How do SaaS marketing agencies measure success?

SaaS marketing agencies measure success using a mix of traditional marketing KPIs and SaaS-specific metrics. Beyond website traffic, lead volume, and conversion rates, they focus on metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), churn rate, and trial-to-paid conversion rates. They utilize marketing automation platforms, CRM data, and web analytics to provide detailed reports that link marketing efforts directly to pipeline growth and revenue, demonstrating clear ROI for their SaaS clients.