All plans are 6 months minimum. The Full GTM Embed is a 12-month engagement. Our best-fit clients stay 18–48 months. The math behind 6 months: BOFU work compounds in months 2–3, paid optimisation stabilises by month 4, and pipeline reporting becomes meaningful by month 6.
Paid campaigns generate qualified leads inside 60 days when the ICP and offer are right. BOFU SEO pages live in month 1 typically rank and convert by month 3. We don’t promise impact in week 2 — we promise honest reporting from week 4 and pipeline contribution by quarter end.
We run quarterly reviews against the pipeline goal locked in scoping. If we’re off, we say it first, diagnose root cause, and adjust scope. We don’t hide behind a dashboard that looks good on impressions.
Typical retainers price deliverables — 8 blog posts, 4 ad sets, 1 audit. We price an embedded team accountable to one number. Output volume is whatever the pipeline goal needs. Some months that’s 12 pages, some months 2 landing pages and a sales-enablement video. Activity is the input, not the contract.
No. PipeRocket only takes direct relationships where we can listen to sales calls, sit in pipeline reviews, and report to the marketing leader or founder. The model breaks without that access.
Pre-PMF startups looking for paid to fix product fit. Founders below $1M revenue who are runway-pressed and want a 60-day miracle. Fractional CMOs needing a monthly proof point to retain their role. $200M+ enterprises where decisions take three months and four committees. We’ve learned the hard way — every one of those engagements ended badly for both sides.
Yes. After month 3 we run a channel review. If paid is outperforming SEO for your ICP, we shift weight. If MarOps is the bottleneck, we add it. The engagement scope flexes around what the pipeline data says.
Single-Channel Embed: up to $30K monthly ad spend managed. Multi-Channel Embed: up to $100K monthly. Full GTM Embed: no cap, custom contract. The retainer is for the team and the system. Ad spend is yours, billed direct to the platform.