Case Study

PipeRocket Generates 51 MQLs Leading to a $2.5K MRR pipeline for HyperVerge

51 MQL’s,
$2.5K MRR
pipeline
generated

Abouts

Hyperverge is a platform for community-based hiring, which allows companies to source candidates from the world’s top online professional communities and enables community leaders to connect people to job openings.

Industry

SaaS, Recruiting

Company size

SaaS, Recruiting

Headquaters

Bangalore

Founded

2021

Funding Raised

$4.9m (seed)

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Background

Despite previous unsuccessful attempts with in-house and agency-based paid marketing strategies, HyperVerge turned to PipeRocket to address their MQL generation challenges.

Strategy

Leveraging PipeRocket’s in-depth product research, we identified key areas and categories to target in search channels, initially focusing on Google Ads. Our approach involved

  • Structuring campaigns based on the demanding categories.
  • Optimising campaigns based on the category, channel and regions
  • Experimenting various landing pages and ad copies using problem-solving frameworks.

Results:

In a span of 3 months

  • 51 MQLs were produced
  • 4 SQO in the pipeline
  • 2 Closed deals
  • Identified the regions to optimise

Conclusion

PipeRocket’s cutting-edge demand generation methods were valuable for HyperVerge. Implementing a strategic blend of data-driven insights, precise campaign targeting, and creative content led to substantial expansion in qualified leads and significant cost savings.

PipeRocket is exactly what HyperVerge needed to start our performance marketing efforts. Their experience, actionable strategies brought in 51 high-quality MQLs in just 3 months. Specifically, the team’s approach towards fine-tuning campaigns across regions not only grew our leads but also saved us costs. PipeRocket took the time and effort to understand our product and market, which helped them build tailored campaigns and give insights for us. They are an essential part of our expansion strategy.

Navienf
Head of Marketingf

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