist collaboration, responsive feedback implementation, and strategic audience targeting optimization.
Industries covered: B2B, Manufacturing, Automotive, and more
Notable clients: Hilton, Wrangler, Subway, and more
WebFX’s services offered: Paid search, Bid Management, Account Management, and more.
WebFX is a results-driven digital marketing agency specializing in data-backed strategies and innovative technology to drive revenue growth.
They offer custom omnichannel marketing, expert campaign management, advanced analytics, and tools like RevenueCloudFX to optimize lead generation, streamline sales processes, and improve ROI across 200+ industries globally.
Summary of reviews: WebFX maintains a strong influence over manufacturing, luxury goods, and international markets. They help turn complex analytics into accessible insights, manage projects with dedicated specialists, and provide consistent performance reporting.
Clients working with this agency experience organic traffic surges, improved conversion rates, first-page keyword rankings, and enhanced local search visibility.
Industries covered: B2B SaaS, Technology, and Enterprise
Notable clients: Wrrk, Imply, Uber Freight, Manta, Registrar Corp, Fanbyte
Directive Consulting’s services offered: Paid Search, Social media ads, Retargeting and more.
Directive Consulting is a B2B PPC company with sustainable growth as their core motto by elevating marketing efforts from leads to qualified revenue pipeline. They blend creativity with data-driven strategies to enhance down-funnel performance and align marketing efforts with measurable ROI.
Their services cover comprehensive marketing strategies designed to scale B2B brands while fostering long-term growth.
Summary of reviews: Directive Consulting holds a strong positive reputation with clients holding their partnership quality, transparency, and measurable results in high regards. Clients value the agency’s approach to long-term collaboration and scalable strategies as required.
Industries covered: B2B, eCommerce, Fintech, and Healthcare
Notable clients: Procurify, Arena, Adobe, and more
Disruptive Advertising’s services offered: Paid search, conversion rate optimization, analytics consulting, and more.
Disruptive Advertising is a B2B PPC advertising firm that focuses on eliminating wasted marketing spend, improving campaign performance, and delivering measurable growth through expert teams, advanced tools, and proven methodologies.
Their approach aligns business goals with tailored strategies through comprehensive audits and data-driven insights along with paid advertising, conversion optimization, analytics, and strategic consulting services.
Summary of reviews: Disruptive Advertising features software clients highlighting the agency’s Google and Microsoft Ads expertise with focus on bid optimization, budget discipline, and performance testing.
Their clients look forward to working with them for their communicative and collaborative spirit, responsiveness, timely delivery, and consistent budget adherence.
Industries covered: B2B, Real Estate, E-commerce, and Healthcare
Notable clients: Wallhogs, Rocky Statue, VegaX, and more
LYFE Marketing’s services offered: Social media PPC & ads, retargeting, and content creation.
LYFE Marketing is a social media management company specializing in full-service digital marketing for small businesses. They provide social media management, advertising, content creation, email marketing, and PPC services.
Their deep understanding of business goals, target audiences, and competition help deliver adaptive strategies that increase brand awareness, qualified leads, and revenue through continuous monitoring and optimization.
Summary of reviews: LYFE Marketing is favoured by e-commerce and consumer products for their Facebook and Instagram campaign management paired with email marketing. The agency gives their clients the benefits of reduced advertising costs with sales increases, and consistent expectation-exceeding performance.
Industries covered: B2B, eCommerce, Startups, Enterprise
Notable clients: Upwork, SAP, Stanford University, Juniper, and more
KlientBoost’s services offered: Social media PPC, Paid Search, Retargeting, and more.
KlientBoost offers B2B PPC services aligning financial goals with marketing initiatives through comprehensive strategies including CRO, SEO, and paid advertising with a “Growth Grid” methodology that tracks goal pace and optimizes budget allocation.
Their approach emphasizes on removing underperforming services and scaling successful channels to consistently hit objectives and maximize ROI.
Summary of reviews: KlientBoost brings key B2B PPC services to the table for companies looking for holistic assistance. These services include partner-level collaboration, advertising growth strategy, and multi-channel expertise spanning social media, SEO, and conversion optimization.
Industries covered: B2B SaaS, Fintech, Financial Services, and Wealth Management
Notable clients: Verdence, Robocop, Unifund, and more
ProperExpression’s services offered: PPC strategy, Paid search, social media ads, and more.
ProperExpression is a B2B PPC agency delivering full-funnel paid advertising strategies across search, social, display, and video channels. Their B2B PPC services include precise targeting, keyword optimization, and creative development to drive revenue.
They provide daily campaign management, A/B testing, landing page optimization, and ROI reporting to help B2B companies generate leads and accelerate sales cycles through search strategies.
Summary of reviews: ProperExpression focuses their work on B2B SaaS and healthcare technology with their full-stack capabilities including WordPress development, B2B PPC services, SEO implementation, email automation, and HubSpot CRM setup with Salesforce integration.
Industries covered: B2B, Hardware, eCommerce, and more
Notable clients: Samsung, Logitech, HTX, and more
NinjaPromo’s services offered: PPC strategy, Campaign Setup, Bid management, and more
NinjaPromo executes full-funnel PPC strategies across platforms being a B2B PPC advertising firm using precision targeting, real-time optimization, and AI-assisted bidding with transparent ROI reporting and revenue-focused metrics.
They transform traffic by solving profitability challenges, consolidating multi-platform campaigns, and scaling high-performing channels.
Summary of reviews: NinjaPromo’s reviews demonstrate consistent client satisfaction through data-driven strategy, operational reliability, and service versatility across SEO, PPC, and marketing consulting.
They have deep business understanding, organized execution, and sustained partnerships, validating their strategic partnership approach.
Industries covered: B2B SaaS, eCommerce, Fintech, and more
Notable clients: Multiverse, THNKS, Soona, and more
Tuff Growth’s services offered: Paid search, Social media ads, Ad creative management, and more.
Tuff Growth provides growth marketing teams that integrate with clients’ operations, offering paid media, SEO, content marketing, conversion rate optimization, creative development, and analytics.
Their approach emphasizes research, rapid experimentation, transparent reporting, and continuous optimization to unlock revenue growth through data-driven tactics and hands-on management.
Summary of reviews: Tuff Growth is praised for their performance-driven marketing and ability to scale results across multiple channels. Clients highlight their strategic approach, proactive communication, and seamless collaboration, noting measurable improvements in lead generation and campaign ROI.
Industries covered: B2B SaaS, eCommerce, Fintech, and Retail Brands
Notable clients: Lyft, Gofundme, Winc, and more
Metric Theory’s services offered: Social media ads, Paid search, Ad creative management, and more
Metric Theory is a B2B paid advertising agency handling SEO, social media advertising, display networks, product listing ads, and video content distribution. They work with B2B enterprises, online retailers, and subscription-based businesses implementing paid campaigns across diverse acquisition channels.
Their b2b PPC services align advertising spend with business objectives using audience segmentation, bid management, content optimization, A/B testing, and funnel analysis.
Summary of reviews: Metric Theory focuses on data-driven advertising strategy executing comprehensive Google Ads expertise spanning search, display ads, discovery, YouTube ads, and Gmail channels.
Using experimentation-driven approach, and strategic testing methodology, the agency has reduced cost-per-acquisition, demonstrated performance optimization and adapted to evolving business needs for their clients.
Industries covered: B2B SaaS, B2C, Services, eCommerce, and more
Notable clients: Rainforest, ProductLed, Reduct, and more
Grow and Convert’s services offered: Paid search, conversion tracking, and more
Grow and Convert is a conversion-first b2b paid search agency specializing in high-intent keyword targeting and profitability-driven campaigns. Their single keyword ad groups (SKAGs), meticulous account structure, and hands-on management maximize ROAS and revenue per ad dollar.
They optimize existing operations through careful keyword strategy, conversion-oriented account architecture, and active human curation rather than full automation.
Summary of reviews: Grow and Convert’s clients praise the agency’s ability to deliver on promises. Software companies particularly value the agency’s high-level communication, transparency, and commitment. Reviews emphasize on the agency’s seamless workflow and reliable execution as their strong qualities.
Here are the factors you need to consider while choosing the right B2B PPC agency for your business:
The B2B industry demands a completely different skillset with the knowledge and expertise to address its challenges. With various challenges like long sales cycles, multiple decision-makers, multi-touch buyer journey and data-fragmentation, B2B companies need the help of an industry specialized partner.
B2B PPC agencies with dedicated B2B services operate with specialized knowledge and methodologies for the B2B industry. These agencies showcase B2B PPC expertise on critical B2B platforms substantiated by case studies in various industry verticals.
To fully understand the extent of services offered by the agency and its alignment with your business goals and requirements. You can request detailed case studies of their previous clients, analyzing the agency’s impact on campaign goals, challenges, and quantified outcomes.
Key metrics that should be evaluated carefully are cost per lead (CPL), customer lifetime value (CLV), lead conversion rates, and ROI.
The B2B paid advertising agency under your scope should be using data and analytics to drive strategies, create accountability and provide transparency on ROI. Full transparency on data like campaign data, custom dashboards highlighting key metrics, and performance assessments will form the foundation for further strategy execution and optimization.
During the sales process, test their responsiveness and assess whether they’re good listeners who understand your needs. Communication should be collaborative, treating you as the brand expert while positioning themselves as PPC advisors.
The right agency for you will provide technology infrastructure for your company to leverage for a competitive edge. To inspect if they are equipped with the tools that suit your PPC requirement, assess their proprietary tool usage, data integration capabilities across systems, custom reporting solutions, and automation for optimization.
Advanced tools portfolio demonstrate their ability to extract actionable insights from complex campaign data and improve targeting precision.
Negotiating with a B2B paid advertising agency can be daunting especially since the cost for B2B PPC services can be quite hefty, hence the agency that handles and manages this budget should be reliable and trustworthy. While analyzing their pricing structures, make sure it has a transparent approach with business outcomes being tied to their services.
These services should be aligned with performance metrics, reasonable initial commitments with defined exit provisions, and service level agreements outlining specific deliverables and success benchmarks.
A robust pricing framework combined with clear performance expectations ensures your investment is measured with results and protects it through accountability mechanisms and flexibility for optimizations.
PipeRocket Digital distinguishes itself as a premier B2B PPC partner through exclusive B2B and SaaS specialization with data-driven precision targeting that generic agencies cannot replicate. PipeRocket’s singular focus on B2B enables deep understanding of complex enterprise buying cycles, multiple decision-makers, and extended sales funnels.
PipeRocket’s B2B marketing expertise means they understand your product, target audience, and competitive landscape with uncommon depth. Their transparent reporting provides full visibility into campaign performance across key B2B metrics, CTR, CPL, and conversion rates while their smart bidding strategies leverage AI-powered optimization to maximize cost efficiency.
For ambitious B2B SaaS companies focused on gaining the upper hand on the competition and filling sales pipelines with high-quality leads, PipeRocket combines specialized expertise, proven execution, and genuine partnership commitment that delivers sustainable, measurable growth.
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B2B companies require unique strategies while considering PPC as a channel to navigate complex buying cycles, target decision-makers effectively, and deliver measurable ROI. This is especially true as global digital ad spending surpasses $500 billion in 2025, with Google Ads alone capturing high-intent buyers at a large scale, at $48.96 CPL and 3.75% conversion rate at a reliable ROI of ~200%.
Partnering with specialized B2B PPC agencies like PipeRocket Digital ensures your campaigns leverage platform-specific strengths, optimize spend across the funnel, and convert high-intent prospects into revenue-generating clients in an increasingly competitive landscape.
B2B PPC (business-to-business pay-per-click) refers to digital advertising specifically targeting other businesses through paid search, display, or social media ads. In a B2B PPC campaign, advertisers pay a fee whenever their ad is clicked by a prospective business client, rather than a curious lead.
B2B PPC targets decision-makers within specific industries and company profiles using sophisticated firmographic and behavioral targeting. B2B paid advertising services require specialized expertise in account-based marketing, multi-stakeholder sales processes, and extended buying cycles.
B2B PPC agencies offer specialized services on reaching business decision-makers through highly targeted keyword bidding and customized ad placements while addressing complex purchasing cycles and multi-stakeholder decision processes.
A B2B PPC agency manages campaigns across Google Ads, LinkedIn, and Microsoft platforms to capture high-intent business buyers researching solutions. Working with these specialized agencies can be a game changer for SaaS, and B2B businesses seeking predictable customer acquisition and measurable ROI from their advertising investment throughout the complex sales funnel.
Top B2B PPC agencies offer services such as paid search advertising, display ads, retargeting, social media ads, and account-based marketing (ABM).
They also focus on keyword research, campaign optimization, and lead-generation strategies tailored to the business-to-business sector. The best B2B PPC agencies create custom strategies to maximize ROI and drive high-quality leads for clients as well.
Before hiring B2B PPC agencies, ask about their experience in your industry, their approach to campaign management, and how they measure success.
From there, inquire about their strategies for scaling campaigns, their familiarity with ABM, and how they ensure transparent reporting. The best B2B PPC agencies will be responsive, data-driven, and aligned with your business goals.
Results from a B2B PPC campaign typically take 1 to 3 months to materialize. This depends on factors like budget, competition, and campaign complexity.
The best B2B PPC agencies ensure continuous optimization, which accelerates results. By analyzing data and refining strategies, top B2B PPC agencies improve the effectiveness of campaigns over time.
Yes, a B2B PPC agency can significantly improve your ROI by optimizing ad targeting, bidding strategies, and landing pages.
The best B2B PPC agencies use data-driven insights to ensure campaigns reach the right audience, increase conversion rates, and reduce cost-per-lead, ultimately driving higher returns. With proper management, ROI can be maximized over time.
To choose the best B2B PPC agency, assess their expertise in your industry, proven success with similar clients, and their approach to campaign optimization.
Look for agencies that understand your specific goals and offer personalized strategies. The top B2B PPC agencies provide transparent reporting, measurable results, and a track record of increasing leads and sales.
B2B PPC agencies typically charge through a monthly retainer, performance-based pricing, or a combination of both. The best B2B PPC agencies may charge a percentage of the ad spend or a fixed fee based on the scope of services.
Pricing models vary, so it’s essential to discuss costs upfront and ensure alignment with your budget and goals.
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