What is PipeRocket’s process for nurturing your B2B leads once they are generated, before sales handover?

PipeRocket implements sophisticated lead nurturing processes once your leads are generated, ensuring they are adequately warmed up before sales handover. This involves creating personalized email sequences, providing valuable, relevant content based on their observed interests and stage in the buying journey, and re-engaging them through targeted social media and retargeting campaigns. Our goal is to educate the prospect, build trust, and address potential objections, ensuring that by the time they reach your sales team, they are well-informed and highly receptive to further engagement.