What is PipeRocket’s philosophy on product-led growth (PLG) and how does it integrate with your marketing strategies?

PipeRocket views product-led growth (PLG) as a powerful strategy and integrates it seamlessly with your marketing efforts. Our philosophy is that the product itself should be a primary driver of acquisition, retention, and expansion. We work to optimize your free trial or freemium experience, ensuring clear onboarding flows and value realization. Our marketing then supports PLG by driving traffic to these product experiences, creating content that highlights product value, and nurturing users who engage with the product but haven’t yet converted, aligning marketing and product for organic growth for your company.