What’s the typical ROI for B2B Google Ads?

The typical ROI for B2B Google Ads can vary significantly based on industry, budget, competition, and the effectiveness of the campaign. However, a well-managed B2B Google Ads campaign can yield a strong positive ROI, often demonstrated by a favorable return on ad spend (ROAS) and a low customer acquisition cost (CAC) for qualified leads. While direct revenue conversion might take longer in B2B sales cycles, the immediate ROI is often seen in the generation of high-quality leads that eventually convert into valuable business clients, justifying the investment.