SE Ranking vs Moz Pro
Omar Sheriff
Last updated on
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The short answer
SE Ranking and Moz Pro are both all-in-one SEO platforms, but they were built two decades apart and it shows in what each one optimizes for. Moz launched in 2004 as SEOmoz and invented Domain Authority, the metric that became an industry-wide shorthand for link-based site strength; it still ships one of the category’s largest link indexes (roughly 44-45.5 trillion links) and the free MozBar extension with 900,000+ Chrome users. SE Ranking launched later (2013 per its own about page, though a third-party source cites 2012) as a bootstrapped, budget-priced alternative that bundles rank tracking, site audits, PPC research, content tools, white-label agency reporting, and a dedicated AI Search Toolkit for tracking visibility inside AI Overviews and chat answers. Its headline price is higher than Moz’s ($103.20/mo for Core versus $79/mo for Moz’s comparable Standard tier, both annual), but it bundles materially more capacity per dollar: 2,000 daily-refreshed keywords and 10 projects against Moz Standard’s 10 campaigns and roughly 1,500 keywords (a third-party figure that other trackers put as low as 300), plus PPC, content, and AI-search tooling Moz does not offer at any tier. Neither vendor’s pricing page nor G2 review page could be fetched directly for this research pass (Moz blocks bots outright; both G2 pages return HTTP 403), so several figures below are flagged as cross-verified via search snapshots or third-party aggregators rather than a first-hand fetch.
If you want more tracked keywords and projects per dollar, need bundled PPC research and content tools instead of a separate subscription, want built-in white-label client reporting, and need AI Overview / chat-search visibility tracking that Moz has not confirmed shipping in 2026, SE Ranking’s Core plan starts at $103.20/mo (annual) with a 14-day no-card trial.
If your clients or stakeholders expect Domain Authority as a recognizable credibility metric, you want access to one of the largest link indexes in the category, or you value MozBar’s free in-browser DA/PA lookups and Moz’s two-decade-plus brand history and educational content, Moz Pro starts at $39/mo (Starter, annual) though its most comparable feature tier runs closer to $79/mo (Standard, annual).
At a glance
| SE Ranking | Moz Pro | |
|---|---|---|
| Founded | 2013 per company (Latka cites 2012) | 2004 as SEOmoz (rebranded Moz in 2013) |
| Category | All-in-one SEO + PPC + AI search tracking | All-in-one SEO, best known for Domain Authority |
| Starting price | $103.20/mo (Core, annual) / $129/mo monthly | $39/mo (Starter, annual) / $49/mo monthly |
| Link/backlink index | ~1.9 billion backlink profiles tracked | ~44-45.5 trillion links indexed |
| Public rating | 4.7/5 (297 reviews), Capterra | 4.5/5 (350 reviews), Capterra |
| Ownership | Bootstrapped, no VC funding disclosed | Acquired by iContact Marketing Corp. / J2 Global (now Ziff Davis), 2021 |
| Best for | Budget-conscious agencies wanting bundled PPC/content/AI tracking | Buyers who need Domain Authority as a client-facing metric |
Vendor profile
SE Ranking
SE Ranking (SE Ranking Ltd.) is a bootstrapped, self-funded platform led by CEO/founder Viktar Kuushynau and co-founder/CPO Alex Dymovich. Its own about page states the company originated in 2013 as an internal tool for an in-house SEO team before its commercial launch, while a third-party data provider (Latka) cites 2012, a discrepancy this comparison flags rather than resolves. HQ is a similar story: SE Ranking’s own page lists London, England as its operational HQ with hub offices in Kyiv, Wroclaw, and Warsaw, while Latka lists Wilmington, Delaware, USA, which reads more like a US business registration address than a working office. Latka also reports roughly $35M in annual revenue for 2024 (up from $11.9M in 2023), entirely self-funded with no external VC disclosed. The company says it serves over 1 million users and 40,000+ agencies across 150+ countries, backed by a data footprint of 188 country databases, 4.2 billion keywords, and 1.9 billion tracked backlink profiles. The product bundles rank tracking, site audit, keyword research, backlink monitoring, on-page/content tools, an AI content writer, PPC research, white-label reporting, and a dedicated AI Search Toolkit for AI Overview and chat-search visibility.
- Vendor
- SE Ranking (SE Ranking Ltd.), seranking.com
- Founded
- 2013 per SE Ranking’s own about page; Latka (third-party) cites 2012 (flagged conflict)
- HQ
- London, England per company; Latka cites Wilmington, Delaware (likely a registration address, flagged conflict)
- Team size
- 150+ per company page; 215 per Latka; ~242 per LeadIQ (May 2026), varies by source
- Revenue
- ~$35M ARR (2024), up from $11.9M (2023); bootstrapped, no VC funding disclosed (Latka)
- Public rating
- 4.7/5 (297 reviews), Capterra; G2 figures conflict across sources and returned HTTP 403 to direct fetch; Trustpilot 4/5 (704 reviews, search-verified)
Moz Pro
Moz launched in 2004 as “SEOmoz,” an SEO consulting firm and blog run by Rand Fishkin and Gillian Muessig (a mother-son team), before pivoting to software with the 2007 launch of SEOmoz Pro and rebranding to Moz in May 2013. Fishkin stepped down as CEO in January 2014 and fully departed the company in February 2018. Moz, Inc. was acquired by iContact Marketing Corp., a subsidiary of J2 Global (now Ziff Davis), in June 2021. The company is headquartered in Seattle, Washington, with 353 total employees per BuiltIn Seattle. Moz is best known for inventing Domain Authority (DA), a link-based authority score that became an industry-wide shorthand referenced even by teams that use other platforms, backed by a Link Explorer index cited at roughly 44-45.5 trillion links from about 1 billion domains, one of the largest in the category. The free MozBar browser extension shows DA, Page Authority, and Brand Authority in-browser and has 900,000+ users on the Chrome Web Store. Moz’s own homepage and pricing pages block automated fetches, so every fact here is cross-verified through third-party sources rather than a direct Moz-hosted fetch; confirm live before publishing anything time-sensitive.
- Vendor
- Moz, Inc. (moz.com); acquired by iContact Marketing Corp./J2 Global (now Ziff Davis), June 2021
- Founded
- 2004 as SEOmoz (Rand Fishkin, Gillian Muessig); rebranded Moz in May 2013
- HQ
- Seattle, Washington, USA
- Team size
- 353 total employees per BuiltIn Seattle
- Notable
- Invented Domain Authority; MozBar has 900,000+ Chrome Web Store users; Moz Local sold as a separate add-on product
- Public rating
- 4.5/5 (350 reviews), Capterra; ~4.3/5 (~606-608 reviews), G2, cross-verified via search snapshots (direct fetch returned HTTP 403)
Pricing: what you'll actually pay
SE Ranking’s pricing is verified live on its own pricing page as of August 2026. Moz’s pricing page blocks automated fetches, so its figures come from third-party trackers cross-verified against each other; two of them disagree on per-plan keyword caps, so treat Moz’s exact capacity numbers as directional rather than confirmed.
| SE Ranking | Moz Pro | |
|---|---|---|
| Starting price | $103.20/mo (Core, annual) / $129/mo monthly | $39/mo (Starter, annual) / $49/mo monthly |
| Comparable full tier | $103.20/mo (Core): 10 projects, 2,000 daily keywords, 100 AI prompts/day | $79/mo (Standard, annual): ~300-1,500 keywords depending on source |
| Mid tier | $223.20/mo (Growth, annual): 30 projects, 5,000 daily keywords | $143/mo (Medium, annual) |
| Top self-serve tier | Enterprise: custom / demo-gated | $239/mo (Large/Premium, annual) |
| Add-ons | Agency Pack +$69/mo, AI Search Toolkit +$71.20/mo, API from +$45/mo (all annual) | Moz Local sold as a separate add-on product; price not itemized in this research |
| Free trial | 14 days, fully functional, no credit card required | 30 days per most sources; one 2026 source says 7 days. Credit card required |
| Reported actual spend | Not itemized in third-party purchase data found for this comparison | ~$1,794/year median per customer, based on 110 aggregated purchases (single-source, directional) |
| Setup fee | Not listed | Not listed |
Capability comparison
Both platforms cover the core SEO job: rank tracking, site audits, and backlink data. The gaps show up in bundled adjacent tooling, authority metrics, and how each vendor has kept up with AI-search visibility tracking. SE Ranking wins on bundled PPC/content tools, agency white-labeling, and AI Overview tracking; Moz wins on link-index scale, Domain Authority, and a free browser utility with a large installed base.
| Service | SE Ranking | Moz Pro |
|---|---|---|
| Comparable full-feature entry tier | $103.20/mo (Core: 2,000 daily keywords, 10 projects) | $79/mo (Standard: ~300-1,500 keywords depending on source) |
| Backlink/link index size | ~1.9 billion backlink profiles tracked | ~44-45.5 trillion links from ~1 billion domains |
| Proprietary authority metric | None; relies on standard metrics plus toxicity scoring | Domain Authority (DA), industry-standard shorthand |
| AI search visibility tracking | ✓ Dedicated AI Search Toolkit (AI Overviews, chat answers) | Not confirmed for 2026 (unverified) |
| PPC research tools | ✓ Bundled | ✕ Not offered (organic-SEO focused) |
| White-label / agency reporting | ✓ Built in; Agency Pack add-on for more | Limited; no dedicated white-label reporting suite |
| Free browser extension | Not confirmed as a standalone free tool | ✓ MozBar, 900,000+ Chrome Web Store users |
| Local SEO tooling | ✓ Built-in local rank tracking and GBP monitoring | Moz Local sold as a separate add-on product |
| Historical ranking data | ✓ Back to 2020 on higher tiers | Not confirmed |
| Free trial | 14 days, no credit card required | 30 days per most sources; one 2026 source says 7 days. Credit card required |
| Content/on-page tools | ✓ AI content writer, plagiarism checker, on-page tools bundled | Keyword Explorer Priority Score; not a full content suite |
Decision matrix - who fits which side
| Criterion | SE Ranking | Moz Pro |
|---|---|---|
| Tightest budget, lowest headline entry price | ✕ | ✓ |
| Best value per dollar at a comparable full-feature tier | ✓ | ✕ |
| Need Domain Authority as a client-facing metric | ✕ | ✓ |
| Need the largest possible link index | ✕ | ✓ |
| Want bundled PPC research tools | ✓ | ✕ |
| Need AI Overview / chat-search visibility tracking | ✓ | ✕ |
| Want built-in white-label agency reporting | ✓ | ✕ |
| Want a free browser extension with a large install base | ✕ | ✓ |
| Need dedicated local SEO tooling built into the core plan | ✓ | ✕ |
| Want a no-credit-card free trial | ✓ | ✕ |
| Value brand longevity and educational resources | ~ | ✓ |
| Want named, publicly documented case studies | ~ | ~ |
| Want the higher Capterra rating | ✓ | ~ |
Check = clear edge. Tilde = capable but not the stronger pick. Cross = outside the model.
Strengths & tradeoffs
Both platforms handle the core SEO workflow competently. The real differences are bundled adjacent tooling, authority-metric recognition, and how up to date each vendor is on AI-search tracking, and each side wins rows the other does not.
| Axis | SE Ranking | Moz Pro |
|---|---|---|
| Pricing/value | $103.20/mo (Core, annual) for 2,000 daily keywords and 10 projects; cheaper per tracked keyword | $39/mo headline (Starter, 5 campaigns / 300 keywords); Standard at $79/mo annual undercuts SE Ranking’s Core on absolute price by roughly 23% |
| Backlink/link index scale | ~1.9 billion backlink profiles tracked | ~44-45.5 trillion links from ~1 billion domains; one of the category’s largest indexes |
| Authority metric | None; relies on standard metrics plus its own toxicity scoring | Domain Authority (DA), the industry-standard shorthand it invented |
| AI search visibility | Dedicated AI Search Toolkit for AI Overviews and chat answers | Not confirmed for 2026 (unverified in this research pass) |
| PPC & content tooling | PPC research, AI content writer, and plagiarism checker bundled | Organic-SEO focused only; no PPC research tools |
| Agency/white-label features | Built-in white-label reporting; Agency Pack add-on for more | No dedicated white-label reporting suite |
| Local SEO | Built-in local rank tracking and Google Business Profile monitoring | Moz Local sold as a separate add-on product |
| Free tools/browser extension | No standalone free browser tool confirmed | MozBar, free, 900,000+ Chrome Web Store users, though it rates only 3.3/5 there across ~2.5K ratings |
| Brand longevity & education | Founded 2013 (per company); newer entrant to the category | Founded 2004 as SEOmoz; Moz Academy and Beginner’s Guide to SEO are long-standing industry references |
| Named case studies | No large enterprise case studies surfaced; social proof leans on agency and practitioner testimonials (e.g., Aleyda Solis, Dana DiTomaso) | Reported case studies (Tinuiti, Coalmarch) sourced via third-party aggregators, not a Moz-hosted page (treat as reported, not confirmed) |
| Free trial terms | 14 days, no credit card required | 30 days per costbench and Demand Sage; one 2026 source (checkthat.ai) says 7 days. Credit card required either way |
| Company-facts consistency | Founding year (2012 vs 2013) and HQ (Delaware vs London) both disputed across sources | Own pricing/homepage block automated fetches entirely; per-tier keyword caps disagree across third-party trackers |
| Third-party rating (Capterra) | 4.7/5 (297 reviews) | 4.5/5 (350 reviews) |
| Support reputation | Repeatedly cited by Capterra reviewers as responsive and helpful | Mixed: some Capterra reviewers cite billing/refund friction |
Ratings & track record
| Metric | SE Ranking | Moz Pro |
|---|---|---|
| Capterra rating | 4.7/5 (297 reviews) | 4.5/5 (350 reviews) |
| G2 rating (as reported) | ~4.7-4.8/5, review count conflicts across sources (~1,200-2,396) | ~4.3/5 (~606-608 reviews) |
| Trustpilot | 4/5, 704 reviews (search-verified snapshot) | Not itemized in this research |
| Founded | 2013 per company (2012 per Latka) | 2004 as SEOmoz |
| Ownership | Bootstrapped, no VC funding disclosed; ~$35M ARR (2024) | Acquired by iContact Marketing Corp./J2 Global (now Ziff Davis), June 2021 |
| Notable signal | 1M+ users, 40,000+ agencies across 150+ countries (company-reported) | Invented Domain Authority; MozBar has 900,000+ Chrome Web Store users |
Both vendors’ G2 review pages returned HTTP 403 on direct fetch, so every G2 figure above comes from search-indexed snapshots rather than a first-hand confirmed screenshot, and both should be re-checked live before you rely on them. Capterra is the most directly verifiable rating for both tools in this research pass: SE Ranking edges Moz Pro there, 4.7/5 across 297 reviews versus 4.5/5 across 350 reviews. Moz’s own homepage and pricing pages block automated fetches entirely, which is unusual for a vendor this established, so every Moz fact in this comparison is cross-verified through third-party aggregators rather than pulled directly from moz.com; confirm anything time-sensitive live before you rely on it. For a wider view of the category, see our roundup of the best backlink analysis tools .
Both tools’ data is sourced from publicly available information, verified against SE Ranking’s own pricing and about pages and against third-party aggregators for Moz (whose site blocks automated fetches), as of 7 August 2026. Direct G2 review-page fetches returned HTTP 403 for both vendors; the ratings above come from search-indexed snapshots and should be re-checked live before relying on them. Founding year and HQ figures are flagged where sources disagree rather than resolved to a single number. This comparison is independent; we take no affiliate or referral fees from either vendor.
Frequently asked questions
What is the difference between SE Ranking and Moz Pro?
Is SE Ranking better than Moz Pro?
Which is cheaper, SE Ranking or Moz Pro?
Does either tool offer Domain Authority or a comparable metric?
Which tool tracks AI search visibility (AI Overviews, ChatGPT, etc.)?
Which tool has the better third-party rating?
Where can I find more options beyond SE Ranking and Moz Pro?
Sources and references
- SE Ranking homepage (accessed August 2026)
- SE Ranking about page (founding, HQ, team, mission) (accessed August 2026)
- SE Ranking company history blog (accessed August 2026)
- SE Ranking pricing (accessed August 2026)
- SE Ranking Capterra reviews (accessed August 2026)
- SE Ranking G2 product page (accessed August 2026)
- SE Ranking G2 seller page (accessed August 2026)
- SE Ranking Trustpilot (accessed August 2026)
- SE Ranking revenue/funding (Latka) (accessed August 2026)
- Moz acquisition by iContact/J2 Global, GeekWire (accessed August 2026)
- Moz company history, Tracxn (accessed August 2026)
- Rand Fishkin departure, Search Engine Land (accessed August 2026)
- Moz HQ, BuiltIn Seattle (accessed August 2026)
- Moz Pro Capterra reviews (accessed August 2026)
- Moz Pro G2 product page (accessed August 2026)
- Moz Link Explorer index size, Manytools (accessed August 2026)
- MozBar Chrome extension (accessed August 2026)
- SE Ranking vs Moz feature/pricing comparison, Demand Sage (accessed August 2026)
- Moz pricing cross-verification, Costbench (accessed August 2026)
- Moz free trial / billing details, checkthat.ai (accessed August 2026)
Want an outside opinion before you commit?
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