How do SaaS marketing agencies focus on customer retention?

SaaS marketing agencies focus on customer retention by developing strategies that ensure ongoing customer satisfaction and perceived value. This includes creating helpful onboarding content, delivering regular product updates and tips via email or in-app messages, developing customer success stories and testimonials, and fostering community engagement. They often work closely with client customer success teams to identify at-risk customers, and deploy re-engagement campaigns or loyalty programs to reduce churn and encourage long-term subscription, maximizing Customer Lifetime Value (CLTV).