Kaspr vs Lusha
Vishnu Prasadh
Last updated on
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The short answer
Kaspr and Lusha both sell B2B contact reveal tools built around a LinkedIn/web browser extension plus a CRM-connected database, but they land with different types of teams. Kaspr is a Paris-based, Cognism-owned tool built around a LinkedIn-first workflow, unlimited email credits on its paid tiers starting at $49/mo, and a client base that skews SMB and European. Lusha is a larger, independent contact database with a wider enterprise client roster (Google, Amazon, Microsoft, Salesforce), a per-reveal credit model starting at $49.90/mo, and a more consistent review record across G2 and Capterra.
If most of your outbound starts on LinkedIn, you want unlimited email reveals on a paid plan rather than paying per credit, and you’re comfortable with a smaller, Cognism-backed vendor, Kaspr’s $49/mo Starter tier is the lower-cost entry point.
If you want a database with enterprise-proven logos, native Outreach/Salesloft integrations, formal SOC 2/ISO certification, and a rating history that isn’t split across wildly different platform scores, Lusha is the steadier pick, especially past the solo-rep stage.
At a glance
| Kaspr | Lusha | |
|---|---|---|
| Founded / Vendor | Kaspr, founded 2018 (acquired by Cognism, 2022) | Lusha, founded 2016 (independent) |
| HQ | Paris, France | Reported as Boston, MA (US commercial HQ) with Tel Aviv, Israel origins (unverified, confirm live) |
| Pricing model | Tiered plans, unlimited email + capped phone credits | Per-reveal credit model (1 credit/email, 10 credits/phone) |
| Starting price | $0 (Free, 15 email/5 phone credits/mo); Starter $49/mo | $0 (Free, 40 credits/mo); Starter $49.90/mo |
| Public rating | 4.4/5 G2, 750+ reviews (reported, verify live); Capterra 3.3/5 on only 3 reviews (non-statistical) | 4.3/5 G2, ~1,492 reviews (reported, verify live); Capterra 4.0/5 on 398 reviews |
| Best for | LinkedIn-first prospecting on a budget, backed by Cognism's data infrastructure | Broader enterprise-proven contact database with wider native integrations |
Vendor profile
Kaspr
Kaspr is a browser-extension-first contact data tool built for one-click email and direct-dial reveal while browsing LinkedIn or Sales Navigator, backed up by a web app for lead lists and CSV enrichment. It cites “200M+ profiles,” “500M+ verified phone numbers and emails,” “100K+ active users,” and “50K+ companies” on its own marketing pages. Cognism acquired Kaspr in 2022, so while its standalone team is reported at 35+ employees on its own About page, it now operates with the data and compliance backing of a larger parent group. Kaspr’s named customer stories (The Startup Effect, SalesLabs, Cloud Direct, Craft AI, Cubyn, Gymlib) skew toward SMB and mid-market European companies rather than recognizable global enterprise brands.
- Vendor
- Kaspr (kaspr.io)
- Founded
- 2018 (per aggregator data, corroborated by Cognism’s acquisition press release)
- HQ
- Paris, France
- Team size
- 35+ employees standalone; part of the Cognism group since 2022
- Pricing model
- Tiered plans, unlimited email + capped phone/direct-email credits, self-serve
- Starting price
- $0 (Free); Starter $49/mo
- Public rating
- 4.4/5 G2, 750+ reviews (reported, verify live; also seen cited as 800+); Capterra 3.3/5 on only 3 reviews (non-statistical); Trustpilot 1.5/5 on 86 reviews (reported by third party, not independently confirmed, verify live)
Lusha
Lusha is a contact and company database with a browser extension for revealing emails and direct dials from LinkedIn or company pages, plus buying-intent data and “Lusha Everywhere” in-CRM prospecting. It cites “280,000+ GTM teams” and “300M+ contacts,” and names Google, Zendesk, Yotpo, Amazon, Microsoft, Salesforce, Spotify, Snowflake, Oracle NetSuite, and WalkMe as customers on its own site and case studies, a materially larger and more recognizable logo roster than Kaspr’s. Team size is reported at roughly 300 employees on its own About page. Lusha’s current HQ city is inconsistent across public sources (Tel Aviv origin vs. a Boston, MA commercial HQ per third-party aggregators), which should be confirmed directly before publishing anything definitive.
- Vendor
- Lusha (lusha.com)
- Founded
- 2016 (aggregator-sourced, high confidence)
- HQ
- Unverified: reported as Boston, MA (US) commercial HQ, originally founded in Tel Aviv, Israel; confirm live
- Team size
- ~300 employees (third-party range: 276-359)
- Pricing model
- Per-reveal credit model (1 credit/email, 10 credits/phone), self-serve
- Starting price
- $0 (Free, 40 credits/mo); Starter $49.90/mo
- Public rating
- 4.3/5 G2, ~1,492 reviews (reported, verify live; also seen cited as 1,611); Capterra 4.0/5 on 398 verified reviews
Pricing: what you'll actually pay
Kaspr’s paid tiers are structured around unlimited email credits with capped phone and direct-email allowances. Lusha’s tiers are built around a shared monthly credit pool that costs 1 credit per email reveal and 10 credits per phone reveal (up from 5 previously). Figures are from kaspr.io/pricing and lusha.com/pricing, both fetched directly in July 2026.
| Kaspr | Lusha | |
|---|---|---|
| Free tier | $0/mo (15 email, 5 phone, 5 direct-email credits/mo; 100-lead export cap) | $0/mo (40 credits/mo) |
| Entry paid tier | Starter $49/mo (unlimited email, 100 phone credits/mo) | Starter $49.90/mo, 400 credits/mo ($37.45/mo annual) |
| Mid tier | Business $79/mo (unlimited email, 200 phone + 200 direct-email credits/mo) | Professional $69.90/mo, 600 credits/mo ($45.45/mo annual) |
| Top published tier | None published; Enterprise is custom-priced | Premium $399.90/mo, 3,400 credits/mo ($259.95/mo annual) |
| Overage / add-on cost | Add-on phone credits at roughly EUR 0.20-0.35 each | 10 credits per phone reveal vs. 1 credit per email; credits roll over up to 2x plan limit |
| Top tier | Enterprise: custom, unlimited credits, intent data, SSO | Scale: custom, contact sales for enterprise deployment |
Capability comparison
Both tools do the same basic job, reveal a contact’s email and phone number and push it into a CRM or sequencing tool. Kaspr leans harder into a pure LinkedIn workflow and unlimited email credits; Lusha leans into a broader database, more native sales-engagement integrations, and formal security certification.
| Service | Kaspr | Lusha |
|---|---|---|
| Contact database + browser extension | ✓ | ✓ |
| LinkedIn-native, one-click reveal workflow | ✓ (core product design) | Partial (extension exists, not built LinkedIn-first) |
| Unlimited email reveals on paid tiers | ✓ (Starter tier and up) | ✕ (1 credit charged per email reveal) |
| Buying-intent data | ✕ (not confirmed in this research pass) | ✓ (native) |
| Native Outreach / Salesloft integration | Unverified (not confirmed for Kaspr) | ✓ (both confirmed native) |
| Core CRM integrations (Salesforce, HubSpot, Pipedrive) | ✓ | ✓ |
| Formal security certification (SOC 2, ISO) | ✕ (GDPR/CCPA badges only) | ✓ (SOC 2 Type 2, ISO 31700, plus GDPR/CCPA) |
| Free tier | ✓ ($0/mo, capped credits) | ✓ ($0/mo, 40 credits/mo) |
| Backed by a larger parent data company | ✓ (Cognism, acquired 2022) | ✕ (independent company) |
Decision matrix - who fits which side
| Criterion | Kaspr | Lusha |
|---|---|---|
| Budget-conscious, LinkedIn-first prospecting | ✓ | - |
| Unlimited email reveals on a paid plan | ✓ | ✕ |
| Need a statistically meaningful review base | - | ✓ |
| Enterprise logo social proof matters to you | ✕ | ✓ |
| Native Outreach / Salesloft integration required | ✕ | ✓ |
| SOC 2 / ISO-certified compliance required | ✕ | ✓ |
| Want the backing of a larger data-company group | ✓ | - |
| High-volume phone reveals at the lowest incremental cost | ✓ | ✕ |
| Lowest published entry price with unlimited email | ✓ | ✕ |
Check = clear edge. Dash = capable but not the stronger pick. Cross = outside the model.
Strengths & tradeoffs
Both tools solve the same core problem (reveal a contact’s email and phone number and route it into a workflow), and each side wins rows the other doesn’t. The honest differences are review consistency, client roster, integration depth, and how the credit math works out at scale.
| Axis | Kaspr | Lusha |
|---|---|---|
| Pricing model | Unlimited email credits from $49/mo; phone/direct-email credits capped by tier | Per-reveal credit model from $49.90/mo (1 credit/email, 10 credits/phone) |
| Best-fit buyer | LinkedIn-first SDRs and small European/SMB teams on a budget | Teams wanting a broader, enterprise-proven contact database |
| Client roster | SMB / mid-market European (The Startup Effect, SalesLabs, Cloud Direct, Craft AI) | Enterprise logos (Google, Amazon, Microsoft, Salesforce, Spotify, Snowflake) |
| Review consistency | Wide spread across platforms (G2 4.4 vs. Trustpilot 1.5, reported); Capterra sample is only 3 reviews | Consistent across platforms (G2 4.3/~1,492 reviews; Capterra 4.0/398 reviews) |
| Integrations | Native Salesforce, HubSpot, Pipedrive, Zoho, Lemlist, Brevo, Aircall, Ringover; Outreach/Salesloft unconfirmed | Native Salesforce, HubSpot, Pipedrive, plus confirmed native Outreach and Salesloft |
| Compliance certification | GDPR and CCPA badges only, per its own site | GDPR, CCPA, plus SOC 2 Type 2 and ISO 31700 certifications |
| Parent-company backing | Acquired by Cognism in 2022; benefits from a larger group’s data/compliance infrastructure | Independent company, roughly 300 employees |
| Cost at scale for phone reveals | Business tier ($79/mo) includes 200 phone credits/mo outright | Phone reveals cost 10 credits each (up from 5), so cost climbs faster with volume |
Ratings & track record
| Metric | Kaspr | Lusha |
|---|---|---|
| G2 rating | 4.4/5 (reported, verify live) | 4.3/5 (reported, verify live) |
| G2 reviews | 750+ (reported; also seen cited as 800+, count is drifting) | ~1,492 (reported; also seen cited as 1,611 in some listings) |
| Capterra rating | 3.3/5 on only 3 reviews (non-statistical, too thin to weigh) | 4.0/5 on 398 verified reviews (statistically meaningful sample) |
| Trustpilot | 1.5/5 on 86 reviews (reported by third party, not independently fetched, verify live) | Not separately confirmed in this research pass |
| Notable signal | Rating spread (4.4 G2 vs. 1.5 Trustpilot) is unusually wide and worth checking before buying | Ratings are consistent across two independently confirmed platforms |
Direct fetches of both vendors’ G2 pages returned 403 responses during this research pass, so both G2 figures above come from search-snippet aggregation rather than a confirmed live pull, re-check both on g2.com before citing either number as current. Kaspr’s Trustpilot figure came from a search snippet only and was not independently fetched, treat it as a lead to verify, not a confirmed fact. With Kaspr’s Capterra sample at just 3 reviews, that particular number shouldn’t be weighed the same as Lusha’s 398-review Capterra base or either vendor’s G2 sample. The stronger driver of choice here is fit, prospecting channel and budget on one side, integration depth and enterprise-proven track record on the other.
Both tools’ data is sourced from publicly available information and third-party cross-checks as of July 2026. Several figures, including Kaspr’s exact G2/Trustpilot review counts, Lusha’s current HQ city, and both vendors’ founder names, could not be fully confirmed via direct automated fetch, verify these directly with each vendor before buying. This comparison is independent, we take no affiliate or referral fees from either vendor.
Frequently asked questions
What is the difference between Kaspr and Lusha?
Is Kaspr better than Lusha?
Which is cheaper, Kaspr or Lusha?
Which has more reliable reviews, Kaspr or Lusha?
Does Kaspr or Lusha have a bigger enterprise client base?
Is Kaspr owned by Cognism?
Sources and references
- Kaspr pricing (accessed July 2026)
- Kaspr about us (accessed July 2026)
- Kaspr customer stories (accessed July 2026)
- G2: Kaspr reviews (accessed July 2026)
- Capterra: Kaspr reviews (accessed July 2026)
- Cognism newsroom: Kaspr acquisition press release (accessed July 2026)
- Lusha pricing (accessed July 2026)
- Lusha customers (accessed July 2026)
- G2: Lusha reviews (accessed July 2026)
- Capterra: Lusha reviews (accessed July 2026)
- Lusha docs: Outreach integration (accessed July 2026)
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