AI SEO is the practice of getting your brand surfaced and cited inside AI search experiences, ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, instead of competing only for blue links. It is the umbrella for two disciplines: AEO services (Answer Engine Optimization), which make you the cited answer, and GEO services (Generative Engine Optimization), which make you visible across generative AI engines. We run AEO and GEO as one AI SEO program tied to qualified pipeline.
AEO is the practice of getting your brand cited as the answer when buyers ask questions to AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews, instead of optimising for a blue link on page one. It combines retrieval-friendly content engineering, schema, and authoritative distribution.
GEO is the broader discipline of being visible inside generative AI experiences, across ChatGPT, Perplexity, Claude, Gemini, and AI Overviews. AEO is one tactic within GEO; GEO also covers entity recognition, brand mention frequency in training corpora, and citation graph posture.
SEO optimises for a ranked list of links. AEO optimises for being the cited source inside an answer. The work overlaps (schema, authority, factual content) but the success metric shifts from "rank #1" to "cited by ChatGPT when a buyer asks the question". You need both, but most agencies still only ship one.
ChatGPT, Perplexity, Claude, Google AI Overviews, Gemini, and Microsoft Copilot. Each has a different retrieval architecture and corpus weighting, we tune the work per engine and report citation share of voice across all of them.
First citations on long-tail buyer questions appear within 30–60 days of restructuring content. Citation share of voice on competitive head terms takes 90–180 days. AI-led pipeline starts trickling immediately because most teams aren’t even tagging it yet, making it visible in the CRM is half the win.
It means AI agents handle the data layer, running buyer questions across every AI engine weekly, mapping citation share of voice by competitor, identifying which subreddits and trade publications AI engines actually pull from, and tagging AI-led referrers in your CRM. The work that didn't exist as tooling 12 months ago ships continuously. Strategic calls, which questions to target, which corpora to invest in, stay with senior strategists.
Engagements start at $5,000/month for a standalone AEO/GEO program. AEO/GEO bundled with
SaaS SEO runs as one program, most B2B SaaS clients ship them together because the technical infrastructure (schema, citation graphs, retrieval-friendly content) compounds across both.
Our AEO/GEO clients are B2B SaaS companies whose buyers actively use ChatGPT, Perplexity, Claude, and AI Overviews to evaluate vendors. The English-language LLM training corpora are the densest, which makes AEO measurable faster than other markets.
Yes, and the inverse is also true. AI engines retrieve heavily from indexed web content, so first-page Google rankings remain a strong predictor of citation share. Most US B2B SaaS clients run
SaaS SEO and AEO/GEO as one integrated program. Skipping SEO and going AEO-only leaves the entire retrieval substrate unbuilt.