Clearbit vs ZoomInfo
Ranjeeth Kumar
Last updated on
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The short answer
Clearbit and ZoomInfo are two of the best-known B2B data platforms, but they increasingly serve different buyers. The structural fact to know first: HubSpot acquired Clearbit in late 2023 and rebranded it Breeze Intelligence, so no new standalone Clearbit accounts can be created and access now requires a HubSpot subscription. “Clearbit” in 2026 effectively means HubSpot’s enrichment layer, best for inbound, HubSpot-native teams. ZoomInfo is the enterprise sales-intelligence heavyweight with the largest verified B2B contact database plus native intent data, built for outbound revenue teams with a five-figure annual budget.
If you already live in HubSpot, run inbound or PLG motions, and want data enrichment, website visitor identification, and form shortening inside one CRM at a low incremental cost (meaningful use starts around $75/mo for HubSpot Starter plus 100 credits), Clearbit / Breeze Intelligence is the pragmatic pick.
If you run outbound or enterprise sales, need the widest verified contact database (320M+ contacts, 135M+ verified phones), want native intent data and a workflow layer, and can justify a five-figure annual commitment (median reported contract ~$31,875/yr), ZoomInfo is the stronger fit.
At a glance
| Clearbit | ZoomInfo | |
|---|---|---|
| Vendor | Clearbit (now HubSpot Breeze Intelligence) | ZoomInfo |
| Category | B2B data enrichment (HubSpot-gated) | Sales intelligence (contact data + intent) |
| Starting price | ~$75/mo effective (HubSpot Starter + 100 credits) | ~$14,995/yr (Professional, ~3 seats) |
| Public rating | ~4.4/5 G2 | 4.5/5 G2 (~9,000 reviews) |
| Best for | HubSpot-native inbound / marketing ops | Outbound and enterprise sales / RevOps |
Vendor profile
Clearbit
Clearbit is a B2B data enrichment platform that HubSpot acquired in late 2023 and rebranded as Breeze Intelligence. No new standalone Clearbit accounts can be created; new access requires a HubSpot subscription, though existing API customers were grandfathered. It focuses on firmographic and technographic enrichment, website visitor identification (formerly Clearbit Reveal), and form shortening. Coverage is consistently accurate for US companies with 50+ employees and weaker on sub-50-employee and non-North America / Western Europe records.
- Vendor
- Clearbit (HubSpot Breeze Intelligence)
- Category
- B2B data enrichment
- Access model
- HubSpot subscription required; no new standalone accounts
- Pricing model
- Credit packs on top of a HubSpot plan; 1 credit per record
- Starting price
- ~$75/mo effective (HubSpot Starter + 100 credits)
- Public rating
- ~4.4/5 G2; ~4.3/5 Capterra (verify live)
ZoomInfo
ZoomInfo is an enterprise sales-intelligence platform built on the broadest verified B2B universe on the market: 320M+ professional contacts, 100M+ company profiles, and 135M+ verified phone numbers. It combines contact data, firmographics, and technographics with native, AI-powered intent signals and ZoomInfo Copilot, an AI assistant that surfaces company updates, org-chart changes, executive moves, website-visitor activity, and buying signals. It sells on annual contracts only, with no public self-serve pricing.
- Vendor
- ZoomInfo
- Category
- Sales intelligence (contact data + intent)
- Data scale
- 320M+ contacts, 100M+ companies, 135M+ verified phones
- Pricing model
- Annual contracts only; no monthly billing; per-seat add-ons
- Starting price
- ~$14,995/yr (Professional, ~3 seats)
- Public rating
- 4.5/5 G2 (~9,000 reviews); 4.4/5 Capterra
Pricing: what you'll actually pay
Pricing is reported from third-party sources as of July 2026; both vendors gate or withhold public pricing, so treat figures as reported and confirm directly before purchase. Clearbit’s true cost is HubSpot-gated; ZoomInfo is a five-figure annual enterprise commitment.
| Clearbit | ZoomInfo | |
|---|---|---|
| Entry point | ~$75/mo effective (HubSpot Starter + 100 credits) | ~$14,995/yr (Professional, ~3 seats) |
| Credit / mid tier | ~$45/mo (annual) or $50/mo for 100 credits; ~$450/mo for 1,000 | ~$25,000 to $30,000/yr (Advanced) |
| Top reported tier | ~$4,500/mo for 10,000 credits (higher tiers not listed) | ~$40,000 to $45,000+/yr (Elite) |
| Median / typical spend | Several thousand $/mo for Marketing/Sales Hub Professional teams | Median reported contract ~$31,875/yr |
| Billing model | Credit packs (100 / 1,000 / 10,000); reset monthly, no rollover | Annual contracts only; per-seat add-ons ~$1,500 to $2,500/user/yr |
| Standalone / self-serve | No (HubSpot subscription required for new buyers) | No public self-serve pricing; auto-renew ~60 days prior |
Capability comparison
Both platforms enrich B2B records, so the differences are in scale, intent data, and how each fits your stack. Clearbit is deepest inside HubSpot and strongest on inbound signals; ZoomInfo covers the widest verified contact universe and owns native intent.
| Service | Clearbit | ZoomInfo |
|---|---|---|
| Firmographic / technographic enrichment | ✓ | ✓ |
| Contact-level data (title, email, phone) | ✓ | ✓ (135M+ verified phones) |
| Verified B2B database scale | Partial (public web + partnerships + LLMs) | ✓ (320M+ contacts, 100M+ companies) |
| Native intent data | ✕ (via HubSpot ecosystem only) | ✓ (native, AI-powered) |
| Website visitor identification | ✓ (formerly Clearbit Reveal) | ✓ (via Copilot) |
| Form shortening | ✓ | ✕ |
| AI assistant / buying signals | ✕ | ✓ (ZoomInfo Copilot) |
| HubSpot integration | ✓ (native feature) | ✓ (native) |
| Salesforce / Dynamics integration | Partial (legacy API only) | ✓ (native, plus Outreach) |
| Standalone availability | ✕ (HubSpot-gated for new buyers) | ✓ |
Decision matrix - who fits which side
| Criterion | Clearbit | ZoomInfo |
|---|---|---|
| HubSpot-native enrichment inside one CRM | ✓ | ~ |
| Widest verified contact database | ✕ | ✓ |
| Native, AI-powered intent data | ✕ | ✓ |
| Website visitor identification | ✓ | ✓ |
| Form shortening for known visitors | ✓ | ✕ |
| Verified phone numbers at scale | ✕ | ✓ |
| Low incremental cost for existing HubSpot teams | ✓ | ✕ |
| Standalone availability for new buyers | ✕ | ✓ |
| Deepest verified G2 review pool | ~ | ✓ |
Check = clear edge. Dash = capable but not the stronger pick. Cross = outside the model.
Strengths & tradeoffs
Both platforms enrich B2B records competently. The real differences are scope, stack fit, and cost, and each side wins rows the other does not.
| Axis | Clearbit | ZoomInfo |
|---|---|---|
| Access model | HubSpot-gated; no new standalone accounts | Standalone; annual contract |
| Data scale | Public web, partnerships, and LLMs; strong for US 50+ employee firms | 320M+ contacts, 100M+ companies, 135M+ verified phones |
| Data accuracy | ~80 to 90 percent firmographic for US 50+; drops for SMB and international | Generally strong US coverage; some outdated contacts reported |
| Intent data | None standalone; via HubSpot ecosystem only | Native, AI-powered intent as a headline feature |
| Signature features | Website visitor ID and form shortening | ZoomInfo Copilot AI assistant and buying signals |
| Integrations | Deepest with HubSpot (native); legacy API elsewhere | Native Salesforce, HubSpot, Dynamics, Outreach |
| Entry cost | ~$75/mo effective if already on HubSpot | Five-figure annual (Professional ~$14,995/yr) |
| Best-fit motion | Inbound / PLG / marketing ops | Outbound / enterprise sales / RevOps |
| Public proof | ~4.4/5 G2 (verify live) | 4.5/5 G2 across ~9,000 reviews |
Ratings & track record
| Metric | Clearbit | ZoomInfo |
|---|---|---|
| G2 rating | ~4.4 / 5 | 4.5 / 5 |
| G2 reviews | Verify live (count not cleanly retrievable) | ~9,000 |
| Capterra rating | ~4.3 / 5 | 4.4 / 5 |
| Category | B2B data enrichment (HubSpot-gated) | Sales intelligence |
| Notable signal | Native inside HubSpot as Breeze Intelligence | Broadest verified B2B database; native intent |
On raw rating, ZoomInfo edges ahead at 4.5/5, and that score rests on roughly 9,000 reviews, giving it far more statistical depth than Clearbit’s smaller and less cleanly documented pool. Clearbit’s G2 listing has historically sat at 4.3 to 4.4/5, so pull the current count live before relying on it. One caveat on ZoomInfo: its Capterra customer-service sub-score runs comparatively low (around 3.8/5), so weigh support experience alongside the headline rating. The choice is really about your go-to-market motion and stack, not which tool is “better.”
Both tools’ data is sourced from publicly available information and third-party reports as of July 2026. Ratings and pricing change, and both vendors gate or withhold public pricing, so verify directly with each vendor before buying. This comparison is independent; we take no affiliate or referral fees from either.
Frequently asked questions
What is the difference between Clearbit and ZoomInfo?
Is Clearbit better than ZoomInfo?
Can I still buy Clearbit as a standalone product?
Which is cheaper, Clearbit or ZoomInfo?
Does Clearbit include intent data like ZoomInfo?
Which has better data coverage, Clearbit or ZoomInfo?
Sources and references
- Clearbit / Breeze ratings & reviews (G2) (accessed July 2026)
- Clearbit pricing breakdown (Cognism) (accessed July 2026)
- Breeze Intelligence overview (Six & Flow) (accessed July 2026)
- ZoomInfo ratings & reviews (G2) (accessed July 2026)
- ZoomInfo pricing guide (Cleanlist) (accessed July 2026)
- What is ZoomInfo (ZoomInfo) (accessed July 2026)
Want an outside opinion before you commit?
This comparison is independent — we don't take referral fees from either agency. If you'd like a second read from a B2B SaaS specialist on which fits your stage, PipeRocket is happy to give you an honest one. No obligation.
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