What kind of content does PipeRocket recommend for effective B2B social media engagement and thought leadership for your company?

For effective B2B social media engagement and thought leadership for your company, PipeRocket recommends a mix of educational, insightful, and problem-solving content. This includes sharing original research, whitepapers, industry analysis, expert opinion pieces, and practical how-to guides. We also suggest utilizing video content for product demos and executive insights, and interactive posts (polls, questions) to spark discussions. The focus is on providing value, demonstrating expertise, and fostering a community around your brand, rather than just promotional messaging.