Customer story
About the client
CyberSierra is a medium enterprise cybersecurity company that provides comprehensive security solutions through its platform.
Website
https://cybersierra.co/about-us/
Industry
Software Development - Cybersecurity
Company size
Medium Enterprise
Headquarters
Founded
2021
Funding Raised
The challenge
CyberSierra faced several critical challenges in their digital presence:
- Limited organic visibility despite being an established cybersecurity player, with heavy reliance on events for lead generation
- Lack of topical authority in the cybersecurity space affecting their ability to rank for high-intent keywords
- Ineffective content strategy resulting in poor lead conversion rates and significant content gaps
- Underperforming blog content failing to generate consistent organic traffic
PipeRocket’s strategy
We developed a comprehensive SEO strategy focused on building authority and driving qualified traffic:
- Phase 1: Keyword Research & Content Planning Conducted extensive keyword research to identify high-intent business keywords and analyzed competitor gaps using Ahrefs. Our consistent publication of targeted content significantly improved topical authority and proved that high-intent keywords drive more qualified leads.
- Phase 2: On-Page SEO Optimization Implemented systematic on-page optimization, including meta tag audits and content structure improvements. Our focus on optimizing easy-to-win keywords helped drive immediate traffic from previously low-performing pages.
- Phase 3: Content Audit & Optimization Performed comprehensive content gap analysis and developed pillar-cluster content models. Regular content audits revealed that in-depth, educational content was key to building trust and converting visitors into signups.
- Phase 4: Technical SEO Enhancement Executed technical improvements to ensure optimal crawling and indexing, enhancing overall site performance and search visibility. This technical foundation supported our content strategy in establishing site authority and maintaining steady organic traffic growth.
Through our comprehensive SEO strategy, CyberSierra transformed from being event-dependent to establishing a strong organic presence in the cybersecurity space.
Result
Our strategic SEO implementation delivered significant growth:
- 279% increase in organic traffic growth in just 6 months
- Improved top 10 rankings from 6 to 338 keywords
- 442% organic traffic growth from U.S. visitors
Thanks to PipeRocket Digital's work, we saw a 279% increase in organic traffic. The team also helped the client grow from six to 338 keywords, ranking in the top 10 positions. The team was highly responsive to feedback, quickly adjusted to changes, and showed outstanding SEO expertise.Yet to received