8 Best RollWorks Alternatives in 2026

Comparing the top 8 best RollWorks alternatives in 2026 includes 1. Directive Consulting, 2. PipeRocket Digital, 3. Gripped, 4. Belkins, 5. Kalungi, 6. Refine Labs, 7. Heinz Marketing, and 8. Cremarc.

RollWorks (now folded into the unified AdRoll ABM brand) targets B2B teams running account-based ad orchestration, and each alternative below fills a different piece of the gap buyers describe: full agency strategy and execution, outbound and appointment setting, SaaS-only GTM-as-a-service, or ABM consulting for teams that need process before more ad spend.

Picking the wrong partner after leaving RollWorks costs a quarter of ramp time and a reporting model that still stops at impressions instead of pipeline. The agencies below were evaluated on operator depth, pipeline accountability, pricing transparency, and verified review track record.

TL;DR

1. Directive Consulting: Best for high-ACV SaaS and fintech companies needing a full agency team to replace an in-house RollWorks operator
2. PipeRocket Digital: Best for B2B SaaS companies wanting SEO and paid demand generation reported at the MQL, CAC, and pipeline level
3. Gripped: Best for £2M-£50M ARR B2B SaaS and tech companies wanting a run strategy and execution team over a self-serve platform
4. Belkins: Best for teams missing RollWorks’ sales-engagement layer and needing outbound and appointment-setting execution
5. Kalungi: Best for SaaS-only companies wanting a fractional CMO plus execution team as the operator RollWorks buyers say they’re missing
6. Refine Labs: Best for $50MM-plus ARR SaaS companies rethinking demand measurement beyond MQL volume
7. Heinz Marketing: Best for teams whose RollWorks problem is marketing-to-sales process alignment rather than ad execution
8. Cremarc: Best for enterprise tech B2B with EMEA-weighted account lists needing a dedicated ABM service line

Top 8 RollWorks Alternatives at a Glance

How We Chose These RollWorks Alternatives?

We pulled verified Clutch ratings directly from live profiles, used FeaturedCustomers reference data where Clutch review counts were zero, and opened every agency’s homepage and pricing page to confirm named clients and case-study figures. Buyer commentary on RollWorks itself, cited above, comes from G2 review synthesis describing the platform’s “needs a dedicated operator” complaint.

For this list, we weighted Operator Depth and Pipeline Accountability most heavily. RollWorks buyers rarely leave because the ad tech is broken; they leave because the platform assumes an in-house ABM operator exists, and most mid-market teams don’t have one.

For the full process, every source we use, what disqualifies an agency, our conflict-of-interest handling, and our corrections policy, read our research methodology and editorial policy .

Detailed Comparison

1. Directive Consulting

Best for: High-ACV SaaS and fintech companies with multi-quarter sales cycles needing a full team to run demand generation

Directive Consulting supplies a full team of strategists, SEO, paid, and content specialists, the exact resourcing RollWorks buyers say they lack when a platform alone requires someone dedicated to owning it internally.

At a Glance

Differentiator: Directive’s Customer Generation methodology ties every channel to cost-per-customer, not cost-per-lead. A proprietary Pulse competitive intelligence tool and certified HubSpot partnership round out the toolset RollWorks doesn’t provide on its own.

• Broader channel mix (SEO, paid, content) than an ABM-ad-only platform
• Full strategy-through-execution team replaces the need for an in-house RollWorks operator
• Certified HubSpot Solutions Partner with a named B2B SaaS client roster

Proof point: iCIMS’ Senior Manager of Digital Experience and Performance called Directive “the strongest agency I’ve worked with to date,” a sentiment echoed across the agency’s 56 verified Clutch reviews (source ).

Limitation: Reviewers cite slower-than-expected execution speed at times and account-team turnover during scaling periods. Smaller-budget clients report less hands-on attention relative to retainer cost.

• No published rate card; engagements are quote-based
• The $399 DIY course is the only public price point on the site

Who it’s for: SaaS or fintech companies with an established sales motion who need a full agency team rather than a self-serve ad platform.

Who it’s NOT for: Teams whose only gap is ABM ad orchestration and who don’t need SEO, content, or broader channel strategy alongside it.

Editor’s read: We’d point a RollWorks buyer here first if the actual gap is “we have no team,” not just “we have no ad platform features.”

Pricing Breakdown

Directive doesn’t publish a standard rate card. Full-service engagements are quote-based, with only a $399 DIY “Customer Generation Playbook” course listed publicly, as of July 2026.

What Users Say

Love: Feels like an internal team

Clutch reviewers describe Directive becoming an extension of the marketing function rather than an outside vendor (source ).

• “This is the strongest agency I’ve worked with to date, and I would recommend them to anyone.” Sr. Manager, Digital Experience and Performance, iCIMS (source )

Complain: Execution speed and account turnover

Some reviewers note slower-than-expected delivery timelines and account-team changes during Directive’s internal scaling periods (source ).

• Smaller-budget clients report comparatively less hands-on attention

Want a side-by-side? Read our PipeRocket vs Directive Consulting breakdown, or see the best Directive Consulting alternatives .

2. PipeRocket Digital

Best for: B2B SaaS companies wanting SEO and paid demand generation reported at the MQL, CAC, and pipeline level

Source: piperocket.digital · Screenshots captured May 2026

We built PipeRocket Digital as the operator layer RollWorks buyers say they’re missing, minus the ABM-ad-platform piece. We run SEO and paid in one retainer, with pipeline reporting from week four.

At a Glance

Differentiator: Senior strategists staff every account with no junior handoff. We report MQL count, CAC, and pipeline value from week four, the accountability layer that’s absent when a platform sits unmanaged.

• No markup on ad spend, no setup fee, retainers start at $3,000/mo
• SEO and paid run in one retainer so attribution doesn’t fall through a vendor gap
• 3-month minimum, then rolling, no long lock-in

Proof point: HyperVerge grew MQLs 3.5x with zero budget increase, generating 51 high-quality MQLs in three months. HyperStart cut cost per lead 73% while SQO volume doubled.

Limitation: We’re not an ABM platform replacement and don’t run account-based ad orchestration the way RollWorks does. Teams need a broader SEO and PPC demand engine, not a 1:1 ABM ad-tech swap.

• B2B SaaS only, no ecommerce or non-SaaS B2B
• Pre-PMF or pre-revenue teams aren’t a fit

Who it’s for: B2B SaaS teams pairing or replacing RollWorks with a broader organic and paid search demand engine rather than swapping one ABM platform for another.

Who it’s NOT for: Teams that specifically need account-based ad orchestration across display and social, the function RollWorks itself performs.

Editor’s read: We’re the right call when the real gap is “nobody owns pipeline reporting,” not when the gap is missing ABM ad-tech features.

Pricing Breakdown

Retainers start at $3,000/mo for a single-channel SEO or PPC engagement, scaling with scope. No markup on ad spend, as of July 2026.

What Users Say

Love: Pipeline reporting from week four

Clutch reviewers note we’re the first agency they’ve worked with that connects campaigns to pipeline and closed-won revenue (source ).

• “PipeRocket is exactly what HyperVerge needed to start our performance marketing efforts. Their experience and actionable strategies brought in 51 high-quality MQLs in just three months.” Anusha, Founding Member, HyperVerge (source )

Complain: Not an ABM platform swap

Some early-stage teams expect an ABM ad-orchestration replacement and need to be told upfront that our lane is SEO and PPC, not paid-ad account orchestration (source ).

• B2B SaaS only means non-SaaS buyers should look elsewhere

3. Gripped

Best for: B2B SaaS and tech companies at £2M-£50M ARR wanting a run strategy and execution team over a self-serve platform

Gripped works exclusively with B2B SaaS, AI, and tech companies and ties everything to pipeline, CAC, and LTV rather than vanity metrics, delivering the strategy layer RollWorks doesn’t supply on its own.

At a Glance

Differentiator: Gripped positions itself explicitly against “vanity metrics,” tying every engagement to pipeline, CAC, and LTV for companies doing £2M-£50M ARR, similar pipeline focus to RollWorks’ target buyer but delivered as a run team, not a self-serve tool.

• Exclusively B2B SaaS/AI/tech, no generalist client mix
• Pipeline-first reporting philosophy baked into every engagement
• Named case studies with reported pipeline and revenue figures

Proof point: Crownpeak generated £1.3M pipeline in one quarter through Gripped’s program, and Nexstor reported a £2M return from £60K spend (source ).

Limitation: A smaller team (10-49 people) may lack bench depth for very large multi-region ABM programs, and the agency is UK-based, so US buyers should confirm timezone overlap.

• No pricing published on the site
• Case study figures are self-reported in GBP, requiring currency conversion for US buyers

Who it’s for: B2B SaaS companies at £2M-£50M ARR wanting a pipeline-obsessed strategy and execution partner instead of a self-serve ABM platform.

Who it’s NOT for: Very large enterprise programs needing multi-region execution bench depth beyond a 10-49 person team.

Editor’s read: Gripped reads like the closest philosophical match to what a RollWorks buyer wanted from the platform, just delivered by people instead of software.

Pricing Breakdown

Gripped doesn’t publish pricing. Engagements are sized to companies doing £2M-£50M ARR, with no specific retainer figures published by the agency itself, as of July 2026.

What Users Say

Love: Market understanding

Clutch reviewers describe Gripped as understanding their market and differentiation deeply (source ).

• “They understand our market and how we can differentiate.” Head of Marketing, Espria Ltd (source )

Complain: Team size limits scale

Buyers running very large or multi-region programs should confirm bench depth before committing given the 10-49 person team size (source ).

• UK timezone overlap is a consideration for US-based buyers

4. Belkins

Best for: Teams missing RollWorks’ sales-engagement layer and needing outbound and appointment-setting execution

Belkins fills the “no native contact database for sales outreach” gap RollWorks reviewers specifically flag, running human-led outbound and appointment setting at scale across email, LinkedIn, and calling.

At a Glance

Differentiator: Belkins runs 65% lead gen and 35% appointment setting as its core model, with ABM as one of several offered services alongside cold email, LinkedIn, and calling, directly filling the contact-database gap RollWorks lacks natively.

• Pay-per-appointment options reported at $300-$800-plus per meeting
• Named enterprise clients including Autodesk and GE HealthCare
• 230 verified Clutch reviews, the largest review base on this list

Proof point: Terrascope generated $2.2M pipeline and 56 enterprise opportunities through Belkins’ outbound program, and GE HealthCare booked 135 in-person meetings over seven months (source: Belkins case studies ).

Limitation: Primary strength is outbound lead gen and appointment setting, not paid-ad ABM orchestration. Teams wanting RollWorks’ specific ad-execution muscle may need to pair Belkins with a paid media partner.

• Pricing not published on belkins.io directly; figures are third-party estimates
• Minimum project size reported around $10,000-plus

Who it’s for: Teams whose RollWorks gap is the sales-engagement layer, contact data, outreach, and appointment setting, rather than ad orchestration.

Who it’s NOT for: Buyers wanting RollWorks’ specific paid-ad execution muscle without pairing in a separate media partner.

Editor’s read: Belkins answers a different half of the RollWorks complaint than most entries here: the sales-side gap, not the ad-platform gap.

Pricing Breakdown

Belkins doesn’t publish pricing directly. Third-party estimates cite $2,000-$5,000/mo startup packages up to $5,000-$14,800-plus/mo full-service retainers, plus pay-per-appointment options at $300-$800-plus per meeting, as of July 2026.

What Users Say

Love: Outbound expertise

Clutch reviewers say Belkins deeply understands outbound sales and lead generation (source ).

• “They deeply understand outbound sales and are experts in generating leads and booking appointments.” Marketing Lead, IT Services Company (source )

Complain: Not an ad-execution specialist

Teams wanting paid-ad ABM orchestration specifically will need a separate media partner alongside Belkins, since Belkins’ core model is outbound and appointment setting rather than paid-ad execution (source ).

• Pricing isn’t published directly, requiring a sales conversation to confirm fit

5. Kalungi

Best for: SaaS-only companies wanting a fractional CMO plus execution team as the operator RollWorks buyers say they’re missing

Source: kalungi.com · Screenshots captured May 2026

Kalungi positions itself as an outsourced marketing department for SaaS-only clients, supplying the operator directly as a service rather than leaving it to an in-house hire.

At a Glance

Differentiator: Kalungi tiers by ARR stage (Full-Service, Syntropy, T2D3) so SaaS companies at different growth stages get a matched operator model, directly answering the “platform alone needs an operator” complaint.

• SaaS-exclusive positioning, no generalist client mix
• Named results include CPGvision ($4.7M pipeline) and Patch (MQLs +1,500%)
• DIY $399 course available for teams not ready for a full engagement

Proof point: DataGuard reported MQLs up 330% and SocialLadder reported a 135% pipeline increase through Kalungi’s GTM-as-a-service model (source: Kalungi customers page ).

Limitation: Kalungi shows zero Clutch reviews as of this research pass despite public results claims. Social proof lives mainly on the agency’s own site and FeaturedCustomers rather than a third-party review platform.

• No exact dollar retainer figures published for its tiers
• Zero Clutch reviews means third-party verification is thinner than other entries here

Who it’s for: SaaS-only companies at any ARR stage wanting a fractional CMO plus execution team rather than an in-house ABM operator hire.

Who it’s NOT for: Buyers who need a thick, independently verified Clutch review trail to justify the vendor internally before signing.

Editor’s read: Kalungi’s model directly answers the RollWorks complaint on paper, but the lack of Clutch reviews means buyers should ask for direct reference calls before committing.

Pricing Breakdown

Kalungi tiers by ARR stage: Full-Service ($5-10MM ARR), Syntropy ($1-5MM ARR), T2D3 ($0-1MM ARR, DIY playbooks). No exact dollar figures are published, as of July 2026.

What Users Say

Love: Reported pipeline results

Named customer results on Kalungi’s site describe strong MQL and pipeline growth across multiple accounts (source ).

• CPGvision reports $4.7M in pipeline generated through Kalungi’s program (source )

Complain: No Clutch reviews to verify against

Buyers doing procurement due diligence find no third-party Clutch review trail to check claims against (source ).

• FeaturedCustomers lists 52 references but a confirmed star rating wasn’t independently verified in this pass

6. Refine Labs

Best for: $50MM-plus ARR SaaS companies rethinking demand measurement beyond MQL volume

Refine Labs built a “Demand Acceleration Framework” that moves B2B SaaS companies away from MQL-based lead gen toward buyer-journey-aligned demand generation, targeting the measurement philosophy gap some RollWorks buyers describe.

At a Glance

Also evaluating Cognism? See our Cognism alternatives breakdown.

Differentiator: Refine Labs works with 300-plus mid-market and enterprise SaaS companies at $50MM-plus ARR, reframing measurement away from MQL volume toward buyer-journey-aligned demand, a strategy-first answer to attribution complaints RollWorks buyers raise.

• Clari case study reports CAC down 67% and cost per SQO down 36% over nine months
• 300-plus SaaS companies served at enterprise scale
• Strategy-first positioning distinct from ad-execution-only platforms

Proof point: Clari’s nine-month engagement with Refine Labs produced a CAC reduction of 67%, cost per SQO down 36%, and deal conversion up 64% (source: refinelabs.com homepage ).

Limitation: Refine Labs targets larger $50MM-plus ARR SaaS companies specifically, an oversized fit for smaller teams leaving a RollWorks Starter-tier setup. Zero Clutch reviews as of this research pass.

• FeaturedCustomers fallback rating used since Clutch shows 0 reviews
• Not the right fit below $50MM ARR

Who it’s for: $50MM-plus ARR SaaS companies whose RollWorks frustration is measurement philosophy (MQL volume vs. real demand) rather than tooling gaps.

Who it’s NOT for: Smaller teams below $50MM ARR or those on a RollWorks Starter-tier setup looking for a like-for-like swap.

Editor’s read: Refine Labs is a strategy reset, not a platform swap, and that distinction matters before a smaller team signs on.

Pricing Breakdown

Refine Labs doesn’t publish pricing directly. A third-party estimate cites retainers starting around $8,000/mo for Series A-plus SaaS companies, not confirmed directly by the agency, as of July 2026.

What Users Say

Love: ROI that holds up over time

A FeaturedCustomers reference describes Refine Labs’ brand strategy consulting exceeding expectations, with ROI still showing a year after the engagement (source ).

• FeaturedCustomers lists 837 total reference ratings behind the agency’s 4.8/5 aggregate score

Complain: No Clutch review trail

Refine Labs shows 0 reviews on its Clutch profile, meaning procurement teams need to rely on FeaturedCustomers or direct references instead (source ).

• The FeaturedCustomers rating figure is an aggregate reference score, not a Clutch-style per-review rating

7. Heinz Marketing

Best for: Teams whose RollWorks problem is marketing-to-sales process alignment rather than ad execution

Heinz Marketing runs a “Predictable Pipeline Method” built on ABM strategy and RevOps alignment, a fit for buyers whose RollWorks problem is process, not platform features.

At a Glance

Differentiator: Heinz Marketing has run its Predictable Pipeline Method since 2008, making it the longest-established consultancy on this list, focused on marketing-and-sales handoff alignment rather than campaign execution.

• Long-established B2B GTM consultancy, operating since 2008
• Strategy and consulting-first model, not an execution-heavy shop
• Predictable Pipeline Method addresses process gaps RollWorks doesn’t solve

Proof point: A 2013-dated Clutch review from Adaptive Learning Environment’s Senior Marketing Director calls the team “very nimble, very responsive, and very affordable,” describing the engagement as performing “superbly” (source ).

Limitation: Reported here honestly: only 2 Clutch reviews exist, with the most recent dated 2013, and the team size (2-9 per Clutch) is small. This is a thin, dated social-proof base compared to other entries on this list.

• Only one independently verified named client in this research pass
• Third-party project cost estimates ($50,000-$100,000) aren’t confirmed on the company’s own site

Who it’s for: Teams whose RollWorks frustration centers on process, marketing-to-sales handoff and alignment, rather than ad execution or platform capability.

Who it’s NOT for: Buyers needing a thick, recent review trail or a larger execution team for campaign delivery at volume.

Editor’s read: We’d flag the thin review base honestly; Heinz fits a narrow process-alignment need, not a broad execution replacement for RollWorks.

Pricing Breakdown

Heinz Marketing doesn’t publish pricing directly. Third-party sources estimate project costs in the $50,000-$100,000 range for consulting engagements, not confirmed on the company’s own site, as of July 2026.

What Users Say

Love: Responsive and nimble team

The one verified Clutch reviewer describes the team as nimble, responsive, and affordable (source ).

• “They are very nimble, very responsive, and very affordable… They performed superbly.” Senior Marketing Director, Adaptive Learning Environment (source , dated 2013)

Complain: Thin, dated review base

With only 2 Clutch reviews and the most recent dated 2013, buyers have limited recent third-party evidence to evaluate current performance (source ).

• Team size of 2-9 per Clutch limits execution bandwidth for larger programs

8. Cremarc

Best for: Enterprise tech B2B with EMEA-weighted account lists needing a dedicated ABM service line

Cremarc is a UK-based, tech-sector-only B2B marketing agency offering account-based marketing as a named service line, a fit for RollWorks buyers with EMEA-weighted account lists.

At a Glance

Differentiator: Cremarc runs a dedicated account-based marketing service line for enterprise tech B2B, UK and EU-based, filling the regional and vertical gap for RollWorks buyers whose account lists skew EMEA rather than US-centric.

• Tech-sector-exclusive focus, not a generalist agency
• Named ABM service line on the company’s own site
• UK/EU delivery for EMEA-weighted enterprise accounts

Proof point: Cremarc lists named tech-sector clients including Inscope, SilverCloud, and Plentific on its own site, though independently verified outcome figures were not located in this research pass (source ).

Limitation: No independently verifiable star rating exists on any major review platform for Cremarc, no Clutch reviews found, and the FeaturedCustomers page returned a 404. Team size and exact founding year are also unverified beyond third-party listings.

• Buyers must rely on the agency’s own case studies rather than third-party-verified reviews
• Founding year and team size are unconfirmed on the company’s own site

Who it’s for: Enterprise tech B2B companies with EMEA-weighted account lists wanting a dedicated regional ABM service line.

Who it’s NOT for: Buyers who require an independently verified Clutch or FeaturedCustomers rating before signing, since neither exists for Cremarc currently.

Editor’s read: Cremarc is a narrow but real regional fit; the missing third-party rating means buyers should lean harder on direct reference checks here.

Pricing Breakdown

Cremarc does not publish pricing on its site. No third-party pricing estimates were located in this research pass, as of July 2026.

What Users Say

Love: Tech-sector specialization

Cremarc’s own site highlights named tech-sector clients across enterprise software categories, though third-party review commentary wasn’t located in this research pass (source ).

• Named clients include SilverCloud and Plentific in enterprise software and property-tech categories

Complain: No third-party rating to verify against

No Clutch reviews and a dead FeaturedCustomers link mean buyers can’t cross-check Cremarc’s claims against an independent review platform ([source: verification pass, July 2026]).

• Team size and founding year remain unconfirmed on the company’s own site

Frequently Asked Questions

Why do companies look for RollWorks alternatives?

Buyers cite needing a dedicated operator the platform lacks, pricing opacity, a mandatory ad-spend minimum, and no native contact database for outreach.

Is RollWorks worth it for a small marketing team?

RollWorks is capable ad-orchestration tooling, but reviewers say it needs a dedicated operator. Small teams without that role often need an agency to run it.

What is the best RollWorks alternative for B2B SaaS?

PipeRocket Digital for pipeline-tied SEO and paid, Directive Consulting for a full agency team, or Gripped for B2B SaaS run strategy at £2M-£50M ARR.

What is the best RollWorks alternative for outbound and appointment setting?

Belkins is the strongest match, running human-led outbound and appointment setting to fill the sales-engagement gap RollWorks reviewers flag as missing.

What is the cheapest RollWorks alternative?

Belkins’ pay-per-appointment option, reported around $300 to $800 per meeting, is the lowest verifiable entry point among the agencies on this list.

Should I hire an agency instead of RollWorks, or pair one with the platform?

Pair one if you need the ad tech plus a strategist to run it; replace RollWorks if your gap is broader demand generation, not ABM ad execution.

Does any RollWorks alternative include a dedicated in-house-style operator?

Kalungi and Directive Consulting both supply an operator or full team as the service, answering the “someone has to own this” complaint about RollWorks.

Update History

• July 6, 2026: Published.

Editor’s note: PipeRocket Digital is the publisher of this list. We rank ourselves at #2, applying the same published methodology we apply to every other agency; the top competitor takes the #1 slot.

Praveen Ravi Co-Founder, PipeRocket Digital

Praveen is a performance-driven marketing leader with over a decade of experience in paid acquisition and demand generation for B2B SaaS companies. As Co-Founder of PipeRocket Digital, he specializes in building high-ROI paid media strategies, scaling pipeline through data-driven experimentation, and aligning marketing efforts directly with revenue outcomes.

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