13 Best SaaS SEO Experts & Consultants in 2026

Written by Praveen Ravi, Co-Founder of PipeRocket Digital. My domain is PPC and demand gen — SEO is my co-founder Kim’s craft (he’s #7 here). But running a SaaS agency, I’ve had to learn enough SEO to know what good looks like, and over the years these are the people whose newsletters, talks, and posts I’ve actually followed to do it. This is that list: the experts I turn to when I want to understand SaaS SEO.

Comparing the top 13 best SaaS SEO experts of 2026 includes 1. Eli Schwartz, 2. Kevin Indig, 3. Aleyda Solís, 4. Brendan Hufford, 5. Gaetano DiNardi, 6. Dale Bertrand, 7. Kamaraj “Kim” Mathiarasan, 8. Tory Gray, 9. Ranjeeth Kumar, 10. Sam Dunning, 11. Alex Birkett, 12. Tom Critchlow, and 13. Ryan Stewart.

Each expert serves a different slice of the SaaS market. Some are independent strategists who advise in-house teams on product-led growth. Others are hands-on consultants who take retainers and execute, technical SEOs who lead migrations, or operators who blend SEO with demand gen, CRO, or content. A few teach the discipline as much as they practice it.

Hiring the wrong SaaS SEO partner costs more than the fee — it costs two or three quarters of runway and a leadership team that loses faith in organic. The people below were graded on SaaS-specific track record, depth of specialty, signature work that proves their thinking, whether they’re actually bookable, and the honest fit for each kind of buyer.

TL;DR

1. Eli Schwartz: Best for product-led SEO strategy and executive-level advisory
2. Kevin Indig: Best for organic growth advisory at hypergrowth SaaS companies
3. Aleyda Solís: Best for international and technical SEO strategy at scale
4. Brendan Hufford: Best for founders who want SaaS SEO, content, and AEO in one playbook
5. Gaetano DiNardi: Best for SEO that’s wired directly into demand gen and pipeline
6. Dale Bertrand: Best for AI-era, revenue-first SEO methodology
7. Kamaraj “Kim” Mathiarasan: Best for B2B SaaS topical authority and BOFU-led organic growth
8. Tory Gray: Best for senior technical SEO, migrations, and JavaScript-heavy stacks
9. Ranjeeth Kumar: Best for technical SEO and keyword research that compounds over time
10. Sam Dunning: Best for revenue-not-rankings B2B SEO with a strong content engine
11. Alex Birkett: Best for SEO blended with CRO and experimentation
12. Tom Critchlow: Best for high-level SEO strategy and consulting-skill mentorship
13. Ryan Stewart: Best for process-driven, systematized SEO programs

The Top 13 SaaS SEO Experts for 2026

How We Chose These SaaS SEO Experts?

We mined published work — books, newsletters, podcasts, conference talks — alongside LinkedIn track records, client testimonials, and the unfiltered chatter on r/SEO, r/SaaS, and SEO-community Slacks where founders name who actually moved their numbers. Every website and LinkedIn link was rechecked in June 2026, and we dropped anyone whose “SaaS SEO” credentials we couldn’t trace to real, verifiable work.

Two criteria mattered most for this list. First, depth of SaaS-specific track record — plenty of brilliant SEOs work mainly in ecommerce or media, and we screened for people with genuine B2B/SaaS experience. Second, whether they’re actually bookable: we flag where someone advises rather than executes, runs a waitlist, or sits in-house, so you know what you’re getting before you reach out.

For the full process — every source we use, what disqualifies a candidate, our conflict-of-interest handling, and our corrections policy — read our research methodology and editorial policy .

Detailed Comparison

1. Eli Schwartz

Best for: Product-led SEO strategy and executive-level advisory.

Eli Schwartz is the consultant most often credited with turning “product-led SEO” into a named strategy. He led SEO at SurveyMonkey through its IPO era, then went independent, advising companies that want a senior strategic voice rather than a delivery team.

At a Glance

What sets him apart: Schwartz argues for building SEO around the product and the searcher’s intent rather than chasing keyword volume — a thesis he laid out in Product-Led SEO and continues to develop in his Substack. For SaaS leaders, that translates into a strategist who can defend an organic roadmap to a board.

• Defined the product-led SEO category that many SaaS teams now build around
• Built and scaled SurveyMonkey’s organic engine through a public-company transition
• Operates at the strategy and advisory altitude, not the keyword spreadsheet

Signature work: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy, plus his “Product-Led SEO” Substack.

Who should work with him: SaaS leadership teams that need a senior strategic direction and an outside voice they can put in front of a board.

Who should look elsewhere: Teams that need a done-for-you execution shop — Schwartz advises, he doesn’t run delivery.

Editor’s read: If you can act on strategy yourself, he’s one of the sharpest minds you can rent; if you need hands on keyboards, pair him with a team.

Where to find him: elischwartz.co · LinkedIn

2. Kevin Indig

Best for: Organic growth advisory at hypergrowth SaaS companies.

Kevin Indig led SEO and growth at Shopify, G2, and Atlassian before going independent. He now advises some of the fastest-growing companies in tech and publishes one of the most-read growth newsletters in the space.

At a Glance

What sets him apart: Indig pairs deep in-house experience at public SaaS companies with a research-driven publishing habit — his Growth Memo breaks down real experiments and data rather than recycled best practices. Clients get a strategist who has actually owned the numbers at scale.

• Owned SEO and growth at three well-known public SaaS companies
• Publishes original, data-backed growth research read by tens of thousands
• Advises in-house teams on roadmap, prioritization, and measurement

Signature work: The Growth Memo newsletter.

Who should work with him: Funded, hypergrowth SaaS companies with an in-house team that needs senior direction and experiment design.

Who should look elsewhere: Early-stage teams on a tight budget — his advisory is premium and demand is high.

Editor’s read: A top-tier advisory pick if you already have a team to execute against his roadmap.

Where to find him: kevin-indig.com · LinkedIn

3. Aleyda Solís

Best for: International and technical SEO strategy at scale.

Aleyda Solís is one of the most internationally recognized SEO consultants working today. Through her boutique consultancy Orainti, she advises global brands, and through SEOFOMO she keeps a huge slice of the industry current.

At a Glance

What sets her apart: Solís combines hands-on technical depth with a global perspective most consultants can’t match — internationalization, migrations, and large-site architecture are core strengths. Orainti lists SaaS among its specialties, and her industry standing means she sees patterns across hundreds of sites.

• Among the most cited and awarded independent SEO consultants worldwide
• Runs SEOFOMO, a go-to industry digest for tens of thousands of SEOs
• Deep on international and technical SEO, not just content

Signature work: The SEOFOMO newsletter and the SEOFOMO resource hub.

Who should work with her: SaaS companies with international footprints or large, technically complex sites that need senior strategic guidance.

Who should look elsewhere: Teams that need immediate availability — Orainti is a tiny shop in very high demand, often with a waitlist.

Editor’s read: Elite technical and international strategy; just don’t expect a quick start or a big delivery team.

Where to find her: orainti.com · aleydasolis.com · LinkedIn

4. Brendan Hufford

Best for: Founders who want SaaS SEO, content, and AEO in one playbook.

Brendan Hufford built his reputation explicitly around B2B SaaS. Through Growth Sprints and his SEO for the Rest of Us community, he helps software companies turn SEO and content into a growth engine, increasingly with an eye on AI-answer visibility.

At a Glance

What sets him apart: Hufford positions squarely around SaaS — helping companies scale from early traction toward $100M ARR — and teaches the playbook as openly as he runs it. His recent work leans hard into answer-engine optimization, making him a useful pick for teams worried about AI search.

• Explicit B2B SaaS positioning, not a generalist who occasionally does SaaS
• In-house and agency pedigree at ActiveCampaign and Directive
• Building toward AEO and AI-search visibility ahead of many peers

Signature work: SEO for the Rest of Us (course, community, and newsletter).

Who should work with him: SaaS founders and marketing leads who want an SEO, content, and AEO playbook they can run alongside a partner.

Who should look elsewhere: Teams that need deep, isolated technical SEO — his strength is content and audience, less pure technical engineering.

Editor’s read: One of the clearest SaaS-native voices in SEO, especially as the field tilts toward AI answers.

Where to find him: growthsprints.co · LinkedIn

5. Gaetano DiNardi

Best for: SEO that’s wired directly into demand gen and pipeline.

Gaetano DiNardi made his name driving growth at Nextiva and Sales Hacker before going independent. He’s the pick when you want SEO treated as a revenue channel rather than a traffic project.

At a Glance

What sets him apart: DiNardi blends SEO with demand generation and brand, which is why his case studies talk in revenue rather than rankings. His consultancy takes month-to-month B2B SaaS clients and works directly with him, not a junior bench.

• Owned growth at high-profile B2B SaaS companies, not just SEO
• Bookable on a direct, month-to-month basis
• Strong testimonial roster across recognizable SaaS brands

Signature work: The Nextiva growth case study and a heavy, opinionated LinkedIn presence.

Who should work with him: SaaS teams that want SEO integrated with demand gen and measured against pipeline.

Who should look elsewhere: Buyers who need a pure, deep technical SEO specialist — his strength is the SEO-plus-demand blend.

Editor’s read: A strong choice when “SEO” really means “organic pipeline” and you want one operator owning both.

Where to find him: marketingadvice.io · LinkedIn

6. Dale Bertrand

Best for: AI-era, revenue-first SEO methodology.

Dale Bertrand runs Fire&Spark, an SEO-only consultancy he founded in 2008, and has become a frequent voice on how AI is reshaping search. He brings an engineering background to a “SEO for Revenue” approach.

At a Glance

What sets him apart: Bertrand frames SEO around revenue outcomes and has built a thesis on how generative AI changes search, which he takes to conference stages regularly. His electrical-engineering and AI background shows up in how he reasons about algorithms.

• Long-tenured, SEO-only consultancy with a clear methodology
• Active thought leader on AI’s impact on search
• Engineering-led approach to technical and content SEO

Signature work: The “SEO for Revenue” methodology and a heavy speaking schedule.

Who should work with him: SaaS and tech companies that want a methodology-driven partner thinking ahead about AI search.

Who should look elsewhere: Buyers wanting a SaaS-only specialist — his client roster skews toward consumer and enterprise brands, so vet SaaS depth first.

Editor’s read: A sharp, methodology-first operator; confirm the SaaS fit for your specific stage before signing.

Where to find him: fireandspark.com · LinkedIn

7. Kamaraj “Kim” Mathiarasan

Best for: B2B SaaS topical authority and BOFU-led organic growth.

Kim is Co-Founder of PipeRocket Digital and the SEO lead behind our organic programs. With 15+ years in SEO, he built our model around one idea: organic should produce pipeline, not just traffic. (Full disclosure — he’s our co-founder, and we’ve placed him mid-list rather than at the top.)

At a Glance

What sets him apart: Kim’s approach starts at the bottom of the funnel — the comparison, alternative, and use-case searches buyers run right before they commit — and builds topical authority outward from there. It’s why our SaaS SEO work is measured in pipeline contribution rather than keyword counts, and why we pair it with content marketing and link building .

• 15+ years of SEO experience, focused on B2B SaaS
• BOFU-first methodology aimed at revenue, not vanity traffic
• Builds scalable topical-authority systems that compound

Signature work: PipeRocket’s BOFU-led SaaS SEO model and the firm’s growing library of category and comparison content.

Who should work with him: B2B SaaS teams that want SEO accountable to pipeline and a partner who builds durable topical authority.

Who should look elsewhere: Brands outside B2B SaaS, or teams that only want a quick technical audit rather than an ongoing program.

Editor’s read: Naturally we’re biased — but the BOFU-first, pipeline-accountable model is exactly how we think SaaS SEO should be run.

Where to find him: piperocket.digital · LinkedIn

8. Tory Gray

Best for: Senior technical SEO, migrations, and JavaScript-heavy stacks.

Tory Gray founded The Gray Dot Company, a senior SEO consultancy that handles the technically hardest problems — migrations, JavaScript rendering, internationalization — for tech and media brands.

At a Glance

What sets her apart: Gray’s consultancy is built for the technical end of SEO that trips up most generalists — site migrations, rendering, and large-scale architecture — and she’s one of the more visible senior women in technical SEO. Dev-tool SaaS like Strapi sits naturally in her wheelhouse.

• Deep technical SEO bench, not a content-first shop
• Track record with developer-facing and media properties
• Active mentor and community contributor in technical SEO

Signature work: The Gray Dot Company consultancy and her technical SEO talks and decks.

Who should work with her: SaaS companies facing migrations, JavaScript rendering issues, or complex technical SEO debt.

Who should look elsewhere: Teams whose main gap is content production rather than technical depth, and buyers who specifically want a solo consultant — you’ll often work with her team.

Editor’s read: A go-to when the problem is genuinely technical and you want senior hands on it.

Where to find her: thegray.company · LinkedIn

9. Ranjeeth Kumar

Best for: Technical SEO and keyword research that compounds over time.

Ranjeeth is SEO Manager at PipeRocket Digital , where he leads strategy across content, technical SEO, and keyword research. He focuses on understanding exactly how SaaS buyers search — and building programs that capture that demand.

At a Glance

What sets him apart: Ranjeeth pairs technical rigor with deep keyword research, mapping the full set of queries a SaaS buyer runs across the journey and turning that into a content and architecture plan that compounds. It’s the engine behind much of our programmatic SEO and topical-authority work.

• Leads technical, content, and keyword research as one connected program
• Focused on high-intent SaaS demand, not generic traffic
• Builds SEO systems designed to compound month over month

Signature work: PipeRocket’s keyword-research-led content systems and technical SEO foundations.

Who should work with him: SaaS teams that want a rigorous technical and keyword-research foundation under their content.

Who should look elsewhere: Non-SaaS brands, or teams looking only for one-off consulting rather than an ongoing program.

Editor’s read: The research-and-technical backbone of how we build organic engines that keep paying off.

Where to find him: piperocket.digital · LinkedIn

10. Sam Dunning

Best for: Revenue-not-rankings B2B SEO with a strong content engine.

Sam Dunning runs Breaking B2B and has built a loud, consistent case for SEO that drives revenue over vanity rankings — backed by ranking his own site for some of the most competitive B2B SEO terms.

At a Glance

What sets him apart: Dunning’s whole brand is B2B, and he practices what he preaches — his content and podcast output is relentless, and his own site ranks for terms he then helps clients win. For SaaS teams he’s a clearly bookable, no-fluff option.

• Squarely B2B/SaaS positioning with proof on his own site
• Prolific podcast and content footprint
• Transparent, bookable engagement model

Signature work: The Breaking B2B podcast and newsletter.

Who should work with him: B2B SaaS companies that want SEO and website content tied to revenue, with a partner who’s easy to start with.

Who should look elsewhere: Buyers who need deep, isolated technical SEO engineering — he’s more of an SEO, content, and conversion generalist.

Editor’s read: A pragmatic, revenue-minded pick for B2B SaaS that values output and clarity.

Where to find him: breakingb2b.com · LinkedIn

11. Alex Birkett

Best for: SEO blended with CRO and experimentation.

Alex Birkett co-founded Omniscient Digital and brings a distinctive mix of SEO, conversion optimization, and experimentation, sharpened during growth roles at HubSpot and beyond.

At a Glance

What sets him apart: Birkett thinks in experiments — he treats SEO and content as testable growth levers tied to conversion, not just traffic. That CRO-and-experimentation angle differentiates him from content-only specialists and helped grow programs like Jasper’s content engine.

• Rare blend of SEO, CRO, and experimentation discipline
• Growth pedigree at HubSpot and high-profile SaaS brands
• Co-runs a respected organic-growth agency and publication

Signature work: His blog at alexbirkett.com and Omniscient’s “The Long Game.”

Who should work with him: SaaS teams that want organic growth thought of as an experimentation problem, with conversion baked in.

Who should look elsewhere: Buyers wanting solo, hands-on consulting — engaging Alex often means engaging Omniscient, the agency.

Editor’s read: A great fit when you care as much about what converts as what ranks.

Where to find him: alexbirkett.com · LinkedIn

12. Tom Critchlow

Best for: High-level SEO strategy and consulting-skill mentorship.

Tom Critchlow is an independent strategy consultant who helped build Distilled’s SEO capability and now teaches SEOs how to think like consultants through his SEO MBA platform.

At a Glance

What sets him apart: Critchlow operates above tactics — his value is in strategy, organizational design, and teaching SEOs the business skills to operate as advisors. SEO MBA is a unique asset in the space, and his client history spans serious media and tech.

• Strategic, business-level perspective rather than tactical execution
• Created SEO MBA, teaching SEOs to consult and operate
• Pedigree spanning Distilled and Google Creative Lab

Signature work: The SEO MBA course.

Who should work with him: SaaS leaders wanting high-level strategy, or SEO teams that want to level up how they operate.

Who should look elsewhere: Teams that need execution or a SaaS-specific specialist — his work is strategy-first and skews toward media and enterprise.

Editor’s read: A strategist’s strategist; ideal if your gap is direction and judgment, not delivery.

Where to find him: tomcritchlow.com · LinkedIn

13. Ryan Stewart

Best for: Process-driven, systematized SEO programs.

Ryan Stewart built WEBRIS and The Blueprint Training, turning his agency experience into documented systems that thousands of SEOs and agencies now run on.

At a Glance

What sets him apart: Stewart’s edge is process — he’s productized SEO into repeatable systems through The Blueprint Training, and co-authored The SEO Blueprint. For teams that value documented, scalable workflows over bespoke artistry, that’s the draw.

• Built and re-acquired a known agency, then systematized the playbook
• The Blueprint Training is a widely used SEO process platform
• Strong on operations and repeatability

Signature work: The Blueprint Training and The SEO Blueprint (co-authored).

Who should work with him: Teams and agencies that want a documented, systematized way to run SEO at scale.

Who should look elsewhere: SaaS brands wanting a dedicated SaaS specialist to run their program — his audience skews toward agencies and freelancers learning the craft.

Editor’s read: Best thought of as an SEO educator and systems builder; great for process, less of a pure-SaaS execution hire.

Where to find him: theblueprint.training · webris.org

Honorable Mentions

A few of the most influential names in SaaS SEO didn’t make the ranked list for one simple reason: they aren’t bookable consultants. They’re full-time leaders at SEO tool companies, founders running their own products, or marketing generalists for whom SEO is one lever among many. You can’t hire them for your program — but their writing, talks, and tools shape how the rest of the field works, so they’re worth following.

• Nick Eubanks : Built From The Future and Traffic Think Tank into well-known SEO brands, both acquired by Semrush, where he now works in-house. A foundational voice on SEO as a business — just no longer independent.
• Bernard Huang : Co-founder of Clearscope, the content-optimization tool many SaaS teams run on. He’s a SaaS founder and educator, not a consultant for hire.
• Tim Soulo : CMO at Ahrefs and one of the most recognizable faces in SaaS marketing. An icon of product-led content, but firmly in-house.
• Patrick Stox : Product Advisor and technical SEO authority at Ahrefs — a go-to source on the hardest technical questions, employed rather than consulting.
• Sam Oh : VP of Marketing at Ahrefs and the face of its education content and YouTube channel. A brilliant teacher, not a bookable freelancer.
• Ryan Law : Director of Content Marketing at Ahrefs and ex-Animalz CMO — one of the sharpest content strategists in SaaS, now in-house.
• Corey Haines : Founder of Conversion Factory and Swipe Files; a leading SaaS marketing voice, but a broad-marketing generalist rather than an SEO specialist.
• Andy Crestodina : Co-founder of Orbit Media and author of Content Chemistry — a giant of content and web strategy, though his focus spans well beyond SaaS SEO.

Frequently Asked Questions

What’s the difference between a SaaS SEO expert and a SaaS SEO consultant?

In practice the terms overlap. “Expert” usually signals deep authority, while “consultant” implies someone you can hire for advice or a project. Many people on this list are both.

Should I hire a SaaS SEO consultant or an agency?

A consultant suits teams that have execution capacity and need strategy or a senior outside view. An agency suits teams that need strategy and hands-on delivery in one package.

How much does a SaaS SEO consultant cost?

It varies widely. Independent advisors often charge premium day rates or monthly retainers running into several thousand dollars, while project-based engagements depend on scope. Most don’t publish fixed pricing.

Do these consultants execute the work or just advise?

It depends on the person. Some, like Eli Schwartz and Kevin Indig, are advisory-first; others, like Sam Dunning and PipeRocket’s team, run hands-on delivery. We’ve noted the difference in each profile.

Why are PipeRocket’s people on a list published by PipeRocket?

For transparency: Kim and Ranjeeth are our team, and we’ve placed them mid-list rather than at the top. The other 11 are independent picks you can evaluate on their own merits.

How do I choose the right SaaS SEO expert for my company?

Match the person to your gap. Need strategy? Look at the advisory names. Need technical fixes? Look at the technical specialists. Need an ongoing program tied to pipeline? Look at the hands-on consultants and teams.

Update History

• June 5, 2026: Published.

Praveen Ravi Co-Founder, PipeRocket Digital

Praveen is a performance-driven marketing leader with over a decade of experience in paid acquisition and demand generation for B2B SaaS companies. As Co-Founder of PipeRocket Digital, he specializes in building high-ROI paid media strategies, scaling pipeline through data-driven experimentation, and aligning marketing efforts directly with revenue outcomes.

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