How do digital marketing agencies measure success?

Digital marketing agencies measure success through various key performance indicators (KPIs) tailored to specific campaign goals. Common metrics include website traffic (sessions, users), conversion rates (leads, sales, sign-ups), cost per acquisition (CPA), return on ad spend (ROAS), search engine rankings, social media engagement (likes, shares, comments), email open and click-through rates, and overall brand visibility and sentiment. They use analytics platforms (like Google Analytics) and dedicated reporting tools to provide transparent, data-driven insights into campaign performance and ROI.