The typical ROI for SaaS PPC campaigns is highly variable, but successful campaigns aim for a positive return on ad spend (ROAS) and a healthy customer acquisition cost (CAC) relative to the customer lifetime value (CLTV). While a specific number is hard to guarantee, a well-managed SaaS PPC campaign should generate high-quality leads that convert into paying customers at a profitable rate. Agencies often strive for a ROAS of 2x-5x or more, meaning for every dollar spent on ads, they aim to generate $2 to $5+ in revenue.
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