13 Best B2B PPC Experts & Consultants in 2026

Written by Kamaraj “Kim” Mathiarasan, Co-Founder of PipeRocket Digital. My craft is SEO — paid media is my co-founder Praveen’s domain (he’s #5 here). But running a SaaS agency, I’ve had to learn enough PPC to know what good looks like, and over the years these are the people whose newsletters, talks, and posts I’ve actually followed to do it. This is that list: the experts I turn to when I want to understand B2B PPC.

Comparing the top 13 best B2B PPC experts of 2026 includes 1. AJ Wilcox, 2. Andrea Cruz, 3. Frederick Vallaeys, 4. Brad Geddes, 5. Praveen Ravi, 6. Susan Wenograd, 7. Vishnu Prasadh, 8. Johnathan Dane, 9. Amy Hebdon, 10. Michelle Morgan, 11. Patrick Gilbert, 12. Kirk Williams, and 13. Julie Friedman Bacchini.

Each expert serves a different slice of the B2B paid-media market. Some are single-channel specialists who go deep on LinkedIn Ads or Google Shopping. Others are agency leaders running multi-platform programs, tool founders who shaped how the whole industry works, or educators whose courses and podcasts trained a generation of paid marketers. A few are independent consultants you can hire to audit or run an account directly.

Hiring the wrong B2B PPC partner costs more than the fee — it burns ad budget on the wrong audiences and buries the one or two channels that would actually have produced pipeline. The people below were graded on B2B and SaaS track record, depth of specialty, signature work that proves their thinking, whether they’re actually bookable, and the honest fit for each kind of buyer.

TL;DR

1. AJ Wilcox: Best for LinkedIn Ads — the core B2B paid channel — at scale
2. Andrea Cruz: Best for multi-platform B2B media strategy and ABM
3. Frederick Vallaeys: Best for Google Ads automation and AI-era PPC thinking
4. Brad Geddes: Best for rigorous Google Ads testing and fundamentals
5. Praveen Ravi: Best for B2B SaaS paid acquisition wired to pipeline
6. Susan Wenograd: Best for paid media strategy and account audits
7. Vishnu Prasadh: Best for hands-on Google and LinkedIn Ads execution for SaaS
8. Johnathan Dane: Best for aggressive, conversion-led performance scaling
9. Amy Hebdon: Best for Google Ads conversion strategy and training
10. Michelle Morgan: Best for B2B lead-gen paid media and education
11. Patrick Gilbert: Best for Google Ads in the age of automation
12. Kirk Williams: Best for Google Shopping and Performance Max
13. Julie Friedman Bacchini: Best for senior, human-led PPC consulting

The Top 13 B2B PPC Experts for 2026

How We Chose These B2B PPC Experts?

We mined published work — books, newsletters, podcasts, conference talks — alongside LinkedIn track records, client testimonials, and the unfiltered chatter in PPCChat, r/PPC, and paid-media Slacks where marketers name who actually moved their numbers. Every website and LinkedIn link was rechecked in June 2026, and we dropped anyone whose B2B paid-media credentials we couldn’t trace to real, verifiable work.

Two criteria mattered most for this list. First, depth of B2B and SaaS track record — plenty of brilliant PPC pros work mainly in ecommerce or DTC, and we screened for people with genuine B2B lead-gen experience, with LinkedIn Ads expertise weighted heavily since it’s the channel B2B lives on. Second, whether they’re actually bookable: we flag where someone runs a tool company, sits in-house, or leans toward strategy over execution, so you know what you’re getting before you reach out.

For the full process — every source we use, what disqualifies a candidate, our conflict-of-interest handling, and our corrections policy — read our research methodology and editorial policy .

Detailed Comparison

1. AJ Wilcox

Best for: LinkedIn Ads — the core B2B paid channel — at scale.

AJ Wilcox is the most recognized LinkedIn Ads specialist in the world, and since LinkedIn is where B2B paid media lives, that makes him the natural top pick. His agency B2Linked does nothing else.

At a Glance

What sets him apart: Wilcox went all-in on a single channel in 2014 and built the deepest LinkedIn Ads practice anywhere — the kind of platform-specific knowledge a generalist agency can’t match. His podcast has become the default education resource for the channel.

• The definitive specialist on the B2B paid channel that matters most
• Enormous, verifiable LinkedIn spend under management
• Publishes the leading LinkedIn Ads podcast and training

Signature work: The LinkedIn Ads Show podcast and the B2Linked methodology.

Who should work with him: B2B and SaaS companies that want to scale LinkedIn Ads with true platform expertise.

Who should look elsewhere: Teams that need full-funnel Google Ads or paid search — B2Linked is LinkedIn-only by design.

Editor’s read: If LinkedIn is (or should be) your main paid channel, there’s no more obvious hire in the space.

Where to find him: b2linked.com · LinkedIn

2. Andrea Cruz

Best for: Multi-platform B2B media strategy and ABM.

Andrea Cruz is one of the few paid-media leaders whose entire personal brand is built around B2B specifically. She now leads B2B media strategy at Monks after building the B2B practice at Tinuiti.

At a Glance

What sets her apart: Cruz thinks across the full B2B paid stack — search, social, and ABM together — rather than from a single platform. She’s a recognized industry voice through Search Engine Land and MarTech columns and conference talks.

• Rare specialist whose focus is B2B paid media end to end
• Strong on account-based and content-syndication motions
• Award-winning, widely cited B2B media strategist

Signature work: Industry columns and conference speaking on B2B paid media.

Who should work with her: B2B companies wanting senior, multi-platform media strategy and ABM, delivered through a large agency.

Who should look elsewhere: Teams wanting to hire an independent solo consultant — her time is booked through Monks.

Editor’s read: As close to a pure-B2B media strategist as this list gets; ideal when the problem spans several channels at once.

Where to find her: LinkedIn · Monks

3. Frederick Vallaeys

Best for: Google Ads automation and AI-era PPC thinking.

Frederick Vallaeys was one of Google’s first 500 employees and its AdWords Evangelist before co-founding Optmyzr, a PPC management platform many agencies run on. He’s a marquee voice on where paid search is heading.

At a Glance

What sets him apart: Vallaeys sits at the intersection of Google’s own history and the tooling industry, which gives him an unusually informed view on automation and AI — the subject of both his books. Few people can speak to where the platforms are going with as much authority.

• Insider pedigree from Google’s early AdWords team
• Author of Unlevel the Playing Field and Digital Marketing in an AI World
• Built one of the most widely used PPC management tools

Signature work: Optmyzr, plus his books on automation and AI in marketing.

Who should work with him: Teams that want to learn from a leading thinker on Google Ads automation, or use his software.

Who should look elsewhere: Buyers looking to hire a consultant — he runs a tool company and isn’t for hire on client work, and his focus is Google Ads broadly rather than B2B specifically.

Editor’s read: Follow him to understand where PPC automation is going; use Optmyzr if you manage accounts at scale.

Where to find him: optmyzr.com · LinkedIn

4. Brad Geddes

Best for: Rigorous Google Ads testing and fundamentals.

Brad Geddes wrote the book on Google Ads — literally — and co-founded Adalysis, an ad-testing platform. He’s been in PPC since the late 1990s and trains many of the people who train others.

At a Glance

What sets him apart: Geddes is the discipline’s reference text on Google Ads, and Adalysis operationalizes his obsession with structured ad testing. For teams that want rigor and fundamentals over hype, he’s a north star.

• Author of the classic Advanced Google AdWords
• Decades of hands-on Google Ads experience
• Built a tool dedicated to systematic ad testing

Signature work: Advanced Google AdWords and the Adalysis platform.

Who should work with him: Teams that want deep Google Ads fundamentals, training, and a testing discipline.

Who should look elsewhere: Buyers needing a B2B-specific consultant — his expertise is Google Ads broadly, and he’s primarily a tool founder and educator.

Editor’s read: The fundamentals authority; if your Google Ads house isn’t in order, start with his thinking.

Where to find him: adalysis.com · bgtheory.com · LinkedIn

5. Praveen Ravi

Best for: B2B SaaS paid acquisition wired to pipeline.

Praveen is Co-Founder of PipeRocket Digital and the paid-media lead behind our PPC programs. With over a decade in performance marketing, he built our model around one rule: paid should produce pipeline, not just clicks. (Full disclosure — he’s my co-founder, and we’ve placed him mid-list rather than at the top.)

At a Glance

What sets him apart: Praveen builds paid around ICP and real buying triggers, with attribution in place from day one, so spend is judged by pipeline contribution rather than vanity metrics. It’s why our SaaS PPC work spans Google Ads , paid social , and account-based motions as one system.

• A decade-plus in B2B performance marketing
• Pipeline-first approach with attribution from the start
• Runs paid as part of a full demand-gen engine, not in isolation

Signature work: PipeRocket’s pipeline-accountable paid acquisition model for B2B SaaS.

Who should work with him: B2B SaaS teams that want paid media measured against pipeline and integrated with demand gen.

Who should look elsewhere: Brands outside B2B SaaS, or teams that only want a one-off account audit rather than an ongoing program.

Editor’s read: I’m biased — he’s my co-founder — but the pipeline-first way he runs paid is exactly how I think B2B PPC should work.

Where to find him: piperocket.digital · LinkedIn

6. Susan Wenograd

Best for: Paid media strategy and account audits.

Susan Wenograd is a roughly two-decade paid media veteran and a familiar byline at Search Engine Journal. She works across Google Ads and paid social, with a strategist’s eye for what’s actually broken in an account.

At a Glance

What sets her apart: Wenograd is known for diagnosing the strategy and structural problems behind underperforming accounts, not just tweaking bids. Her writing and talks have made her one of the more trusted strategic voices in paid media.

• Two decades of paid media experience across channels
• Respected strategist and prolific industry writer
• Strong on audits and the “why isn’t this working” diagnosis

Signature work: Her Search Engine Journal paid media column and conference talks.

Who should work with her: B2B and SaaS teams that want a senior strategic review or fractional paid-media leadership.

Who should look elsewhere: Teams that want a full-service agency to execute day-to-day — she leans strategy and advisory.

Editor’s read: A strong call when you suspect the problem is strategy, not just settings.

Where to find her: susanwenograd.com · LinkedIn

7. Vishnu Prasadh

Best for: Hands-on Google and LinkedIn Ads execution for SaaS.

Vishnu is PPC Manager at PipeRocket Digital , where he designs and runs paid programs across Google, LinkedIn, and other performance channels. He’s the operator turning paid strategy into campaigns that ship and convert.

At a Glance

What sets him apart: Vishnu pairs day-to-day execution discipline with a revenue-first mindset — building campaigns around qualified pipeline rather than cheap clicks, and iterating fast on what the data shows. He’s the engine behind much of our Google Ads and paid social delivery.

• Hands-on across Google and LinkedIn Ads for SaaS
• Revenue-first approach to campaign design and optimization
• Fast, data-driven iteration on live accounts

Signature work: PipeRocket’s day-to-day paid delivery for B2B SaaS clients.

Who should work with him: SaaS teams that need a dependable operator running Google and LinkedIn Ads, not just advising on them.

Who should look elsewhere: Non-SaaS brands, or teams wanting only a high-level strategy session.

Editor’s read: The hands-on execution half of how we turn paid spend into pipeline.

Where to find him: piperocket.digital · LinkedIn

8. Johnathan Dane

Best for: Aggressive, conversion-led performance scaling.

Johnathan Dane founded KlientBoost and built it into one of the better-known performance agencies, with a brand built on bold creative and a relentless focus on conversions.

At a Glance

What sets him apart: Dane pairs paid media with aggressive landing-page and conversion work, treating the click and the page after it as one problem. KlientBoost’s prolific content turned that philosophy into a recognizable brand.

• Built a large, recognizable performance agency from scratch
• Tight integration of paid media and conversion-rate optimization
• High-output content brand that documents the methodology

Signature work: KlientBoost and its extensive PPC and CRO content library.

Who should work with him: SaaS and B2B teams that want an agency obsessed with conversions, not just clicks.

Who should look elsewhere: Teams wanting a solo specialist or a strictly B2B-only shop — KlientBoost is a broad performance agency.

Editor’s read: A strong pick when the gap is conversion, and you want a team that owns the whole click-to-lead path.

Where to find him: klientboost.com · LinkedIn

9. Amy Hebdon

Best for: Google Ads conversion strategy and training.

Amy Hebdon founded Paid Search Magic, a Google Premier Partner consultancy, and has managed Google Ads since 2004 across everything from Fortune 50 brands to small businesses.

At a Glance

What sets her apart: Hebdon focuses on the strategy and conversion thinking behind Google Ads rather than tactics in isolation, and she’s built a strong education arm — courses and a community — around that philosophy.

• Two decades of Google Ads experience across company sizes
• Strong conversion-strategy and account-structure focus
• Active educator through courses and community

Signature work: Paid Search Magic courses and training.

Who should work with her: Teams that want Google Ads strategy, audits, or to level up their own people via training.

Who should look elsewhere: Buyers needing LinkedIn Ads or a strictly B2B-specialist — her focus is Google Search broadly.

Editor’s read: A great fit for Google Ads conversion strategy and for teams that want to learn, not just outsource.

Where to find her: paidsearchmagic.com · LinkedIn

10. Michelle Morgan

Best for: B2B lead-gen paid media and education.

Michelle Morgan co-founded Paid Media Pros and is one of the clearer lead-generation voices in paid media, with a background spanning agency and in-house roles.

At a Glance

What sets her apart: Morgan’s emphasis on lead generation — not ecommerce — makes her especially relevant to B2B, and through Paid Media Pros she teaches across every major platform rather than a single channel.

• Lead-gen focus that maps directly to B2B paid media
• Multi-platform expertise, not a single-channel specialist
• Award-winning educator and conference speaker

Signature work: The Paid Media Pros YouTube channel and courses.

Who should work with her: B2B teams that want lead-gen-focused paid media guidance or training across platforms.

Who should look elsewhere: Teams wanting a single-channel deep specialist or a done-for-you agency — Paid Media Pros is education-first.

Editor’s read: A reliable, B2B-friendly voice when you want to learn lead-gen paid media across channels.

Where to find her: paidmediapros.com · LinkedIn

11. Patrick Gilbert

Best for: Google Ads in the age of automation.

Patrick Gilbert helps run AdVenture Media Group, a New York agency, and wrote one of the more thoughtful books on advertising in an automated, machine-learning-driven world.

At a Glance

What sets him apart: Gilbert has staked out a clear point of view on how marketers should work with Google’s automation rather than against it, and he teaches it as actively as he practices it.

• Author of a well-regarded book on automation in advertising
• Recognized expert on Google Ads machine learning
• Helps lead an established multi-client agency

Signature work: Join or Die: Digital Advertising in the Age of Automation.

Who should work with him: Teams that want a modern, automation-literate take on Google Ads from an established agency.

Who should look elsewhere: Buyers wanting a solo consultant or a strictly B2B-specialist shop.

Editor’s read: A smart pick if your worry is “how do we win now that Google runs so much of the account.”

Where to find him: adventureppc.com · LinkedIn

12. Kirk Williams

Best for: Google Shopping and Performance Max.

Kirk Williams runs ZATO, a paid-search micro-agency, and is one of the most consistently recognized voices on Google Shopping and Performance Max.

At a Glance

What sets him apart: Williams goes deep on the Shopping and PMax surfaces that confound most generalists, and he’s a clear, opinionated teacher — a TEDx speaker and author who explains the platform’s moving parts well.

• Long-running recognition as a top PPC influencer
• Deep specialist in Google Shopping and Performance Max
• Strong educator and writer on the platform’s mechanics

Signature work: Ponderings of a PPC Professional and his Shopping/PMax thought leadership.

Who should work with him: Teams that need serious Google Shopping or Performance Max expertise.

Who should look elsewhere: Pure B2B lead-gen teams — ZATO skews toward ecommerce Shopping, so confirm fit for your motion first.

Editor’s read: The Shopping/PMax specialist; weigh the ecommerce lean against your B2B needs before engaging.

Where to find him: zatomarketing.com · LinkedIn

13. Julie Friedman Bacchini

Best for: Senior, human-led PPC consulting.

Julie Friedman Bacchini founded Neptune Moon and is a pillar of the PPC community as the host of PPCChat, the industry’s long-running paid-search discussion.

At a Glance

What sets her apart: Bacchini champions a hands-on, human-led approach to PPC in an era of automation, and her stewardship of PPCChat keeps her plugged into every emerging issue in the field.

• Central figure in the PPC community via PPCChat
• Independent consultant with a hands-on philosophy
• Deeply current on platform changes and practitioner concerns

Signature work: Hosting and running the PPCChat community.

Who should work with her: Smaller teams that want senior, attentive, human-led PPC consulting.

Who should look elsewhere: Teams needing a large multi-platform agency or a strict B2B specialist — her practice is generalist and boutique.

Editor’s read: A trustworthy, senior independent voice when you want a real human on your account.

Where to find her: neptunemoon.com · LinkedIn

Honorable Mentions

A few influential names in B2B paid media didn’t make the ranked list — not because they aren’t excellent, but because they don’t fit a “bookable B2B PPC consultant” frame. They’ve moved in-house at a platform, specialize in a different channel, or now lead a large group. Their work is still well worth following.

• Navah Hopkins : Now Ads Liaison at Microsoft Advertising. One of the best-known PPC educators around — but she’s in-house at a platform now, not a consultant for hire.
• Joe Martinez : Co-founder of Paid Media Pros alongside Michelle Morgan, and a specialist in Display and YouTube. An education-first voice rather than a client-services agency.
• Gianluca Binelli : Built the data-driven agency Booster Box, now part of the Precis group where he leads Southern Europe. A pioneer of quantitative, scientific PPC — now running a large integrated business rather than consulting directly.

Frequently Asked Questions

What’s the difference between a B2B PPC expert and a PPC consultant?

In practice the terms overlap. “Expert” usually signals deep authority or a body of published work, while “consultant” implies someone you can hire for advice or a project. Many people on this list are both.

Should I hire a PPC consultant or an agency?

A consultant suits teams that have execution capacity and need strategy, an audit, or a senior outside view. An agency suits teams that need strategy and hands-on, day-to-day campaign management in one package.

Which paid channel matters most for B2B and SaaS?

LinkedIn Ads is usually the core B2B channel because of its professional targeting, often paired with Google Search for high-intent demand. The right mix depends on your buyer and sales motion.

How much does a B2B PPC consultant cost?

It varies widely. Independent consultants often charge premium project or retainer fees, while agencies price on a percentage of spend or a flat monthly retainer. Most don’t publish fixed pricing.

Do these experts run the ads or just advise?

It depends on the person. Some, like Frederick Vallaeys and Brad Geddes, are tool founders and educators; others, like AJ Wilcox and PipeRocket’s team, run campaigns hands-on. We’ve noted the difference in each profile.

Why are PipeRocket’s people on a list published by PipeRocket?

For transparency: Praveen and Vishnu are our team, and we’ve placed them mid-list rather than at the top. The other 11 are independent picks you can evaluate on their own merits.

Update History

• June 5, 2026: Published.

Kamaraj Mathiarasan (Kim) Co-Founder, PipeRocket Digital

Kim is a dedicated SEO expert with over 15 years of experience helping B2B SaaS companies scale their organic presence. As Co-Founder of PipeRocket Digital, he focuses on high-impact SEO strategies, comprehensive content marketing, and revenue-focused optimization. Passionate about driving measurable growth, he builds scalable systems that turn organic traffic into meaningful pipeline.

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