How do B2B social media agencies generate leads?

B2B social media agencies generate leads through a combination of organic and paid strategies. Organically, they share lead magnets (e.g., ebooks, templates) in exchange for contact information, host webinars or online events, and engage in direct messaging or group discussions. Paid strategies involve highly targeted LinkedIn Ads (Lead Gen Forms), retargeting campaigns on various platforms, and promoting valuable content to specific professional demographics. They focus on driving traffic to landing pages optimized for B2B lead capture.