AB Tasty vs Convert.com
Sabari Rohith
Last updated on
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The short answer
AB Tasty and Convert.com are both established A/B testing platforms, but they sit at different ends of the market. AB Tasty is a much larger, France-based experimentation and personalization platform with a quote-only enterprise sales model, a roster of globally recognized brands, and a January 2026 merger with VWO/Wingify that reshapes its near-term roadmap. Convert.com is a small, remote-first, holacratic company that publishes its pricing openly, runs a genuine free trial, and gives users a choice between Bayesian and frequentist statistics. Reported ratings and figures below are hedged where the primary source (G2) blocked direct verification during this research pass; verify live before you buy.
If you run a large enterprise program, want an experimentation vendor with a recognizable brand roster (L’Oreal, Ulta, Kering, Puma) and 200+ staff behind it, and you are comfortable with a custom-quote sales process instead of a self-serve free trial, AB Tasty is the bigger, more resourced platform, especially post its January 2026 merger with VWO.
If you want to see the price before you talk to sales, want a genuine 15-day free trial with no credit card, need a choice between Bayesian and frequentist statistical engines, and you are fine with a smaller (roughly 60-person) remote-first vendor, Convert.com is the more transparent, self-serve pick.
At a glance
| AB Tasty | Convert.com | |
|---|---|---|
| Vendor | AB Tasty (merging into VWO/Wingify group as of Jan 2026) | Convert Insights Inc. |
| Category | Enterprise experimentation + personalization platform | Mid-market A/B testing platform |
| Founded | 2009 (reported, LinkedIn) | ~2008-2009 (approximate, sources vary) |
| HQ | Paris, France | Delaware, USA (remote-first, staff in 20+ countries) |
| Starting price | Not published; custom quote only | $299/mo (Growth, billed annually) |
| Public rating | 4.4/5 G2, 400+ reviews (reported, verify live) | 4.6/5 G2, 93 reviews (reported, verify live) |
Vendor profile
AB Tasty
AB Tasty is a Paris-based experimentation and personalization platform co-founded by childhood friends Alix de Sagazan and Remi Aubert. It runs A/B/n testing through a WYSIWYG visual editor, with real-time reporting, goal tracking, a personalization engine, feature management, and enterprise security controls (SSO, MFA, role management), plus module-level AI capabilities at added cost. As of January 20, 2026, AB Tasty merged with VWO/Wingify into a combined “digital experience optimization” platform backed by Everstone Capital, with the combined entity reporting $100M+ in annual revenue, 4,000+ customers, and 11+ offices, and VWO co-founder Sparsh Gupta becoming CEO of the merged company. That merger is worth weighing directly: expect ongoing product and brand consolidation with VWO over the next few years. AB Tasty does not publish pricing; it runs on a custom-quote model with a guided 1 to 2 week proof-of-concept in place of a free trial.
- Founded
- 2009 (reported, LinkedIn); AB Tasty’s own About page cites 2014 as its funding/launch year
- HQ
- Paris, France
- Team
- 201-500 employees (LinkedIn band; ~340 listed individually)
- Founders
- Alix de Sagazan and Remi Aubert
- Notable clients
- L’Oreal, Ulta, Kering, Puma, Clarins, Samsonite, USA Today, Club Med
- Public rating
- 4.4/5 G2, 400+ reviews (self-reported recap; G2 blocked direct fetch, verify live); 4.6/5 Software Advice, only 11 reviews (non-statistical)
- 19 G2 badges, Spring 2026 (Regional Leader EMEA, Enterprise High Performer)
- G2 category leader: A/B Testing, eCommerce Personalization, Feature Management (self-reported, verify live)
Convert.com
Convert.com (Convert Insights Inc.) is a Delaware-registered, remote-first A/B testing company with roughly 60 staff spread across 20+ countries, led by CEO Dennis van der Heijden. It operates as a holacratic organization with no traditional management hierarchy and markets a carbon-neutral, 10 percent-of-revenue-to-charity model. Convert runs A/B, split-URL, multivariate, multi-page, and full-stack/server-side testing, with feature flags, sequential testing, behavioral targeting, sample-ratio-mismatch checks, and a rare choice between Bayesian and frequentist statistical engines. Unlike AB Tasty, Convert publishes its pricing openly across Growth, Pro, and Enterprise tiers and offers a genuine 15-day free trial with no credit card required. Its case-study roster leans on CRO agencies and mid-market brands (Earth Class Mail, iProspect, Cro Metrics) rather than the large consumer logos AB Tasty cites.
- Founded
- ~2008-2009 (approximate; LinkedIn cites 2008, a third-party aggregator cites 2009)
- HQ
- Delaware, USA (Claymont/Wilmington corporate address); operates remote-first across 20+ countries
- Team
- ~60-61 employees (LinkedIn official band 11-50; ~60 listed individually)
- Leadership
- CEO Dennis van der Heijden; COO listed only as “Tiffany” (surname unverified)
- Notable clients
- Earth Class Mail, iProspect, Cro Metrics, Swanky Agency, Loop Earplugs (via Dash of CX)
- Public rating
- 4.6/5 G2, 93 reviews (reported; G2 blocked direct fetch, verify live); 5.0/5 Software Advice, only 3 reviews (non-statistical, essentially anecdotal)
- "Whole-market A/B testing tool of the year, 2024" (self-declared by Convert; no independent awarding body named, treat as unverified)
Pricing: what you'll actually pay
AB Tasty publishes no pricing at all and sells exclusively through a custom-quote process; the figures below for it are third-party estimates, flagged unverified. Convert’s numbers come directly from its own pricing page. Compare scope of use (traffic, domains, modules) alongside the sticker price, not the sticker price alone.
| AB Tasty | Convert.com | |
|---|---|---|
| Starting price | Not published; custom quote only | $299/mo (Growth, billed annually) or $399/mo month-to-month |
| Typical operating range | Third-party estimate (unverified): $1,000 to $3,000/mo mid-market | $420 to $599/mo (Pro tier, annual to monthly) |
| Enterprise / full capability | Custom quote; third-party estimates suggest ~$60,000/yr and up, plus $5,000 to $20,000 implementation | Custom quote; 1M+ MTU/month, unlimited projects/domains, dedicated account manager, SLA |
| Free trial | None; 1 to 2 week guided proof-of-concept instead | 15-day free trial, no credit card required |
| Pricing model | Quote-only, scoped to traffic volume, domains, modules, and implementation | Published tiers by monthly tested users (MTU), plus overage blocks of $399 to $699 |
Capability comparison
Both platforms cover core experimentation (A/B, A/B/n testing with visual editors). The real gaps show up in multivariate depth, statistics philosophy, published pricing, and how completely each vendor documents its integration catalog in public.
| Service | AB Tasty | Convert.com |
|---|---|---|
| A/B, A/B/n testing | ✓ | ✓ |
| Multivariate / multi-page testing | Partial (module-based, not itemized) | ✓ (native, Pro tier and above) |
| Full-stack / server-side testing | Partial (not fully detailed publicly) | ✓ |
| No-code visual editor | ✓ (praised as user-friendly) | ✓ (one reviewer flagged it as “a little buggy”) |
| Statistics engine choice | Not publicly detailed; verify with vendor | ✓ Bayesian and frequentist (user’s choice) |
| Feature management / feature flags | ✓ (module) | ✓ (Pro tier and above) |
| Personalization engine | ✓ (dedicated module) | Partial (behavioral targeting, not a full personalization suite) |
| SRM / QA checks | Not publicly documented | ✓ (SRM checks, QA wizard) |
| Enterprise security (SSO, MFA, roles) | ✓ | SSO on Pro tier and above only |
| Publicly documented integration catalog | Fewer named in one place (Push/Pull hub, Segment, GA4, tag managers) | ✓ 90+ named across analytics, ecommerce, CRM, and CDPs |
| Published, self-serve pricing | ✕ (quote-only, no public pricing) | ✓ |
Decision matrix - who fits which side
| Criterion | AB Tasty | Convert.com |
|---|---|---|
| Need published, self-serve pricing you can budget against | ✕ | ✓ |
| Want a genuine free trial before signing a contract | ✕ | ✓ |
| Need a large, globally recognized enterprise brand roster | ✓ | ✕ |
| Want a choice between Bayesian and frequentist statistics | ✕ (not confirmed) | ✓ |
| Need the broadest publicly documented integration catalog | ✕ | ✓ |
| Want a bigger vendor team and global office footprint | ✓ | ✕ |
| Want to avoid mid-merger roadmap uncertainty right now | ✕ (mid-merger with VWO) | ✓ |
| Need deep feature management at enterprise scale | ✓ | ~ |
| Want a small, flat-structured, remote-first vendor | ✕ | ✓ |
| Want individually attributed, verifiable reviewer quotes | ~ (aggregate G2 language only) | ✓ |
Check = clear edge. Tilde = capable but not the stronger pick. Cross = outside the model.
Strengths & tradeoffs
Both vendors run credible A/B testing programs, and each wins rows the other does not; a fair comparison keeps both sides in view rather than favoring one.
| Axis | AB Tasty | Convert.com |
|---|---|---|
| Company scale | 201-500 employees (reported); offices in France, UK, Germany, Spain, US, Singapore, Sydney | ~60 employees, remote-first across 20+ countries |
| Pricing transparency | No public pricing; custom quote only, no free trial (1-2 week guided proof-of-concept instead) | Published tiers ($299 to $599/mo) plus a 15-day free trial, no card required |
| Statistics | Not publicly detailed; verify directly with the vendor | Choice of Bayesian and frequentist engines |
| Integration catalog | Organized Push/Pull/Data Warehouse hub, but fewer names published in one consolidated place | 90+ named integrations across analytics, ecommerce, CRM, and CDPs |
| Enterprise brand roster | L’Oreal, Ulta, Kering, Puma, Clarins, Samsonite, USA Today, Club Med | Case studies lean on CRO agencies and mid-market brands (Earth Class Mail, iProspect, Cro Metrics) |
| Review volume | 400+ G2 reviews (reported), a larger statistical base | 93 G2 reviews (reported); a smaller but named/attributed Software Advice sample |
| Business continuity | Mid-merger with VWO/Wingify as of Jan 2026; expect roadmap and support changes over time | No pending merger or acquisition as of this writing |
| Known limitations | Reviewers report a steep learning curve on advanced features, heavy page tags on multi-domain and SPA setups, and slow load times | Smaller bench for large enterprise rollouts; some reviewers flag cost at scale despite the transparent entry price |
Ratings & track record
| Metric | AB Tasty | Convert.com |
|---|---|---|
| G2 rating (reported) | 4.4/5 | 4.6/5 |
| G2 reviews (reported) | 400+ | 93 |
| Software Advice rating | 4.6/5 (only 11 reviews, non-statistical) | 5.0/5 (only 3 reviews, non-statistical/anecdotal) |
| Team size (reported) | 201-500 employees | ~60 employees |
| Notable recognition | 19 G2 badges, Spring 2026 (self-reported, verify live); Gartner and Forrester recognition not confirmed in this research pass | Self-declared “tool of the year, 2024” (no independent awarding body named) |
On the numbers as reported, Convert.com edges ahead on raw G2 rating (4.6 versus 4.4), but AB Tasty’s score rests on a far larger review pool (400+ versus 93), so its rating carries more statistical weight even though it is nominally lower. Both companies’ secondary Software Advice ratings come from samples too small to treat as statistically meaningful (11 and 3 reviews respectively); do not lead with either number. AB Tasty’s G2 badges for Spring 2026 are self-reported in its own recap post, and Convert’s “tool of the year” claim is self-declared with no independent body named, so both sets of accolades deserve a direct check on the source platform before you cite them. Direct automated access to G2 itself was blocked during this research pass, so verify both ratings live before publishing or quoting them elsewhere.
Both vendors’ data is sourced from publicly available information as of July 2026. AB Tasty’s pricing is quote-only and its third-party price estimates are unverified; AB Tasty is also mid-merger with VWO/Wingify as of January 2026, which may change its roadmap and support model. G2 ratings for both tools are reported figures; direct verification on G2 was blocked during research, so confirm live before relying on them. Prices, ratings, and plan terms change, so verify directly with each vendor before buying. This comparison is independent; we take no affiliate or referral fees from either vendor.
Frequently asked questions
What is the difference between AB Tasty and Convert.com?
Is AB Tasty better than Convert.com?
Which is cheaper, AB Tasty or Convert.com?
Does AB Tasty's merger with VWO affect existing customers?
Which has more integrations, AB Tasty or Convert.com?
Which has a higher G2 rating, AB Tasty or Convert.com?
Sources and references
- AB Tasty: G2 Spring 2026 report recap (vendor blog, self-reported rating) (accessed July 2026)
- AB Tasty pricing (vendor) (accessed July 2026)
- AB Tasty about us (vendor) (accessed July 2026)
- AB Tasty x VWO merger announcement (vendor) (accessed July 2026)
- TechCrunch: Everstone combines Wingify and AB Tasty for $100M digital experience optimization platform (accessed July 2026)
- AB Tasty integrations documentation (vendor) (accessed July 2026)
- AB Tasty on LinkedIn (founding year, team size) (accessed July 2026)
- Software Advice: AB Tasty reviews (4.6, only 11 reviews, non-statistical) (accessed July 2026)
- Convert.com pricing (vendor) (accessed July 2026)
- Convert.com about (vendor) (accessed July 2026)
- Convert.com integrations (vendor) (accessed July 2026)
- Convert.com case studies (vendor) (accessed July 2026)
- Convert.com on LinkedIn (founding year, team size) (accessed July 2026)
- Software Advice: Convert Experiences reviews (named, attributed reviewer quotes) (accessed July 2026)
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