Clearbit vs Lusha
Sabarish Chandrasekar
Last updated on
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The short answer
Clearbit and Lusha both sell B2B contact and company data, but the two products have drifted apart since HubSpot acquired Clearbit in late 2023. Clearbit now ships only as Breeze Intelligence inside a paid HubSpot subscription: it enriches records with firmographic and technographic detail and de-anonymizes anonymous website traffic, but it no longer works with Salesforce, Pipedrive, or any CRM outside HubSpot per multiple 2026 reviews. Lusha is an independent, CRM-agnostic contact database and prospecting tool with a genuine free tier, published self-serve pricing, and direct phone-number reveals as a first-class feature. They still overlap on enrichment, but Clearbit is enrichment-and-visitor-ID-first inside HubSpot, while Lusha is contact-discovery-and-prospecting-first across any CRM.
If you are already a paying HubSpot customer, need deep firmographic enrichment (6-digit NAICS/GICS/SIC codes, corporate hierarchy mapping), and want to de-anonymize inbound website traffic natively inside HubSpot workflows, Breeze Intelligence is the fit. Practical entry runs roughly $45-75/month on top of an existing HubSpot plan. It is not usable at all without one.
If you need direct-dial phone numbers and emails across Salesforce, HubSpot, Zoho, or Monday without committing to a single CRM first, Lusha is the broader pick. It starts free (40 credits/mo) with published paid tiers from $37.45/month (annual), and its credits roll over instead of expiring, which suits teams that don’t want a use-it-or-lose-it cost model.
At a glance
| Clearbit | Lusha | |
|---|---|---|
| Vendor | Clearbit (now HubSpot Breeze Intelligence) | Lusha |
| Category | Data enrichment + visitor ID (HubSpot-bound) | Contact database + prospecting (CRM-agnostic) |
| Starting price | ~$45-75/mo minimum (requires a paid HubSpot plan) | $0 free; paid from $37.45/mo (annual) |
| Public rating | 4.4/5 G2 (~600-633 reviews, verify live) | 4.3/5 G2 (~1,655-1,660 reviews, verify live) |
| Best for | HubSpot teams enriching records and scoring inbound leads | Teams needing direct-dial contacts across multiple CRMs |
Vendor profile
Clearbit
Clearbit is a B2B data enrichment platform. HubSpot acquired it in December 2023, and it no longer exists as a standalone product: its homepage now reads “Clearbit has joined HubSpot,” and its capabilities ship only as Breeze Intelligence inside a paid HubSpot subscription. It enriches records with firmographic and technographic detail (with global-language coverage claimed), scores and routes leads in real time, categorizes companies with 6-digit NAICS, GICS, and SIC codes, maps corporate hierarchies (parent companies and subsidiaries), and offers IP intelligence to de-anonymize anonymous website traffic. Multiple 2026 review articles report that post-acquisition, it no longer integrates with Salesforce, Pipedrive, or any CRM outside HubSpot, a real regression from its earlier multi-CRM footprint.
- Founded
- 2014 (reported via secondary aggregators; unverified, verify live)
- HQ
- San Francisco, CA (reported; unverified post-acquisition, verify live)
- Status
- No standalone product since the Dec 2023 HubSpot acquisition; HubSpot-only
- Team
- Pre-acquisition estimates 104-197 (secondary sources, inconsistent); now folded into HubSpot
- Public rating
- G2 4.4/5, ~600-633 reviews (verify live); Capterra 4.5/5, 34 reviews (low-N, non-statistical)
Lusha
Lusha is an independent B2B contact and company data platform founded as one developer’s side project that grew into a full prospecting product. It claims a database of 300M+ contacts and 30M+ company profiles (self-reported), offers buying-signal and ICP scoring, account prioritization, buying-group mapping, and email verification claimed at 98% accuracy, alongside standard contact and CRM record enrichment. It integrates with Salesforce, HubSpot, Zoho, and Monday as CRMs, plus Clay, Make, N8N, and Zapier for automation, and connects to Claude, ChatGPT, Gemini, and Perplexity as AI-tool connectors. Unlike Clearbit, it works across multiple CRMs rather than being locked to one.
- Founded
- 2016
- Founders
- Assaf Eisenstein and Yoni Tserruya
- HQ
- New York, NY (reported; unverified, verify live)
- Team
- ~300 employees (self-reported; some secondary sources cite 350-385)
- Notable clients
- WalkMe, Oracle NetSuite, Snowflake, Zendesk, Amplitude (homepage logo placement, not confirmed case studies)
- Public rating
- G2 4.3/5, ~1,655-1,660 reviews (verify live); Capterra 4.0/5, 398 reviews
Pricing: what you'll actually pay
The two pricing models are not directly comparable. Clearbit is a credit add-on bundled inside a paid HubSpot subscription, while Lusha publishes a standalone four-tier price list. Figures are sourced from public pages and third-party breakdowns as of 2026; verify current terms live before purchase.
| Clearbit | Lusha | |
|---|---|---|
| Entry point | ~$45-75/mo minimum (HubSpot Starter ~$15-30/mo + ~$45/mo for 100 credits, annual) | $0 Free (40 credits/mo); Starter $37.45/mo (annual, $49.90 monthly) |
| Typical operating range | $950-$5,000+/mo at mid-market scale (HubSpot Professional + larger credit packs) | $45.45-$259.95/mo (Professional to Premium, annual) |
| Full-capability tier | ~$4,000-$5,500/mo (reported; bundled and opaque) | Scale: custom pricing, contact sales |
| Credit mechanics | 1 credit per record enriched; resets every 30 days, no rollover | 1 credit per email reveal, 10 credits per phone reveal; unused credits roll over up to 2x the plan limit |
| Free plan / trial | None; no standalone purchase without an active paid HubSpot plan | Free plan: 40 credits/month, no CRM prerequisite |
| Pricing transparency | No public per-tier price list; figures come from third-party breakdowns | Published four-tier pricing on lusha.com/pricing (directly verified) |
Capability comparison
Both tools sell B2B data, but they solve different jobs, and each side wins rows the other does not. Clearbit’s strength is enrichment depth and visitor identification inside HubSpot; Lusha’s strength is a large, directly-searchable contact database that works across CRMs.
| Service | Clearbit | Lusha |
|---|---|---|
| Data enrichment (firmographic/technographic) | Yes, plus real-time lead scoring and routing | Yes, contact and CRM record enrichment |
| Industry taxonomy depth | 6-digit NAICS, GICS, SIC codes; parent/subsidiary mapping | Not claimed at this level of detail |
| Website visitor identification | Yes, native IP intelligence for anonymous traffic | No, contact-reveal model rather than visitor ID |
| Contact database (self-reported) | Not a discovery database; enrichment-oriented | 300M+ contacts, 30M+ company profiles |
| Direct phone-number reveals | No | Yes, first-class feature (10 credits per reveal) |
| Email verification | Enrichment-focused, not framed as standalone verification | Claimed 98% accuracy |
| CRMs supported | HubSpot only, per 2026 reviews (no longer Salesforce or Pipedrive) | Salesforce, HubSpot, Zoho, Monday |
| Automation / AI connectors | Native inside HubSpot workflows | Clay, Make, N8N, Zapier, plus Claude/ChatGPT/Gemini/Perplexity |
| Standalone purchase (no host platform required) | No, requires an active paid HubSpot plan | Yes, free plan with no CRM prerequisite |
| Free tier | None | Yes, 40 credits/month |
| Credit rollover | No, credits expire every 30 days | Yes, rolls over up to 2x the plan limit |
Decision matrix - who fits which side
| Criterion | Clearbit | Lusha |
|---|---|---|
| Already standardized on HubSpot, need native enrichment | ✓ | ~ |
| Need anonymous website-visitor de-anonymization | ✓ | ✕ |
| Need deep industry taxonomy (NAICS/GICS/SIC) and corporate hierarchy | ✓ | ✕ |
| Need direct-dial phone numbers at scale | ✕ | ✓ |
| Need support across multiple CRMs (Salesforce, HubSpot, Zoho, Monday) | ✕ | ✓ |
| Want a genuine free tier to start | ✕ | ✓ |
| Want transparent, published self-serve pricing | ✕ | ✓ |
| Want credit rollover instead of a use-it-or-lose-it model | ✕ | ✓ |
| Want the larger, more statistically meaningful review base | ✕ | ✓ |
| Higher Capterra star rating (small-sample caveat applies) | ✓ | ~ |
Check = clear edge. Tilde = capable but not the stronger pick. Cross = outside the model.
Strengths & tradeoffs
Both tools handle B2B data competently, but they draw their limits in different places, and each side wins rows the other does not.
| Axis | Clearbit | Lusha |
|---|---|---|
| Primary purpose | Data enrichment plus website-visitor identification, inside HubSpot only | Contact database and prospecting, usable across any CRM |
| Data footprint (self-reported) | Not framed as a discovery database; enrichment-oriented | 300M+ contacts, 30M+ company profiles |
| Industry taxonomy depth | 6-digit NAICS, GICS, SIC codes plus corporate hierarchy mapping | Not claimed at this depth |
| Visitor identification | Native IP intelligence for anonymous traffic | Not a core focus; contact-reveal model |
| Direct-dial phone reveals | Not offered | First-class feature (10 credits per reveal) |
| CRM reach | HubSpot only, per 2026 reviews (no longer Salesforce or Pipedrive) | Salesforce, HubSpot, Zoho, Monday |
| Pricing transparency | No public per-tier price list; third-party breakdowns only | Published four-tier pricing, directly verified |
| Credit handling | Expires every 30 days, no rollover | Rolls over up to 2x the plan limit |
| Review base depth | ~600-633 G2 reviews; just 34 Capterra reviews (low-N) | ~1,655-1,660 G2 reviews; 398 Capterra reviews |
| Public rating | Higher Capterra star rating (4.5/5) but on a small sample | Lower Capterra star rating (4.0/5) but on a far larger, more reliable sample |
Ratings & track record
| Metric | Clearbit | Lusha |
|---|---|---|
| G2 rating | 4.4 / 5 | 4.3 / 5 |
| G2 reviews | ~600-633 (verify live) | ~1,655-1,660 (verify live) |
| Capterra rating | 4.5 / 5 | 4.0 / 5 |
| Capterra reviews | 34 | 398 |
| Status | HubSpot Breeze Intelligence (no standalone product since Dec 2023) | Independent, CRM-agnostic platform |
| Notable signal | Higher star rating, but on a small, low-N Capterra sample | Larger, more statistically meaningful review pool on both G2 and Capterra |
Clearbit’s Capterra rating (4.5/5) edges out Lusha’s (4.0/5), but on just 34 reviews against Lusha’s 398, a gap wide enough that Clearbit’s figure should be treated as directionally interesting rather than statistically robust. On G2, the ratings sit close together (4.4 vs 4.3), while Lusha’s review count runs roughly 2.5 to 3x Clearbit’s. Both G2 figures were confirmed via cached search-engine snippets rather than a live direct fetch, since G2 blocks automated fetchers; both should be re-verified on the live G2 pages before being relied on for a purchase decision. Ratings and review counts drift over time.
Both tools’ data is sourced from publicly available information as of July 2026. Prices, ratings, and product packaging change (Clearbit now ships only as HubSpot Breeze Intelligence), so verify directly with each vendor before buying. This comparison is independent; we take no affiliate or referral fees from either.
Frequently asked questions
What is the difference between Clearbit and Lusha?
Is Clearbit better than Lusha?
Which is cheaper, Clearbit or Lusha?
Does Clearbit still work without HubSpot?
Which has more reviews, Clearbit or Lusha?
Does Lusha offer direct-dial phone numbers, and does Clearbit?
Sources and references
- Clearbit homepage (accessed July 2026)
- Clearbit reviews & rating (G2) (accessed July 2026)
- Clearbit profile (Capterra) (accessed July 2026)
- Clearbit reviews (Capterra) (accessed July 2026)
- Clearbit pricing breakdown (Landbase) (accessed July 2026)
- Clearbit / Breeze review 2026 (MarketBetter) (accessed July 2026)
- Lusha homepage (accessed July 2026)
- Lusha about (accessed July 2026)
- Lusha pricing (accessed July 2026)
- Lusha reviews & rating (G2) (accessed July 2026)
- Lusha reviews (Capterra) (accessed July 2026)
Want an outside opinion before you commit?
This comparison is independent — we don't take referral fees from either agency. If you'd like a second read from a B2B SaaS specialist on which fits your stage, PipeRocket is happy to give you an honest one. No obligation.
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