How do SaaS PPC agencies optimize ad spend?

SaaS PPC agencies optimize ad spend through continuous monitoring, data analysis, and strategic adjustments. This involves meticulous keyword research (including negative keywords to avoid irrelevant clicks), A/B testing of ad copy and landing pages, precise audience targeting (demographics, firmographics, retargeting), and bid management strategies to maximize conversions while minimizing cost per acquisition (CPA). They also focus on improving Quality Scores, refining ad scheduling, and allocating budget to the highest-performing campaigns and ad groups to ensure every dollar spent contributes to growth.