ClickFunnels vs Leadpages
Vignesh Sampath
Last updated on
Every agency in this list is independently scored against the same rubric: pricing transparency, pipeline attribution, B2B SaaS specialization, team structure, and verified Clutch / G2 reviews. No paid placements, no editorial swaps.
Learn more about our review methodology →
The short answer
ClickFunnels and Leadpages both help you build pages without a developer, but they’re not really competing for the same job. ClickFunnels (founded 2014, Eagle, Idaho) is an all-in-one funnel platform: pages, checkout with order bumps and upsells, email and SMS marketing, and course/membership delivery are all bundled from its $97/mo Launch plan. Leadpages (founded 2012, Minneapolis, Minnesota) is a focused landing-page and CRO tool: no native checkout or course delivery, but it adds Smart Traffic AI routing and built-in heatmaps that ClickFunnels doesn’t match, plus a genuinely low $10/mo entry point (HTML Pub Starter) if all you need is publishing. ClickFunnels leads on review volume and score across Capterra, the unverified-live G2 snippet, and TrustRadius; Leadpages counters with unmetered traffic on every plan and deeper conversion-optimization tooling. Both companies’ pricing pages and review-site figures were checked live on 7 August 2026, and the gaps are flagged rather than smoothed over below.
If you need checkout with order bumps and upsells, course or membership delivery, and bundled email/SMS marketing without stitching together separate tools, and you’re comfortable with a price that climbs as your contact list grows, ClickFunnels’ all-in-one scope at $97/mo Launch up to $5,997/yr Dominate is built for that job.
If you already have checkout, email, and course tools elsewhere and want dedicated conversion-optimization features (Smart Traffic AI routing, built-in heatmaps, auto-personalization) plus the option of a $10/mo publishing-only plan with no CRO features at all, Leadpages’ focused scope at $10/mo HTML Pub up to $399/mo Scale is the better fit.
At a glance
| ClickFunnels | Leadpages | |
|---|---|---|
| Founded | 2014, Boise, ID (Russell Brunson & Todd Dickerson); HQ now Eagle, ID | 2012, Minneapolis, MN (Clay Collins & Tracy Simmons) |
| Category | All-in-one funnel builder (pages + checkout + email/SMS + courses) | Landing-page builder + CRO suite (Smart Traffic, heatmaps) |
| Starting price | $97/mo (Launch, unlimited pages/traffic) | $10/mo (HTML Pub Starter, publishing only) or $99/mo (Grow, adds A/B testing) |
| Traffic caps | None, any plan | None, any plan |
| Native checkout | ✓ (order bumps, upsells) | ✕ (no checkout/e-commerce tooling) |
| Capterra rating | 4.5/5 (666 reviews) | 4.5/5 (302 reviews) |
| Best for | Solo creators, coaches, course sellers, info-product marketers | SMBs, performance marketers, agencies, e-commerce/SaaS lead-gen teams |
Vendor profile
ClickFunnels
ClickFunnels was founded in 2014 in Boise, Idaho as Etison LLC by Russell Brunson and Todd Dickerson, per the company’s own blog post on its history; Dickerson built the platform while Brunson focused on strategy and marketing. The company’s official HQ moved to Eagle, Idaho by 2016. Dave Woodward has served as CEO since 2015, with Brunson and Dickerson remaining co-founders. LinkedIn lists the team at 51-200 employees. ClickFunnels’ product bundles a funnel and landing-page builder, checkout with order bumps and upsells, email and SMS marketing, course/membership delivery (branded FunnelFlix), light e-commerce, and a basic CRM, all sold as one platform aimed at solo entrepreneurs, coaches, and course creators. Its own homepage cites a blended “4.8-star, 1,643 reviews” figure that isn’t tied to any single named review platform, so it’s treated here as a marketing claim rather than a sourced rating. ClickFunnels’ “Two Comma Club” and “2CCX” awards are its own self-administered recognition program for users who cross $1M or $10M in single-funnel sales, not third-party industry recognition, and no verified external award or certification surfaced in this research pass.
- Vendor
- ClickFunnels (clickfunnels.com)
- Founded
- 2014, Boise/Eagle, Idaho (Russell Brunson & Todd Dickerson; CEO Dave Woodward since 2015)
- HQ
- Eagle, Idaho
- Team size
- 51-200 employees per LinkedIn
- Notable users
- Trent Shelton, Pace Morby, Ted Harty, and other individual creators/coaches (no enterprise B2B case studies published)
- Public rating
- 4.5/5 (666 reviews) on Capterra, live-verified; 4.6/5 (about 412-413 reviews) on G2 and a disputed 7.6-8.2/10 (about 125 reviews) on TrustRadius per search-indexed snippets, both unverified live (direct fetch returned HTTP 403)
Leadpages
Leadpages was founded in 2012 in Minneapolis, Minnesota by Clay Collins and Tracy Simmons, shipping its first product in January 2013. The company, operating as Avenue 81, Inc. dba Leadpages, was acquired by Redbrick, a Victoria, BC-based portfolio of digital companies, on 2 March 2020 and continues to run independently under the Leadpages brand. Clay Collins later departed to found Nomics; John Tedesco, a former COO, succeeded him as CEO. LinkedIn lists an 11-50 employee band, while third-party estimators (Tracxn, PitchBook, LeadIQ) put the figure closer to 39-46, a discrepancy that hasn’t resolved to one number. Leadpages’ product covers an AI-assisted landing-page builder plus a dedicated CRO suite: manual A/B testing, Smart Traffic AI visitor routing, heatmaps, auto-personalization, dynamic text replacement, and lead/IP enrichment. Leadpages self-reports “4.6/5 on G2” and “9.1 on Capterra” on its own homepage, figures that don’t match the externally sourced G2 snippet (4.3/5) or Capterra’s actual 5-point scale, an inconsistency on Leadpages’ own site that this page doesn’t resolve. No third-party award or formal certification surfaced in this research pass.
- Vendor
- Leadpages (leadpages.com)
- Founded
- 2012, Minneapolis, MN (Clay Collins & Tracy Simmons); acquired by Redbrick in 2020; CEO John Tedesco
- HQ
- Minneapolis, Minnesota
- Team size
- 11-50 per LinkedIn vs. 39-46 per Tracxn/PitchBook/LeadIQ, unresolved discrepancy
- Notable users
- Dan Henry (real-estate funnel case study, confirmed live on Leadpages’ own blog); no other named client re-verified in this pass
- Public rating
- 4.5/5 (302 reviews) on Capterra, live-verified; 4.3/5 (231 reviews) on G2 and 5.6/10 (98 reviews) on TrustRadius per search-indexed snippets, both unverified live (direct fetch returned HTTP 403)
Pricing: what you'll actually pay
Both companies publish self-serve pricing, verified live on 7 August 2026. ClickFunnels’ price climbs quickly with contact-list size; Leadpages sells two separate product lines, so its true entry price depends on whether you need CRO features at all.
| ClickFunnels | Leadpages | |
|---|---|---|
| Cheapest published plan | $97/mo (Launch, billed monthly; $81/mo annual), 10K contacts | $10/mo (HTML Pub Starter, publishing only, 5 pages) |
| Cheapest CRO-capable plan | $97/mo (Launch includes basic A/B testing) | $99/mo (Grow, manual A/B testing; no Smart Traffic yet) |
| Mid tier | $197/mo (Scale, Most Popular; 75K contacts, 5 workspaces) | $199/mo (Optimize, Most Popular; adds Smart Traffic AI, heatmaps) |
| Top published tier | $297/mo (Optimize; 150K contacts) or $5,997/yr annual-only Dominate (400K contacts) | $399/mo (Scale; full auto-optimization loop, 25 integrations, 10 seats) |
| Traffic/visitor caps | None, any plan | None, any plan |
| Annual discount | Roughly 17% off monthly (e.g. Launch: $97 to $81/mo) | 20% off monthly, all plans; a limited-time 50%-off-first-month promo was also live on Grow and Optimize on 7 August 2026 |
| Free trial | 14 days, plus a 30-day money-back guarantee | 7 days, full features, card required, no charge until day 7 |
Capability comparison
The core split is scope. ClickFunnels bundles the whole funnel, including checkout and courses; Leadpages stays focused on the page and the conversion-optimization layer around it. Neither wins every row: Leadpages beats ClickFunnels on dedicated CRO tooling and heatmaps, and ClickFunnels beats Leadpages on everything that isn’t the page itself.
| Service | ClickFunnels | Leadpages |
|---|---|---|
| Funnel/checkout builder with order bumps and upsells | ✓ (core feature) | ✕ (no checkout/e-commerce tooling) |
| Landing pages, unlimited on every plan | ✓ | ✓ |
| Unmetered visitor traffic, any plan | ✓ | ✓ |
| Email + SMS marketing automation, bundled | ✓ (tiered by contact/send volume) | ✕ (relies on integrations) |
| Course/membership delivery (native) | ✓ (FunnelFlix-style, tiered 3-20 courses) | ✕ |
| A/B testing | Partial (basic, bundled as a secondary feature) | ✓ (manual from Grow $99/mo; AI-driven Smart Traffic from Optimize $199/mo) |
| Built-in heatmaps | ✕ | ✓ (from Optimize $199/mo) |
| AI-driven visitor/traffic routing | ✕ | ✓ (Smart Traffic, from Optimize $199/mo) |
| Lead/IP enrichment | ✕ (not published as a feature) | Partial (from Grow, volume-tiered) |
| CRM / pipeline tracking | Partial (light CRM bundled) | ✕ (not a dedicated feature) |
| Low-cost publishing-only entry tier | ✕ (nothing below $97/mo) | ✓ ($10/mo HTML Pub Starter, no CRO features) |
Decision matrix - who fits which side
| Criterion | ClickFunnels | Leadpages |
|---|---|---|
| Need native checkout, order bumps, and upsells bundled in | ✓ | ✕ |
| Need dedicated AI-driven traffic routing (Smart Traffic) | ✕ | ✓ |
| Want course/membership delivery built in | ✓ | ✕ |
| Need the lowest possible entry price for basic publishing | ✕ | ✓ |
| Want built-in heatmaps | ✕ | ✓ |
| Want a full email/SMS marketing engine bundled | ✓ | ✕ |
| Want dedicated CRO depth over broad funnel features | ✕ | ✓ |
| Want the highest published review volume and score | ✓ | ~ |
| Need unmetered traffic on every plan | ✓ | ✓ |
| Want pricing that scales with pages, not contact-list size | ~ | ✓ |
| Want a self-administered community/rewards program alongside the tool | ✓ | ✕ |
| Want the longer analytics-retention window at a comparable tier | ✕ | ✓ |
Check = clear edge. Tilde = capable but not the stronger pick. Cross = outside the model.
Strengths & tradeoffs
Both tools do the job they’re built for competently, and neither wins across the board. A comparison that only shows one side winning is marketing, not analysis, so the rows below include where Leadpages beats ClickFunnels and vice versa.
| Axis | ClickFunnels | Leadpages |
|---|---|---|
| Overall scope | All-in-one: pages, checkout, email/SMS, courses, light CRM | Focused: pages and CRO only; relies on integrations for everything else |
| Checkout / e-commerce | Native order bumps and upsells, from the cheapest plan | None; not a checkout or e-commerce tool |
| CRO depth | Basic A/B testing, bundled as a secondary feature | Manual A/B testing plus Smart Traffic AI routing and heatmaps, purpose-built |
| Course/membership delivery | Native, FunnelFlix-style, tiered 3-20 courses | Not offered |
| Email/SMS marketing | Bundled, tiered by contact/send volume | Not offered natively; integrations only |
| Entry pricing | $97/mo floor, no tier below that | $10/mo publishing-only floor; $99/mo for the cheapest CRO-capable plan |
| Pricing driver | Contact-list and email-send volume (price roughly doubles Launch to Scale) | Page count and feature tier, not contact volume |
| Traffic/visitor caps | None, any plan | None, any plan |
| Capterra rating | 4.5/5, 666 reviews (live-verified) | 4.5/5, 302 reviews (live-verified) |
| G2 / TrustRadius (snippet, unverified live) | 4.6/5 (about 412-413 reviews) / 7.6-8.2/10, snippets conflict (about 125 reviews) | 4.3/5 (231 reviews) / 5.6/10 (98 reviews) |
| Team/company scale | 51-200 employees per LinkedIn; larger, more established creator ecosystem | 11-50 (LinkedIn) to 39-46 (Tracxn/PitchBook) employees, figures unresolved |
| Self-reported homepage stats | Blended “4.8-star, 1,643 reviews” not tied to a named platform | “4.6/5 G2” and “9.1 Capterra” that don’t match externally sourced figures |
Ratings & track record
| Metric | ClickFunnels | Leadpages |
|---|---|---|
| Capterra (live-verified) | 4.5/5, 666 reviews | 4.5/5, 302 reviews |
| G2 (search snippet, unverified live) | 4.6/5, 413 reviews | 4.3/5, 231 reviews |
| TrustRadius (search snippet, unverified live) | 7.6-8.2/10 (snippets conflict), about 125 reviews | 5.6/10, 98 reviews |
| Founded | 2014 | 2012 |
| Ownership | Independent (Brunson & Dickerson co-founders; Woodward CEO since 2015) | Acquired by Redbrick in 2020; John Tedesco CEO |
| Notable signal | “Two Comma Club” is a self-administered community award, not third-party recognition | Self-reported homepage ratings (4.6/5 G2, 9.1 Capterra) conflict with externally sourced figures |
Both companies’ G2 and TrustRadius review pages returned HTTP 403 on direct fetch, so the four figures above come from search-indexed snippets rather than a confirmed live screenshot, and both should be re-checked before you rely on them for a purchase decision. Capterra is the one platform independently confirmed live for both tools on 7 August 2026, and on that platform the two land at the same 4.5/5 score, with ClickFunnels carrying more than double the review volume (666 vs. 302). The bigger gap shows up on TrustRadius, where ClickFunnels sits well ahead of Leadpages’ 5.6/10, the largest spread of any platform checked; note that indexed snippets for ClickFunnels’ TrustRadius score disagree with each other (7.6, 7.7, and 8.2 out of 10 all appear), so treat the exact number as unsettled even though the direction of the gap is consistent. Neither company has a verified third-party award or formal certification (SOC 2, ISO, or similar) surfaced in this research pass; ClickFunnels’ “Two Comma Club” is its own internal recognition program, not external validation. For a wider view of the category, see our roundup of the best landing page builders for SaaS .
Both tools’ data is sourced from publicly available information, verified against vendor pricing pages, vendor blogs, and third-party review profiles on 7 August 2026. Direct G2 and TrustRadius review-page fetches returned HTTP 403 for both vendors; the ratings above come from search-indexed snippets and should be re-checked live before relying on them. Leadpages’ team size and its own self-reported homepage ratings show discrepancies against external sources, flagged above rather than resolved to a single number. This comparison is independent; we take no affiliate or referral fees from either vendor.
Frequently asked questions
What is the difference between ClickFunnels and Leadpages?
Is ClickFunnels better than Leadpages?
Which is cheaper, ClickFunnels or Leadpages?
Does either tool include checkout, email marketing, or course delivery?
Which tool has the better third-party rating?
Where can I find more options beyond ClickFunnels and Leadpages?
Sources and references
- ClickFunnels homepage (accessed August 2026)
- ClickFunnels pricing (accessed August 2026)
- Capterra: ClickFunnels reviews (accessed August 2026)
- G2: ClickFunnels reviews (accessed August 2026)
- TrustRadius: ClickFunnels reviews (accessed August 2026)
- ClickFunnels: "Etison LLC" company history (accessed August 2026)
- ClickFunnels locations (accessed August 2026)
- Leadpages homepage (accessed August 2026)
- Leadpages pricing (accessed August 2026)
- Capterra: Leadpages reviews (accessed August 2026)
- G2: Leadpages reviews (accessed August 2026)
- TrustRadius: Leadpages reviews (accessed August 2026)
- BusinessWire: Leadpages acquired by Redbrick (accessed August 2026)
- PRWeb: Leadpages names John Tedesco CEO (accessed August 2026)
- Star Tribune: Leadpages CEO Clay Collins profile (accessed August 2026)
- Leadpages: Dan Henry real-estate case study (accessed August 2026)
- Leadpages case studies hub (accessed August 2026)
Want an outside opinion before you commit?
This comparison is independent — we don't take referral fees from either agency. If you'd like a second read from a B2B SaaS specialist on which fits your stage, PipeRocket is happy to give you an honest one. No obligation.
Book Free Audit