VWO vs Convert.com
Vignesh Sampath
Last updated on
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The short answer
VWO and Convert.com both run A/B, multivariate, and split-URL tests with visual and code-based editors, but they sit at very different scales. VWO (Wingify) is a much larger, broader CRO suite with bundled heatmaps, session recordings, form analytics, and personalization, plus a far bigger customer roster and review pool. Its pricing page, however, does not display dollar figures publicly and is widely criticized for opacity. Convert.com is a smaller, single-product experimentation platform run by a team of roughly 11 to 50 people, but it publishes its pricing plainly ($299 to $599/mo) and includes the full feature set on every paid tier. Reviewers consistently single out Convert’s support responsiveness as a strength. Both figures should be verified live, since VWO’s pricing model and post-merger team size are in flux as of mid-2026.
If you want A/B testing bundled with heatmaps, session recordings, form analytics, and personalization in one platform, you value a much larger review pool (~990 on G2 versus Convert’s 96) for third-party validation, or you need a vendor with a bigger team and recognizable enterprise customer logos, VWO is the broader, more established pick, provided you can tolerate a pricing page that requires configuration or a sales conversation to see real numbers.
If you want published dollar pricing on the pricing page itself ($299 to $599/mo), a full feature set on every plan with no higher-tier feature-gating, and reviewers consistently praise support responsiveness, Convert.com is the leaner, more straightforward choice, especially if you don’t need VWO’s wider bundle of behavioral-analytics modules.
At a glance
| VWO | Convert.com | |
|---|---|---|
| Vendor | Wingify | Convert.com (Convert Experiences) |
| Category | All-in-one CRO suite (testing + analytics + personalization) | Single-product A/B and multivariate testing platform |
| Team size | ~459 employees pre-merger; ~800 combined post AB Tasty merger (verify live) | 11 to 50 employees (LinkedIn); ~27 per another source |
| Starting price | No public $ shown; ~$314/mo reported (Growth, secondary source, verify live) | $299/mo (Growth, annual) or $399/mo monthly |
| Public rating | 4.4/5 G2 (~990 reviews, broad platform listing, verify live) | G2 rating not directly confirmed; 96 reviews (Convert Experiences, verify live) |
| Best for | Larger teams wanting testing plus bundled behavioral analytics | Teams that want transparent pricing and a single-product focus |
Vendor profile
VWO
VWO is an all-in-one conversion rate optimization suite built by Wingify, founded around 2009 to 2010 (sources conflict slightly) and headquartered in New Delhi, India. Beyond visual and code-based A/B, A/B/n, multivariate, and server-side testing, VWO bundles session recordings, heatmaps, funnels, form analytics (VWO Insights), an AI-assisted test-idea copilot, personalization, and feature rollouts. In January 2026, Wingify merged with AB Tasty, forming a combined entity reported at roughly 800 employees across 11 global offices; pre-merger, Wingify alone was reported around 459 employees. VWO counts Agoda, Allstate, Ubisoft, TurboTax, UiPath, and Decathlon among its customers.
- Vendor
- Wingify
- Founded
- 2009 to 2010 (sources conflict)
- HQ
- New Delhi, India
- Team size
- ~459 pre-merger; ~800 combined post AB Tasty merger (verify live)
- Pricing model
- Modular, by monthly tracked users (MTU) plus modules
- Public rating
- 4.4/5 G2 (~990 reviews, broad listing; sub-products list separately, verify live)
Convert.com
Convert.com (Convert Experiences) is a smaller, single-product A/B and multivariate testing platform, reportedly founded in 2008 and headquartered in Covina, California (both figures sourced from secondary aggregators, not Convert’s own About page, so treat as lower-confidence pending verification). It runs A/B, split-URL, multivariate, multi-page, and server-side/full-stack testing with feature flags, sequential testing, advanced targeting, sample ratio mismatch (SRM) checks, and a QA wizard. Every paid plan includes the same full feature set, with tier differences limited to usage caps and support level. Convert’s public customer and case-study roster skews toward CRO agencies and consultancies (Blue Lambda, Swanky Agency, Conversion Rate Experts, Loop Earplugs via agency partner Dash of CX) rather than large recognizable enterprise brands.
- Vendor
- Convert.com
- Founded
- 2008 (secondary source, verify live)
- HQ
- Covina, California, US (secondary source, verify live)
- Team size
- 11 to 50 employees (LinkedIn); ~27 per another source
- Pricing model
- Flat published tiers by tested-users volume; no feature-gating beyond usage caps
- Public rating
- 96 reviews on G2 (Convert Experiences); exact star rating not directly confirmed, verify live
Pricing: what you'll actually pay
Convert.com publishes its dollar pricing directly on its pricing page. VWO’s own pricing page shows tiers but not dollar figures, so the numbers below for VWO come from a secondary source (costbench.com) and should be verified live before deciding. Both are metered by traffic volume, and crossing thresholds raises cost.
| VWO | Convert.com | |
|---|---|---|
| Starting price | No public $ shown; ~$314/mo reported (Growth, secondary source) | $299/mo annual or $399/mo monthly (Growth, 100K tested users/mo) |
| Typical operating range | Reportedly ~$314 to $972/mo (Growth to Pro, secondary source) | $420/mo annual ($5,040/yr) or $599/mo monthly (Pro tier) |
| Enterprise | Custom quote, sales-assisted | Custom quote, 1M+ tested users/mo, dedicated account manager |
| Free plan / trial | Free Starter tier being phased out for new users (verify live) | 15-day free trial, no credit card required; no free tier |
| Reported typical annual spend | Median ~$17K/yr reported by a third-party buying platform (verify live) | $3,588 to $5,040/yr on published tiers (before Enterprise) |
| Pricing model | Metered by monthly tracked users (MTU) and activated modules | Flat tiers by tested-users volume; no feature-gating beyond MVT/multi-page on Pro+ |
Capability comparison
Both tools cover the core: A/B, split-URL, and multivariate testing with visual and code-based options and server-side testing. The gaps show up in bundled analytics, pricing transparency, and team scale, and each side wins rows the other does not.
| Service | VWO | Convert.com |
|---|---|---|
| A/B, split-URL, multivariate testing | ✓ | ✓ |
| Multi-page testing | Partial (via modules) | ✓ (native) |
| Server-side / full-stack testing | ✓ | ✓ (plus feature flags) |
| Sequential testing / SRM checks | Partial | ✓ |
| Heatmaps, session recordings, funnels, form analytics | ✓ (bundled) | Partial (add-ons via Convert Signals) |
| Personalization | ✓ (separate module) | ✕ |
| Transparent published $ pricing | ✕ (requires config/sales) | ✓ (plain on pricing page) |
| Full feature set on every paid tier | ✕ (features gated by plan/module) | ✓ (usage caps differ, not features) |
| Free trial without card | 30-day trial (free tier being phased out) | 15-day trial, no credit card required |
| Integrations | 50+ claimed (unverified count) | 90+ claimed (unverified count) |
Decision matrix - who fits which side
| Criterion | VWO | Convert.com |
|---|---|---|
| Transparent, published dollar pricing on the pricing page | ✕ | ✓ |
| Full feature set included on every paid tier | ✕ | ✓ |
| Bundled heatmaps, recordings, funnels, and surveys | ✓ | ~ |
| Larger review pool for third-party validation | ✓ | ✕ |
| Large recognizable enterprise customer roster | ✓ | ~ |
| Bigger team and support/R&D bench | ✓ | ✕ |
| Reviewer sentiment specifically praises support responsiveness | ~ | ✓ |
| Multi-page testing and SRM checks natively | ~ | ✓ |
| Single-product clarity (no module sprawl) | ✕ | ✓ |
| Free entry option historically available | ~ | ✕ |
Check = clear edge. Tilde = capable but not the stronger pick. Cross = outside the model.
Strengths & tradeoffs
Both platforms run the core experimentation toolkit competently (A/B, multivariate, and split-URL testing with visual and code-based editors). The real differences are scale, pricing transparency, and product breadth, and each side wins rows the other does not.
| Axis | VWO | Convert.com |
|---|---|---|
| Scope | Broader CRO suite: testing plus heatmaps, recordings, funnels, form analytics, personalization | Single-product focus on experimentation, with feature flags and SRM checks native |
| Pricing transparency | Pricing page shows tiers but no dollar figures; requires config or sales contact | Dollar pricing published plainly on the pricing page ($299 to $599/mo) |
| Feature-gating | Some capabilities gated behind separate modules and tiers | Full feature set on every paid plan; differences limited mostly to usage caps |
| Team and scale | Reported ~800 employees post-merger; larger support/R&D bench | 11 to 50 employees; thinner bench for enterprise-scale support |
| Customer roster | Large recognizable brands (Agoda, Ubisoft, TurboTax, Decathlon) | Skews toward CRO agencies and consultancies (Blue Lambda, Conversion Rate Experts) |
| Reviews | ~990 G2 reviews (broad listing, verify live) | 96 G2 reviews; smaller sample, non-statistical at this size |
| Support sentiment | Not specifically called out as a differentiator in sourced reviews | Reviewers specifically praise responsiveness (“genuinely helpful,” “awesome”) |
| Known tradeoffs | Pricing opacity, MTU-based cost unpredictability, free tier being phased out in 2026, post-merger roadmap uncertainty | Much smaller team and review base than VWO; no free tier at all, only a 15-day trial |
Ratings & track record
| Metric | VWO | Convert.com |
|---|---|---|
| G2 rating | 4.4/5 (broad platform listing, verify live) | Not directly confirmed via fetch; commonly reported around 4.7 to 4.8/5 in secondary snippets (verify live) |
| G2 reviews | ~990 | 96 |
| Team size | ~459 pre-merger; ~800 combined post-merger (verify live) | 11 to 50 |
| Notable customers | Agoda, Ubisoft, TurboTax, UiPath, Decathlon | Blue Lambda, Conversion Rate Experts, Loop Earplugs (via agency partner) |
| Pricing model | Modular, MTU-based, requires config to see $ | Flat, published, no feature-gating |
VWO’s review pool is roughly ten times larger than Convert.com’s, which gives its 4.4/5 rating more statistical weight; Convert’s 96 reviews on G2 are a much thinner sample, and its exact star rating could not be independently confirmed this session, so treat any figure around 4.7 to 4.8/5 as unverified until checked live. VWO also has the larger, more recognizable customer roster, while Convert’s public case studies lean toward CRO agencies and consultancies rather than household-name brands. Neither track record settles the decision on its own: a bigger review pool and customer list favor VWO for buyers who weigh social proof heavily, while Convert’s smaller but consistently positive sentiment on pricing transparency and support may matter more to buyers who have been burned by opaque vendor pricing before.
Both tools’ data is sourced from publicly available information as of July 2026. VWO’s dollar pricing and post-merger team size come from secondary sources, since VWO’s own pricing page does not display figures publicly; Convert.com’s founding year and HQ are also sourced from secondary aggregators, not the company’s own About page. Prices, ratings, and plan terms change, so verify directly with each vendor before buying. This comparison is independent; we take no affiliate or referral fees from either vendor.
Frequently asked questions
What is the difference between VWO and Convert.com?
Is VWO better than Convert.com?
Which is cheaper, VWO or Convert.com?
Does VWO or Convert.com have more reviews?
Does Convert.com gate features by pricing tier?
Which team is bigger, VWO or Convert.com?
Sources and references
- VWO pricing (vendor) (accessed July 2026)
- VWO pricing cross-check (costbench.com) (accessed July 2026)
- VWO customers (vendor) (accessed July 2026)
- G2: VWO conversion optimization platform reviews (accessed July 2026)
- Convert.com pricing (vendor) (accessed July 2026)
- G2: Convert Experiences reviews (accessed July 2026)
- Convert.com testimonials (vendor) (accessed July 2026)
- VWO Vendr marketplace pricing data (accessed July 2026)
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